Background Compare Email Marketing Systems
When I asked you to name an email Marketing tool, what could you say? Compare Email Marketing Systems
MailChimp? Aweber? ActiveCampaign?
Like many online industries today, email marketing has been Dominated by the same large players for the last ten years. Which means they get promoted very heavily and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see if it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Compare Email Marketing Systems
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the software.
When you first sign up, you’ll be asked to finish your profile.
This includes information like your company name, website, Industry, address, company size, record size and even the kind of content you intend to send.
Then, you need to confirm your Website (or domain ).
This is still part of the approval process, and MailerLite will Simply ask which email is associated to this domain in order that they could email you a verification link.
As Soon as You’ve completed these Steps, you ought to wait it out.
The MailerLite team will review your application, check your Website, and determine whether you are a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll still be Able to use the software to make campaigns and perform with the features, but you won’t be able to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here Is What the email said:
However, while these measures are not ideal for getting started, it Does help stop unscrupulous users from hurting everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle Nearly all your email advertising.
(We will get to automations shortly, do not worry.)
But whether it’s a brand new blog post, podcast, or timely Announcement, there’s always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, together with the choice of changing the subject line and email content.
– RSS effort: Create a recurring campaign That sends fresh content to readers using your site’s RSS feed.
Aside from a few additional choices, the Majority of these will follow The exact same step-by-step process of a standard effort.
So let us walk you through it.
As Soon as You click on to create your campaign, you’ll be requested to Select a preferred editor, whether that be the dragn’ drop, rich text or HTML.
You can change to the Templates tab and select from among the pre-designed email templates — which will move you into the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, however, the designs are super modern.
And, of course, if you would just Prefer to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I will choose the first template from the library.
The editor is easy to work with, Making customizing these templates a 5-minute job.
You can also use the cubes in the sidebar to add different Kinds of content to your email, such as videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you are able to select your classes or sections.
The tab also allows you To develop segment-like rules on-the-fly, in case your targeting is not quite right.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is instantly, at a set time/date, or in accordance with your readers time zones.
Impressive, right? Compare Email Marketing Systems
Managing Your Subscribers
Possessing granular control over your subscribers is arguably one of The most essential facets of any email advertising program today.
Because highly personalized efforts Are Essential if You’re searching to increase clicks, opens, and, most importantly, your own conversions.
And while most providers Permit You to”tag” readers in order To target them more effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are basically principles.
Your readers belong to a segment only when they meet the Specified rules, and will be automatically added or eliminated accordingly.
Here’s what setting up a rule looks like:
Notice how you can also combine Rules, in addition to an alternate rule if the first doesn’t exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are updated manually or through an Automation rule — which we’ll get into in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber foundation, whereas Segments permit you to lump multiple subscribers collectively based on a common denominator.
A tad confusing, I’ll admit… but I feel it is a fair trade-off For the added flexibility. In any case, they are discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You will notice that MailerLite has Already populated this area with their particular fields, such as title, business, and country.
If You Would like to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in distinct columns… or can simply add these fields to a forms which will only apply to prospective subscribers.
Here’s a screenshot of a test field I created and added into a form:
I will not go too much to the form Things here since I have an entire section on that below, but this is the strategy I would recommend if you wanted to use this feature.
Again, once you’ve collected your custom field data from fresh Subscribers, you are able to pull them in to your email content and subject line.
Just click on the’Personalization’ drop down and select your Customized field.
I’m barely scraping the surface Of what’s possible with custom fields, but it’s important to know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Direction and personalization features on stage. Compare Email Marketing Systems
If you are not impressed with what you have seen up to Now, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic base to work from if, like the majority of us, you do not have that pure eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They finally do the identical job; accumulate an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is already better than a few dedicated alternatives *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
It won’t be replacing landing Page builders like Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let us begin with your Bog-standard embedded type.
These forms are first created inside MailerLite so as to get An embed code, which you can then put on your website to display it on particular pages.
Despite beginning super fundamental, the form designer allows you To personalize everything in the kind style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your copy in real-time.
It would’ve been nice to have Some templates here, but as you know, there’s more to a form than just its physical appearance.
Clicking the’Settings’ tab will allow you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users .
Last but certainly not least, you Can assess how your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes here, but it makes Sense to test, nevertheless.
So that is an overview of this Embedded form but as I said before, you may even create popup forms in MailerLite.
While the majority of this setup process is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most Comprehensive choice, they do provide a good base to work from and the editor is at least as simple to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are some new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to see this level of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Last, you can choose the near Behaviour of your type under the’Settings’ tab.
The default option is the X icon, but you can swap out this for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation stats, and kind signups.
Clicking into any effort will Give you specific coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of this report for a more detailed breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so You can see exactly how your readers interacted to another.
Reports for automations will also be Available under the’Automations’ tab, though I found to be less enlightening than effort reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and most will find the available statistics more than enough to meet their needs.
What is email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something that certainly can not be said for every email advertising software.
After setting your trigger, you can begin adding measures to your workflow.
These steps could be anything from sending an email, adding a Postpone, a bubble break, or an act, such as moving a subscriber or upgrading their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within 7 days.
There are countless Possibilities when it comes to workflow automations similar to this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks a number of the conditional elements. (Split, Go To, Goal, etc.. )
For Instance, there’s currently no automation for transferring Subscribers directly into a different automation.
That being said, most of these activities can still be achieved by moving Subscribers into various groups that activate new automation workflows. It’s simply much less effective…. yet.
Another question of efficiency here is when generating new mails From the automation workflow builder.
After adding an email block to The workflow, you’ll be asked to put in your topic line which then appears on the block itself.
From there, clicking the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered earlier in the review.
This time, however, as Soon as You’ve created your email, clicking on the ‘Done editing’ button will direct you back into the automations workflow rather than the usual sending options.
Finally, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means it’s possible to find an idea of what it contains at a glimpse.
While this process may seem like A grind on paper, it’s actually much quicker than what I’m utilized to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to trigger an automation (or measure ) based on the way Subscribers interact with the webpages on your site.
This kind of behavioral targeting only isn’t available in MailerLite right now, so if it’s something you use or intend to use, you might want to skip this one. Compare Email Marketing Systems
The Price of MailerLite is undoubtedly one of the tools biggest Selling points, and let’s face it, most of us love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While there is some subtle Branding in your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium programs?
It ends up, at approximately half the Cost of the rivalry generally, MailerLite is by far among the least expensive options on the industry. Plus, if you’re ready to pay annually, you can also get a much greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is among the email advertising tools to interrupt The (very crowded) sector in recent decades, which is no simple feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and at a price point you will seriously struggle to conquer.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Compare Email Marketing Systems