Description of Getresponse Create Email Marketing
Getresponse is primarily an email Advertising app Which Allows you to: Create Email Marketing
Import and host a mailing list and also catch data on it
create newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email support and various online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer you these two stations – if telephone support is a deal-breaker for you then you may want to contemplate Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I’ve never needed to use it quite often (a fantastic thing) but once I have I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat support I’ve received was excellent, and I haven’t had to wait too long to talk to an agent; the email support .
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the quality of service Getresponse offer. Much like a lot of these types of companies, I expect it boils down to who you get daily. Create Email Marketing
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open speed, click-through, unsubscribe Prices and so on – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter you shipped and set them in a section of readers that you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action on your mails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail marketing.
Per-user information – you could click one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates provided out of the box look a bit dated; they aren’t as attractive as those offered by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and imagery easily enough using the controls provided; and naturally there is nothing to stop you simply designing your HTML email template and minding the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, therefore it is generally pretty simple to find a good starting point for a template and then edit it before you’re happy with the plan.
If you’re really unhappy with the templates offered by Getresponse, there is also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements that could be created in this region. Create Email Marketing
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that immediately after someone signs up to a mailing list, they receive a welcome message from the business; a week after they can receive a discount deal for a number of your products or services; 3 weeks later they could receive an encouragement to accompany you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles like the example above, and action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected preferences
completed trades / goals
changes in consumer data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This kind of performance goes way beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey which can be customised to the nth level.
For a fast overview I’d suggest taking a look at Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available to the pricier plans – the’Guru’ program and upward. Create Email Marketing
Landing page Builder
Online advertising campaigns which make use of landing pages will typically generate far more leads in the event, instead of simply directing individuals to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your users different variations of your landing page, computes conversion rates, and finally rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, however very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I was interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for one of the more expensive plans (which I suppose is exactly what Getresponse want one to do) .
Getresponse was before its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this now, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Create Email Marketing
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool in order to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to add prospects to it).
So when I watched Getresponse lately introducing a brand new CRM attribute in their plans I was intrigued – this could possibly do away with all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to perform rather basic tasks: you can create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a specific point on a sales pipeline based on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took in regards to that email (clicking on a certain link etc) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of the communication from the contact’s history. There’s currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, if you click on a contact in a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To observe this, you have to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could do on the automation side is impressive. I am optimistic that this feature becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the platform.
Given that webinars are generally utilized as a lead-generation tactic, the idea of getting your email database and your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very aggressive too by comparison to established webinar solutions. By way of example, one of the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with as much as 500 attendees; you can actually do the same (and a great deal more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ program permits you to host a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly when you consider that you can link it in with a built-in CRM tool (more about this in a minute ). Create Email Marketing
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for each mailing. For our customers collectively, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to have to choose the company’s term for this, but supposing it’s true, it is a fantastic rate and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing concerning deliverability nevertheless: to guarantee a high deliverability rate, it is a good idea to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion speed and so the amount of readers on your record. A dual opt-in process is best for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner data and more precise stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on particular devices or pages of your site. In the light of Google’s brand new strategy to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse to some growth-hacking instrument called Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I need ). Create Email Marketing
Overall, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
One area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to make blocks of articles and move them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a useful tool – it is just that the execution of it could be rather better.
Also, as described above, the CRM tool might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to 1000. It would be useful if this could be increased a bit, as it would help potential users try out the tool in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on prerequisites (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Create Email Marketing
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ programs up
Landing pages – you can simply avail of all landing pages which allow split testing and boundless views if you’re on a’Pro’ plan or greater
Webinars – that performance is not accessible at all around the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially if you’ve got a fairly high number of email addresses onto your own database.
For example, if you have a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of emails each month to, you’ll discover that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database however on how many emails you send per month too. If you are happy to set a limit on the number of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly cheaper, if much less functional offering for $12 per month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide free accounts for users that have a few documents (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. But what about features? Create Email Marketing
Getresponse represents among the more cost-effective tactics to host and speak with an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to consider any competing product that offers this’all round’ proposal, and it is what proceeds to convince us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements could be made into the data capture types too, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your dollar with this product.
Here are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst offering just as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of years of service are extremely generous – you will be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is clear about deliverability rates, publishing characters on its own site and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone variations of your e-newsletters really readily.
It includes a helpful landing page creator – but keep in mind you need to be on a more expensive plan to get the fully functional version of this.
You are able to try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms provided are not responsive and you can’t control when and where they are displayed on your website.
CRM performance needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which can make the templates look marginally less slick than those provided by competing products.
The pricing arrangement is a little perplexing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to execute A/B tests, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone service is provided. Create Email Marketing