Primary Capabilities Compare Constant Contact
Aweber provides you with the Following key attributes:
the ability to import / server the email database
a vast assortment of templates
a few marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat support
integrations with third party apps Compare Constant Contact
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no magic to Go through to contact service – related phone number and email details may be viewed very easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive if you contact them.
If you are a novice to email Advertising, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber provide one of the biggest sets of e-newsletters templates available: there are over 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would consider them to be marginally better than the Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates available means that with just a little bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the choice of coding your own also. Compare Constant Contact
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. In Aweber, this is called’Blog broadcasts’, although you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your site – this is a large time-saver.
It is worth noting that You can’t use the standard Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates which are made specifically for this function.
On the plus side, there are quite Some of these to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works fine, but I think there is definitely some massive space for improvement here.
One thing that you can not use in Aweber templates that you can in some other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your emails are likely to seem more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be nice to see a few of the templates freshened up a little, and also the inclusion of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you are Given the option to add your subscribers to a certain set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer a few questions about how you gathered the information you are importing. If your list is on the bigger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints here.
Marketing automation is a feature Which is offered by email advertising options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally design a flowchart where mails are sent based on consumer activities: email opens, connect clicks, site visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see above).
But I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can activate mailouts.
For instance, at Getresponse, you can use triggers like buy, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Compare Constant Contact
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user actions – are a key part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is just’alright’.
On the plus side It’s very easy To set up follow up mails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or unite automation principles with tagging to create autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to need to appear at other goods, particularly Getresponse, which supplies’marketing automation’ functionality that pops up to some built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either differing content or theme headers), send them into a sample of your data, along with your e-marketing solution will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales staff that it is coming back over the next few months, but if you believe you’re likely to need this functionality desperately you could be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, including
the Increase of lists over the years
an overview of sign up methods
where individuals are opening your email (i.e., geographical location)
the history of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is much more comprehensive than what is offered in Campaign Monitor or Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an summary of information in one spot, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current all their reporting information on one dashboard (which you can then use to drill down to specifics). Compare Constant Contact
A Great feature of Aweber is the Flexibility it provides you about how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; double opt-in is if they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it is fantastic to see Aweber being flexible in this regard – not all of competing options provide their customers with this choice.
Aweber Offers a decent selection of integrations with other solutions. There are over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It’s rare that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing choice for a lot of apps), but you should not have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Information in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, goods bought and in the future. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to go to some’manage subscribers’ section, search for some readers and save the search as a section.
To be honest, some solutions (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a dealership with a mailing list containing a field known as’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in one go.
In an Perfect world you would only be Able to select the relevant segments and send the message to those 3 groups. With Aweber however – that isn’t possible. You’d need to either send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude particular segments from the air; so finally it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not exactly the best product of its Kind accessible, but it is reasonably priced, easy to use and comprises most of the key features you’d expect from an email marketing alternative.
The primary Facets of the product That would nudge me in Aweber’s direction are its own ease-of-use and comprehensive support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to talk to a real human being on a real telephone line about your problem).
In Addition, It’s not too Expensive compared to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made up your mind on if this is the e-marketing alternative for you, here is a simple breakdown of the key advantages and disadvantages of utilizing it: Compare Constant Contact
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can’t be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – whilst not the cheapest product of its type out there, it’s cheaper than several similar options.
It lets you choose whether to join people to your listing on a single or double opt-in basis.
It’s good import performance, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party tools and apps.
It comes with an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that prospective users might enjoy is that all attributes are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock specific performance.
That said, The performance on Aweber – as we’ll see below – is not always as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you’ve got a small email database, a number of these competing products are greater value.
By Way of Example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which permit you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these programs are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But generally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber features.
Aweber Free Trial
One of the Best ways to choose whether Aweber is for you naturally is to avail of its free trial. Compare Constant Contact