Description of Getresponse Cooleremail
Getresponse is primarily an email marketing program Which Allows you to: Cooleremail
Import and host a mailing list and also catch data onto it
create newsletters which could be sent to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s getting more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down into the crucial qualities to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone service has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer these two stations – if telephone support is a deal-breaker for you you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it very frequently (a fantastic thing) but once I have I’ve discovered it to be a small mixed bag (less of a good thing). Some of those live chat support I’ve received was excellent, and I haven’t needed to wait too long to chat with a broker; the email service less so.
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made concerning the quality of support Getresponse offer. As with a lot of these kinds of companies, I anticipate it often boils down to who you get daily. Cooleremail
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter you shipped and set them in a segment of readers that you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your emails, and time your future mailouts based on this information
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in electronic mail advertising.
Per-user info – you can click on one of your readers and see where they signed up from, where they are found and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured out there (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied out of the box seem a bit dated; they are not as attractive as those offered by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to stop you simply designing your HTML email template and importing the code for this.
Additionally, you will find tons of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, therefore it is generally pretty simple to find a good starting point for a template and edit it before you are delighted with the plan.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options are not so extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely some improvements that could be created in this area. Cooleremail
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you — you can put them up so that instantly after someone signals up to your mailing list, they receive a welcome message in your company; a week after they can receive a discount deal for a number of your goods or services; three months later they could obtain an invitation to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options comprise cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact tastes
finished transactions / targets
changes in consumer data
Lately Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual journey that may be customised to the nth level.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available on the pricier programs – the’Guru’ plan and upward. Cooleremail
Landing page Builder
Online advertising campaigns that make use of landing pages will usually generate far more leads in the event, rather than simply directing individuals to a (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times a month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse program (where the machine shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they’re certainly a useful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages attribute as an add-on for an extra $15 a month, but quite frustratingly, even though the add-on allows you to display an unlimited number of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I was interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I’d just go for a few of the pricier programs (which I suppose is what Getresponse would like one to do) .
Getresponse was before its competitors for quite a while using its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’mobile preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is employed in either portrait or landscape style. Cooleremail
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing tool as a way to perform mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
So when I saw Getresponse recently introducing a brand new CRM feature into their plans I was intrigued – that could possibly eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their game somewhat on this particular front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how you could use this functionality is as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your website that they completed a form on;
you can then send a automated email tailored to that pipeline stage a couple of days afterwards;
and dependent on the action they took with regard to that email (clicking on a certain link ) you could automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can not think of any email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There is now no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your prospects are not displayed. To observe this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to add a bargain directly to a pipeline and enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it can perform on the automation aspect is remarkable. I am hopeful that this attribute gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the same roof is very attractive.
The pricing is also very aggressive too compared to established webinar solutions. For example, among the leading webinar services, Gotowebinar, charges $199 per month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might also purchase webinars performance as a add on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in with a built in CRM tool (more about this in a minute ). Cooleremail
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is always an important thing to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s word for this, but supposing it is accurate, it’s a fantastic rate and inspires confidence that the vast majority of emails you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message in your email analytics – this is something I have not struck on competing products’ metrics. A thumbs up for this.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive plan to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual signing up to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of subscribers on your list. A double opt-in procedure is best for verifying the folks subscribing to your list are using real email addresses and leads to cleaner information and more accurate stats (because open rates etc. are calculated according to a list containing only email addresses).
Now, the fantastic news here is that Getresponse allows you to make use of either opt-in approach – this isn’t true with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a great deal of room for advancement with respect to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms off or on on particular devices or individual pages of your site. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and also for popups I link my Getresponse into a growth-hacking tool named Sumo (that enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the webpages I want). Cooleremail
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
1 area I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and move them about an e-newsletter, in practice it is fairly clunky to use and can lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does make for a useful tool – it is only that the implementation of it could be rather better.
Also, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be useful if that could be raised a little, as it would help prospective users try the tool out in more’real-world’ situations.
There are three chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that starts at $1199, using accurate pricing depending on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Cooleremail
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you’re on a’Guru’ program or higher
Webinars – this performance isn’t available at all on the’Email’ plan and the number of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limitation is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially if you’ve got a reasonably large number of email addresses on your database.
For example, if you have a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your own database but on the number of emails you send per month also. If you’re happy to limit the number of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the same as Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing providers — especially Mailchimp – provide free account for users that have a few documents (but these don’t offer the full assortment of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Cooleremail
Getresponse represents among the more cost-effective ways to host and communicate using an email .
It is also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to think of any rival product that offers this’all around’ proposal, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email programmer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types too, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more performance as them.
The reductions you receive when paying upfront for a couple of decades of support are very generous – you will be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability statistics for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a helpful landing page creator – but bear in mind that you need to be on a more expensive strategy to get the fully operational version of the.
You can test out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM performance needs to be improved substantially before it could be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a little confusing, with customers having to pay something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Cooleremail