Description of Getresponse Compare Email Marketing Software Reviews
Getresponse is primarily an email marketing app that allows you to: Compare Email Marketing Software Reviews
Import and host a mailing list and capture data onto it
generate newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of not – let us drill down to the key qualities to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email advertising tools: the company offered phone service together with live chat support, email service and various online tutorials / resources.
Regrettably, the phone service has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I’ve not had to use it quite often (a fantastic thing) but when I’ve I have found it to be a bit of a mixed bag (less of a good thing). A number of those live chat support I’ve received has been outstanding, and I have not needed to wait too long to chat with a broker; the email support .
Some of the comments I have from our readers does suggest that there do need to be improvements made in terms of the caliber of service Getresponse offer. Much like a lot of these kinds of businesses, I expect it boils down to that you get on the day. Compare Email Marketing Software Reviews
Getresponse offers some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter you sent and set them in a segment of subscribers which you can then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your mails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you can click on one of your readers and see in which they signed up from, where they are located and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales monitoring ) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably drops down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can alter fonts, layouts and vision easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it’s generally pretty simple to find a good beginning point to get a template and then edit it before you’re delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options aren’t so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements which could be created in this region. Compare Email Marketing Software Reviews
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in the business; a week after they can get a discount offer for some of your goods or services; three weeks after they could obtain an encouragement to accompany you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the illustration above, and action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes connected preferences
finished transactions / targets
changes in user data
Lately Getresponse launched a brand new version of their new autoresponder performance, known as’Marketing Automation.’
This permits you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific offer, clicks on a specific link .
This type of functionality goes way beyond what has traditionally been available from autoresponders, and lets you create a user travel which can be customised to the nth level.
For a quick overview I’d suggest having a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Compare Email Marketing Software Reviews
Landing page Builder
Online advertising campaigns which use landing pages will typically create far more leads if, instead of simply directing individuals to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear info and a clean, well-designed data capture type.
Getresponse provides something quite beneficial in this regard that the majority of its competitors do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just create 1 landing page, that can only be displayed 1,000 times per month.
Additionally, and very importantly, you can not utilize the landing page A/B testing functionality on the cheapest Getresponse program (where the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth considering one of the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, although the add-on permits you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for a few of the more expensive plans (which I guess is exactly what Getresponse want one to do!) .
Getresponse was before its rivals for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a reactive record of your e-newsletter – you simply hit a’cellphone preview’ button for a quick snapshot of your email looks like on a smartphone (see image right).
Not only that but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Compare Email Marketing Software Reviews
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is that the need to export data to CSV and straight back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – that could potentially eliminate all that info exporting and importing, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it to perform rather basic tasks: you can create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a sales pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to that pipeline period a few days afterwards;
and dependent on the action they took in regards to this email (clicking on a particular link ) you could automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news about the CRM front — there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a list of this communication in the contact’s history. There’s currently no method of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And oddly, when you click on a contact within a bargain pipeline, you can not see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is tough. You have to add contacts to a list first, then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain directly to a pipeline and then input the contact information of your guide or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it can do on the automation side is impressive. I am hopeful that this feature gets developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the platform.
Given that webinars are usually used as a lead-generation strategy, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely appealing.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of instance, among the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host larger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, particularly once you believe you could connect it in using a built-in CRM tool (more on this in a minute ). Compare Email Marketing Software Reviews
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important thing to check at when selecting an email marketing tool.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it on their site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, however, we are pleased to say our general deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s term for this, but assuming it is accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message in your email analytics – this is something that I haven’t encountered on rival products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the less costly plans, competing goods do not make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and so the number of subscribers on your record. A dual opt-in process is best for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. ) are calculated based on a list containing just real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there’s a lot of room for advancement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e.they won’t resize themselves automatically to suit the device they are being viewed on).
Furthermore, no controllers are offered by Getresponse to switch forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I link my Getresponse to a growth-hacking tool called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I want). Compare Email Marketing Software Reviews
Overall, Getresponse is really straightforward to use. It’s certainly easy enough to do all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (although one which makes locating certain performance just a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and move them about an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of content, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it does result in a useful instrument – it’s only that the execution of it could be rather better.
Additionally, as explained above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse supplies is completely operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the number of subscribers it is possible to send to to 1000. It would be useful if that could be increased a bit, as it might help prospective users try the tool out in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are considerably more generous than many competing platforms. Compare Email Marketing Software Reviews
Distinctions of Each Strategy
All the Getresponse plans cover the important fundamentals — key features include:
The ability to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Pro’ plans up
Landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – this performance isn’t accessible whatsoever around the’Email’ strategy and the number of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limitation is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you get 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, particularly if you’ve got a fairly high number of email addresses onto your database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails each month to, then you’ll find that hosting it using Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on how many emails you send a month too. If you’re happy to set a limit on the amount of emails sent via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes in considerably cheaper is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your list, it may occasionally be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less functional offering for $12 a month.
Two final things to be aware of on the pricing front:
Some competing suppliers — notably Mailchimp – provide free account for users with a small number of documents (but these do not offer the full assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts that the other competitors don’t yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. But what about attributes? Compare Email Marketing Software Reviews
Getresponse represents one of the more cost-effective tactics to host and speak using an email database.
It’s also among the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it is what continues to convince us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you get substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is cheaper than most of its key competitors (in certain cases, substantially so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying for one or two decades of service are extremely generous – you’ll be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing figures on its website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends responsive emails and permits you to preview smartphone versions of your e-newsletters really readily.
It comes with a helpful landing page founder – but keep in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and in which they are displayed on your site.
CRM functionality has to be improved substantially before it could be considered a replacement for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates look slightly less slick than those supplied by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Compare Email Marketing Software Reviews