Description of Getresponse Constant Contact
Getresponse is primarily an email Advertising app that allows you to: Constant Contact
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the phone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but when I have I’ve found it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I have received was excellent, and I haven’t needed to wait too much time to talk to a broker; the email support .
Some of the feedback I’ve got from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it often boils down to who you get daily. Constant Contact
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t engage with an e-newsletter you sent and put them in a section of readers that you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and time your future mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, it is possible to discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you can click on one of your subscribers and see in which they signed up from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured out there (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and imagery easily enough with all the controls supplied; and naturally there’s nothing to stop you designing your own HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand categories, therefore it is generally pretty straightforward to locate a good beginning point to get a template and then edit it before you are happy with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email software options aren’t so extensive (only 11 templates are provided – well short of the 700+ accessible for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely a few improvements which could be made in this region. Constant Contact
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from your company; a week later they could get a discount offer for some of your products or services; three months later they could obtain an invitation to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This type of functionality goes far beyond what has traditionally been on offer from autoresponders, and lets you make a user travel which can be customised to the nth level.
To get a quick overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available on the more expensive plans – the’Guru’ plan and upward. Constant Contact
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, rather than simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something very beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that can simply be displayed 1,000 times per month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system shows a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – and they are unquestionably a useful feature – then it’s definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an additional $15 per month, but very frustratingly, although the add-on permits you to display an infinite number of landing pages to prospective subscribers, it does not consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive programs (which I guess is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only that but you can’flip’ the smartphone preview around, so you may preview what your email looks like when the display is employed in either portrait or landscape style. Constant Contact
Customer Relationship Management
Among the most frustrating facets of using many famous CRM tools is the necessity to export data to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export info from the email marketing tool into your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM feature into their plans I was intrigued – that could potentially eliminate all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site that they finished a form on;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and based on the actions they took with regard to this email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are a few big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is email activity tracking. Other CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of the communication in the contact’s history. There’s now no method of doing so with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to prospects or clients.
And oddly, when you click on a contact in a deal pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing so doesn’t exhibit their history.
Task management is non-existent also: unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to put in a deal directly to a pipeline and enter the contact details of your lead or client at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the things it could do on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive also by comparison to established webinar solutions. For example, among the leading webinar services, Gotowebinar, fees $199 a month to host webinars with up to 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You might also purchase webinars functionality as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you consider that you can link it in using a built-in CRM tool (more about this in a minute ). Constant Contact
The email deliverability rate – the percentage of e-newsletters delivered that successfully hit inboxes – is always a very important point to check at when choosing an email marketing tool.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems pretty open about that, with this to say about it in their own website:
At GetResponse we’re frequently asked about the quality of our deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, nevertheless, we’re proud to say our overall deliverability rate currently stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it’s true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – that is something I have not encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability nevertheless: to ensure a high deliverability speed, it’s advisable to use a system called DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not struck any deliverability difficulties using the cheaper plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use one opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion speed and so the amount of subscribers on your record. A double opt-in process is better for verifying that the people subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated according to a list containing only email addresses).
The fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds quite good — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are offered by Getresponse to change forms off or on on particular devices or individual pages of your website. In the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and for popups I link my Getresponse into some growth-hacking instrument named Sumo (this enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and onto the pages I want). Constant Contact
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
One area I feel that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a helpful instrument – it’s just that the implementation of it might be somewhat better.
Also, as explained above, the CRM instrument could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial that Getresponse provides is completely functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to this free trial is the fact that it limits the amount of subscribers it is possible to send to to 1000. It would be good if that could be increased a little, as it might help prospective users try the tool out in more’real-world’ scenarios.
There are 3 chief sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than most competing platforms. Constant Contact
Distinctions of Each Strategy
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – this performance isn’t available at all around the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially if you have a reasonably large number of email addresses onto your database.
By way of example, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an infinite number of mails per month to, then you might find that hosting it using Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the amount of email addresses in your own database however on the number of emails you send a month too. If you’re happy to limit the number of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly fee of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 per month.
Two final things to be aware of on the pricing front:
Some competing providers — especially Mailchimp – offer free accounts for users with a small number of documents (but these do not offer the full assortment of features that you get on a paid plan).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Constant Contact
Getresponse represents among the more cost-effective tactics to host and communicate with an email database.
It is also one of the most interesting products of its type – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It’s difficult to consider any competing product that offers this’all around’ proposal, and it’s what continues to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made to the support offering.
All in all though I speed Getresponse very tremendously – you get substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in certain cases, substantially so) whilst supplying as much, if not more functionality as them.
The reductions you receive when paying for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its own site and providing deliverability statistics for person e-newsletters that you send.
It offers a very flexible approach to data segmentation – more elastic than many competing goods.
It permits you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters very easily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can test all of its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing goods.
The pricing arrangement is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of subscribers you’ll be able to send messages into 1000.
The landing page add-on doesn’t allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Constant Contact