Primary Capabilities Create Your Own Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party apps Create Your Own Autoresponder
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no hoops to Proceed through to get service – related phone number and email details can be viewed very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive if you contact them.
If you are a newcomer to email Marketing, then this type of easy access to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the biggest sets of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of communicating your own too. Create Your Own Autoresponder
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, though you can take advantage of this attribute with any material which has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a large time-saver.
It’s worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite Some of them to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I believe there’s definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for instance, your mails are very likely to appear more consistently and display more faithfully across email clients – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods permit the inclusion of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer some questions about how you gathered the data you are importing. If your list is on the larger side, you can also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where emails are sent based on user activities: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers like purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is definitely playing a bit of catch up with its competitors here. Create Your Own Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side it is very Straightforward To install follow up emails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a little more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to should look at other products, particularly Getresponse, which supplies’marketing automation’ performance that hooks up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
1 minor Gripe I have however regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you’re sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the operation of every , and sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct variations of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could create and examine four variations of an email (making Awber’s split testing operation better than many major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you believe you are going to need this operation urgently you might be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, including
the Increase of lists over the years
an overview of sign up methods
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; howeverI would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an overview of information in 1 place, especially when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp present all their reporting data onto a single dashboard (which you can then use to drill down to particulars ). Create Your Own Autoresponder
A Great feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to different types of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug to other applications quite as easily as Mailchimp (that seems to be the default’standard’ email advertising option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create sections not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, products purchased and in the future. It is all very flexible and easy to use.
It is a little bit tricky however To figure out how to get to the screen where you make the sections – you essentially have to go to some’manage subscribers’ section, search for some subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at once, however. This will cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you are a car dealer having a mailing list containing a field known as’car version.’ You’ve used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you would just be Able to choose the applicable segments and deliver the message to those three classes. With Aweber however – that isn’t possible. You’d have to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; so ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much greater way.
Overall I would say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind available, but it is reasonably priced, simple to use and comprises many of the key features you’d expect from an email marketing solution.
The primary aspects of the Item That would nudge me Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be especially important for some potential users, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t get stuck, but if you do, you are able to talk to a real person being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of using it: Create Your Own Autoresponder
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it’s cheaper than many similar options.
It enables you to choose whether to subscribe people to your list on a single or double click basis.
It’s good import performance, with the choice to import a broad assortment of file types and also insert the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and programs.
It comes with an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively simple and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users may like is that all of attributes are available on all plans – unlike some competing products you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same cost as Mailchimp
marginally more costly than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you’ve got a little email database, several of the competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will occasionally make Aweber more economical, sometimes more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only factor you need to base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let us Look at some Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course is to avail of its free trial. Create Your Own Autoresponder