Primary Capabilities Constant Contact Autoresponder Review
Aweber provides you with the Following key attributes:
the ability to import / server an email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party apps Constant Contact Autoresponder Review
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer live or email chat service.
Additionally, there’s no hoops to Proceed through to contact service – relevant phone number and email details can be viewed very easily on the company’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this type of easy access to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In terms of The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: there are more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a little bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the choice of coding your own too. Constant Contact Autoresponder Review
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out according to your schedule that you specify. In Aweber, this is known as’Blog broadcasts’, although you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from the site – this can be a large time-saver.
It is worth noting however that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite Some of them to pick from – over most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works fine, but I think there is definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to seem more consistently and exhibit more reliably across email customers – however merely using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to see some of the templates freshened up a little, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your readers to a particular set of autoresponders, and tag them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you gathered the information you are importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on user actions: email opens, link clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the program of tags to determine what should be sent to whom and when (see above).
But I Think this operation needs to go somewhat further really – tools such as Getresponse and Mailchimp provide much more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of instance, in Getresponse, you may use triggers such as purchase, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is playing a bit of catch up with its rivals here. Constant Contact Autoresponder Review
Autoresponders – a series of Follow up emails which are automatically triggered by time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for instance, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’re likely going to should look at other products, especially Getresponse, which provides’marketing automation’ functionality that hooks up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on telephone’ button or comparable. The lack of the operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and examine four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it is coming back over the next few months, but if you think you are going to want this operation desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats like open Pace, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, such as
the Increase of lists over time
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. at a per-subscriber level
And more besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Seem to be able to acquire more of an overview of information in one place, especially when looking at the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current all the reporting information on a single dashboard (that you can then use to drill down to particulars ). Constant Contact Autoresponder Review
A Great feature of Aweber is that the Flexibility it provides you around how you need to deal with the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; double opt-in is if they need to click on a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers an adequate range of integrations with other options. You will find more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
Some of them involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you shouldn’t have too much trouble getting Aweber to work with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Pretty simple. You may produce segments not only depending on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and easy to use.
It is a bit tricky however To work out how to get to the screen where you make the segments – you basically have to visit a’manage subscribers’ section, search for a number of readers and save the search for a section.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for some users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you’re a car dealer having a mailing list comprising a field called’car model.’ You have used this field to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an ideal world you would only be Able to select the relevant segments and deliver the message to those 3 classes. With Aweber though – this is not possible. You’d need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude certain segments from the broadcast; so ultimately it is a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I’d say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind accessible, but it’s reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t get stuck, but if you do, you can talk to an actual person being on an actual telephone line about your problem).
Additionally, it’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made your mind up on whether this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Constant Contact Autoresponder Review
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer service, ought to be high.
It is reasonably priced – although not the most expensive product of its type on the market, it’s more affordable than several similar options.
It enables you to select whether to subscribe people to your list on a single or double click basis.
It has good export performance, together with the option to import a wide range of file types and add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you can use both area contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all attributes are available on all plans – unlike some competing products you don’t have to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we’ll see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very small lists however – if you’ve got a little email database, a number of the competing goods are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That’s just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Obviously, pricing is not the Only variable you should base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Constant Contact Autoresponder Review