Description of Getresponse Corporate Email Marketing
Getresponse is primarily an email Advertising app that allows you to: Corporate Email Marketing
Import and host a mailing list and capture data on it
create newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down into the key features to find out.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and various online tutorials / tools.
Sadly, the phone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which nonetheless provides it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but once I’ve I’ve found it for a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been excellent, and I haven’t had to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of businesses, I anticipate it boils down to who you get on the day. Corporate Email Marketing
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who did not engage with an e-newsletter you shipped and set them in a segment of readers that you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some monitoring code into your post-sales page on your site, you can find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email marketing.
Per-user information – you can click on one of your readers and see in which they signed from, where they’re found and which emails they’ve opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales monitoring ) however Getresponse’s reporting application is decidedly one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and naturally there is nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it’s generally pretty straightforward to locate a good starting point for a template and edit it before you’re delighted with the design.
If you’re really unhappy with the templates offered by Getresponse, there’s also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options are not very extensive (just 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Corporate Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can put them up so that immediately after someone signals up to your mailing list, they receive a welcome message from your company; a week later they could get a discount deal for some of your products or services; three months after they could receive an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, such as:
contributors to certain lists
changes in contact preferences
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular offer, clicks on a certain link etc..
This type of functionality goes way beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual journey which may be customised to the nth degree.
To get a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Corporate Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads if, instead of simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (where the machine shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a helpful feature – then it’s definitely worth looking at among the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, however very frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I suppose is what Getresponse would like you to do) .
Getresponse was ahead of its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so that you may preview what your email looks like when the screen is used in either portrait or landscape style. Corporate Email Marketing
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and back into your email marketing instrument as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute into their plans I was intrigued – this could possibly eliminate all that info exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how you could use this operation is as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website they completed a form on;
you could then send them a automated email tailored to that pipeline period a couple of days afterwards;
and based on the action they took in regards to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a record of the communication from the contact’s history. There is currently no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications which you have delivered to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click on their details. But guess what? Doing so does not exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list first, then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a deal directly to a pipeline and then enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the stuff it can perform on the automation side is impressive. I’m hopeful that this attribute becomes developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the same roof is extremely appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You can also purchase webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key rivals, particularly once you consider that you can connect it in with a built-in CRM tool (more on this in a moment). Corporate Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when selecting an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Because deliverability is dependent upon many factors, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we are pleased to say our general deliverability rate now stands at 99%.
Obviously you’re going to have to choose the company’s word for this, but assuming it is accurate, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of every message on your email analytics – that is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse on something concerning deliverability however: to ensure a high deliverability speed, it is advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it really simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the number of readers on your record. A double opt-in process is best for verifying the people subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list containing only email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this is not true with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite fine — but to be honest, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controllers are provided by Getresponse to change forms off or on on particular devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I need ). Corporate Email Marketing
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
1 place I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of content and transfer them around an e-newsletter, in practice it’s fairly user friendly to use and can cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a helpful tool – it’s just that the implementation of it might be rather better.
Also, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day free trial that Getresponse supplies is completely functional and the free trial is not contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be useful if that could be raised a bit, as it might help potential users try out the tool in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Corporate Email Marketing
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of landing pages which allow split testing and boundless views if you are on a’Guru’ plan or greater
Webinars – this functionality isn’t accessible at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially in case you’ve got a fairly large number of email addresses onto your database.
By way of instance, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 per month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your own database but on the number of emails you send per month too. If you’re delighted to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless substantially greater than Getresponse’s.
The sole well-known service I could think of that comes from significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers narrower pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a marginally cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing providers — especially Mailchimp – provide completely free accounts for users with a few documents (but these don’t offer the full assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Corporate Email Marketing
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any rival product that offers this’all round’ proposition, and it is what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it ought to be. A lot of improvements can be made into the data capture forms too, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, significantly so) whilst supplying just as much, or even more performance as them.
The reductions you receive when paying upfront for a couple of years of support are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and supplying deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone variations of your e-newsletters very readily.
It comes with a useful landing page creator – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to try all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can not control when and where they are displayed on your site.
CRM performance has to be improved substantially before it could be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to execute A/B tests, meaning that so as to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Corporate Email Marketing