Description of Getresponse Contact Management Software Email Marketing
Getresponse is primarily an email Advertising app that allows you to: Contact Management Software Email Marketing
Import and host a mailing list and also capture data onto it
create newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has developed quite a bit, to the point where it’s getting more of an’all-purpose’ marketing solution.
Besides email marketing, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down into the key qualities to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email service and assorted online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, most similar e-marketing platform providers only offer these two channels – if telephone support is a deal-breaker for you you may want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have not had to use it very frequently (a fantastic thing) but once I have I have found it for a small mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I haven’t had to wait too much time to chat with an agent; the email service less so.
Some of the feedback I have from our readers does indicate that there do need to be improvements made in terms of the caliber of support Getresponse offer. As with a number of these kinds of companies, I anticipate it boils down to who you get daily. Contact Management Software Email Marketing
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify individuals who did not participate with an e-newsletter you sent and put them in a section of subscribers that you may then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your emails, and time your future mailouts based on this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see in which they signed from, where they’re located and which emails they’ve opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates supplied out of the box look a bit dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there’s nothing to stop you simply designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand categories, so it is generally pretty simple to find a good starting point to get a template and edit it until you’re delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think there are definitely a few improvements which could be made in this area. Contact Management Software Email Marketing
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can put them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in the company; a week after they can receive a discount offer for some of your goods or services; 3 months later they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or information, for example:
subscriptions to particular lists
changes in contact tastes
finished trades / targets
changes in user data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you create an individual journey that can be customised to the nth level.
To get a quick overview I’d suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to note, however, these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and up. Contact Management Software Email Marketing
Landing page Builder
Online advertising campaigns which use landing pages will usually generate far more leads if, instead of simply directing people to a (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear info and a tidy, well-designed data capture type.
Getresponse offers something very useful in this respect that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times per month.
Additionally, and above all, you can’t use the landing page A/B testing performance on the cheapest Getresponse program (whereby the system indicates a sample of your customers different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you are serious about landing pages – plus they’re unquestionably a helpful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 a month, but quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I was considering the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’mobile preview’ button for a quick snapshot of what your email looks like on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Contact Management Software Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the necessity to export data from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could potentially eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a specific point on a revenue pipeline based on the page of your website they finished a form ;
you can then send a automated email tailored to this pipeline stage a few days later;
and based on the action they took in regards to that email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them into a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature collection.
The most glaring omission is email activity monitoring. Other CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a list of this communication in the contact’s history. There’s currently no way of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads aren’t displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is tough. You need to add contacts to a list , then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could perform on the automation side is remarkable. I am hopeful that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very competitive also compared to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with up to 500 attendees; you can really do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant advantage over its key competitors, especially when you believe you could connect it in with a built in CRM tool (more about this in a moment). Contact Management Software Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems pretty open about that, with this to say about it on their website:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for every mailing. For our clients collectively, however, we are pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to have to choose the organization’s term for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their intended recipients.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something that I haven’t encountered on competing goods’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a platform called DKIM email authentication. You can use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I’ve not struck any deliverability difficulties using the cheaper plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or even a’double click’ process.
If you utilize one opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of one sampling procedure is that it makes it really simple for users to sign up for your mailing list; it also generally increases conversion rate and so the amount of readers on your record. A double opt-in process is better for verifying that the people subscribing to your record are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing only email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that all this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controllers are offered by Getresponse to change forms off or on on specific devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse into a growth-hacking tool called Sumo (this allows me to change pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the webpages I want). Contact Management Software Email Marketing
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance a little bit tricky at times).
1 place I feel that could be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible approach to create blocks of articles and transfer them about an e-newsletter, in practice it’s fairly user friendly to use and can lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it will result in a useful instrument – it is just that the implementation of it might be rather better.
Additionally, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is that it limits the amount of subscribers you can send to to 1000. It would be good if that could be increased a bit, as it might help potential users try the tool out in more’real world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this begins at $1199, using exact pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Contact Management Software Email Marketing
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can only avail of landing pages that enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – that performance isn’t accessible at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially in case you have a fairly high number of email addresses on your own database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 records which you want to send an infinite number of emails per month to, you’ll find that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not only the number of email addresses on your own database but on how many emails you send a month also. If you are happy to limit the number of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service I could think of that comes from significantly cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — notably Mailchimp – offer completely free account for users that have a small number of records (but these don’t supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Contact Management Software Email Marketing
Getresponse represents one of the more cost-effective tactics to host and communicate using an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any rival product that offers this’all round’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements could be made to the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more performance as them.
The discounts you receive when paying upfront for one or two decades of support are very generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and providing deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you need to be on a more expensive strategy to get the fully functional version of this.
You are able to try all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The information capture forms supplied aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Contact Management Software Email Marketing