Primary Features Con Email
Aweber provides you with all the Following key attributes:
the capacity to import / host the email database
a vast range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third-party apps Con Email
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat service is all available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Furthermore, there’s no hoops to Proceed through to get service – related phone number and email details may be seen very easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing provider.
In terms of The access to support, you can get in touch with Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its Competitors, Aweber supply one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not adore all of The designs – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the option of communicating your own also. Con Email
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can take advantage of this attribute with any content which has an RSS feed.
This operation is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this is a large time-saver.
It’s worth noting that You can not use the standard Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates which are specifically designed for this purpose.
On the plus side, there are quite A few of these to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I think there is definitely some massive space for improvement here.
One thing that you can not use in Aweber templates which you can in some other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email customers – but merely using web safe fonts can make templates look a tiny bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it would be great to see some of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an existing database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your readers to a certain pair of autoresponders, and tag them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you will Need to answer some questions about how you collected the information you’re importing. If your list is on the larger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where emails are routed based on consumer actions: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — namely opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see above).
But I Think this operation should go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can activate mailouts.
For instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Con Email
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days later and a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and purchases is a bit more complicated than with key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or unite automation rules with tagging to make autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’ll probably need to look at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this can be a good feature.
1 minor Gripe I have however seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a great deal of campaigns each month.
Split testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ variant to the rest of your list.
Many e-marketing tools manage This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing solution will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and test four variants of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back during the next few months, but if you think you’re going to need this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, including
the growth of lists over the years
an overview of sign up methods
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past clicks and opens etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to be able to get more of an overview of information in one place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (which you can then use to drill down to particulars ). Con Email
A nice feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all of competing options provide their clients with this selection.
Aweber Provides an adequate range of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various types of cloud-based applications – web builders like Wix or WordPress; CRM tools like Salesforce; landing pages like Instapage and so forth.
A number of these involve dedicated widgets; others involve including a snippet of code into a site; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of apps), but you also should not have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Data in Aweber is Pretty straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, products bought and in the future. It is all very flexible and simple to use.
It is a bit tricky however To work out how to get to the screen where you make the sections – you essentially have to go to a’manage subscribers’ section, search for a number of readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple segments at once, however. This will cause problems for some users that have a need to’pick and mix’ sections in mailouts on a normal basis.
For example, say you’re a dealership with a mailing list comprising a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to all those three sections in one go.
In an ideal world you’d just be Able to choose the relevant segments and deliver the message to those 3 groups. With Aweber though – this is not possible. You’d have to send three individual messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude particular segments from the broadcast; therefore ultimately it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a much greater manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its own Kind available, but it’s reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, especially those starting out in e-marketing with no truckload of specialized skills (you probably won’t get stuck, but if you do, you are able to talk to a real human being on a real phone line about your issue ).
Additionally, it’s not overly Expensive by comparison to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so far, but if you have not made your mind up on if this is the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Con Email
Benefits of using Aweber
Split testing is presently disabled.
There are cheaper options on the market that offer considerably more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its type on the market, it is more affordable than several similar options.
It lets you select whether to join people to your list on a single or double opt-in basis.
It has good export performance, with the choice to import a broad assortment of file types and add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly with a good range of third party tools and apps.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both field contents and user action (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users may enjoy is that all attributes are available on all programs – unlike some competing goods you don’t need to be on more costly plans to unlock certain performance.
That said, The functionality available on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons don’t really apply to very little lists however – if you have a little email database, a number of these competing products are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 monthly with Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your decision on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Con Email