Primary Capabilities Contact Form Autoresponder WordPress
Aweber provides you with all the Following key attributes:
the capacity to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email layouts
RSS / blog to-email performance
phone, email and live chat service
integrations with third party programs Contact Form Autoresponder WordPress
Aweber’s service is one of The stand-out features of the product.
Phone support, email service and Live chat service is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no magic to Go through to get support – related phone number and email details can be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive if you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are more than 700 accessible.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The layouts – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own too. Contact Form Autoresponder WordPress
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is known as’Blog broadcasts’, although you can use this feature with any material which has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters containing their latest articles (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this is a big time-saver.
It’s worth noting that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of these to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to be able to find something which works ok, but I believe there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to seem more consistently and exhibit more reliably across email clients – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a bit, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you collected the data you’re importing. If your list is on the larger side, you may also have to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what should be routed to whom and when (see above).
But I Think this functionality should go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
By way of example, at Getresponse, you may use triggers like purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Contact Form Autoresponder WordPress
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’alright’.
On the plus side it is very easy To install follow up emails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a little more complex than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably should appear at other goods, particularly Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a good feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit on a’preview on phone’ button or similar. The lack of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you are sending a great deal of campaigns every month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of distinct versions of your email (using either different content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could create and test four variations of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I have been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re going to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other useful analytics / information, such as
the growth of lists over the years
an Summary of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to have the ability to get more of an summary of information in one place, particularly when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (that you can then use to drill down to specifics). Contact Form Autoresponder WordPress
A nice feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after finishing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent range of integrations with other options. There are over 400 integrations available which allow you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others involve adding a snippet of code into a website; others demand a sync tool like Zapier.
It’s rare that Aweber will plug into other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising option for a great deal of apps), but you shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for some subscribers and save the search as a section.
To be fair, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a dealership with a mailing list containing a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an ideal world you’d just be Able to select the relevant segments and deliver the message to those three classes. With Aweber however – this isn’t possible. You’d need to send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You want to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not exactly the best product of its own Kind accessible, but it is reasonably priced, easy to use and contains most of the main features you’d expect from an email marketing alternative.
The main aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially critical for some potential customers, particularly those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you are able to talk to an actual person being on a real phone line about your problem).
Additionally, it’s not too Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of using it: Contact Form Autoresponder WordPress
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support options are more extensive than is true with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind out there, it’s more affordable than several similar solutions.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It’s good export functionality, together with the option to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party tools and apps.
It comes with an extremely large assortment of templates – over its key rivals.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users may enjoy is that all features are available on all programs – unlike some competing products you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we will see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you have a small email database, a number of the competing products are better worth.
For example, hosting a listing Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses as outlined above, but they limit the amount of e-newsletters which it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you of course is to avail of its free trial. Contact Form Autoresponder WordPress