Main Features Constant Contact Cost
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party apps Constant Contact Cost
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat service is available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Additionally, there’s no hoops to Go through to get support – related phone number and email details may be viewed very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its Competitors, Aweber provide one of the largest collections of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a little bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There’s, of course, always the choice of coding your own also. Constant Contact Cost
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. In Aweber, this is known as’Blog broadcasts’, although technically you can use this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It’s worth noting however that You can’t use the standard Aweber template designs for RSS-to-email functions – you need to choose from a set of templates which are specifically designed for this function.
On the plus side, there are quite Some of them to choose from – over most other e-marketing alternatives I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there’s definitely some massive room for improvement here.
1 thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and display more faithfully across email clients – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam reasons, you may Need to answer some questions regarding how you gathered the information you are importing. If your listing is on the larger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
But I Think this operation should go somewhat further actually – tools like Getresponse and Mailchimp supply considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
For instance, in Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a little bit of catch up with its competitors here. Constant Contact Cost
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’okay’.
On the plus side it is very Straightforward To set up follow up mails based on time period – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week after is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’ll probably should appear at other products, particularly Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a great deal of campaigns each month.
Divide testing (also known as A/B testing) involves sending variants of your e-newsletters to some of your mailing list, monitoring the performance of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing option will roll out the very best performing version automatically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it is coming back during the next few months, but if you believe you are likely to need this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of other useful analytics / advice, including
that the Increase of lists over time
an overview of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in 1 spot, especially when considering the performance of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all the reporting information onto one dashboard (which you can then use to drill down to specifics). Constant Contact Cost
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is dispersed immediately after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this selection.
Aweber Offers an adequate selection of integrations with other options. You will find over 400 integrations available which enable you to connect Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others involve a sync tool such as Zapier.
It’s uncommon that Aweber will plug into other software quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a lot of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Pretty straightforward. You can create sections not only based on the contents of any field in your database, but also on consumer action also – mails opened, web pages visited, links clicked, products purchased and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to get to the screen where you create the sections – you essentially have to visit some’handle subscribers’ section, search for a number of subscribers and then save the search for a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership having a mailing list containing a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to all those three classes. With Aweber however – this is not possible. You would have to either send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the broadcast; so finally it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing instrument.
It’s not the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential users, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you are able to talk to a real person being on an actual phone line about your issue ).
Additionally, it’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Constant Contact Cost
Benefits of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market that offer much more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it’s more affordable than many comparable options.
It lets you choose whether to join people to your listing on a single or double click basis.
It has good export performance, together with the choice to import a wide assortment of file types and also insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and programs.
It includes a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you can use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users may like is that all of features are available on all plans – unlike any competing goods you do not need to be on more expensive plans to unlock certain performance.
Nevertheless, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you have a little email database, a number of these competing products are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same quantities of email addresses as outlined previously, but they limit the amount of e-newsletters which you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts since these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Constant Contact Cost