Description of Getresponse Compare Best Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Compare Best Email Marketing Software
Import and host a mailing list and capture data onto it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has evolved quite a bit, to the point at which it is getting more of an’all-in-one’ marketing solution.
In addition to email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) functionality.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email marketing platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let us drill down into the key features to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email support and assorted online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these stations – if phone support is a deal-breaker for you you may want to contemplate Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it quite frequently (a good thing) but when I have I have found it for a small mixed bag (less of a good thing). A number of those live chat service I’ve received has been excellent, and I haven’t needed to wait too much time to chat with a broker; the email support less so.
Some of the feedback I have from our readers does suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to that you get daily. Compare Best Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so on – but in addition to that there are some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter you shipped and set them in a segment of readers which you may then email again using another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your readers do it on your mails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in electronic mail advertising.
Per-user information – you could click on one of your readers and see in which they signed up from, where they are located and which emails they’ve opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they’re introduced in easy-to-understand classes, so it is generally pretty straightforward to locate a good starting point for a template and then edit it before you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email software options are not so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think there are definitely a few improvements that could be made in this region. Compare Best Email Marketing Software
Autoresponders are e-newsletters which are delivered to your subscribers at intervals depending on you — you can set them up so that immediately after somebody signals up to a mailing list, they get a welcome message from your company; a week after they can get a discount offer for a number of your goods or services; three weeks after they could receive an encouragement to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to particular lists
changes connected preferences
completed transactions / goals
changes in consumer data
Recently Getresponse launched a brand new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular deal, clicks on a certain link etc..
This kind of performance goes far beyond what’s traditionally been available from autoresponders, and allows you to make a user journey which can be customised to the nth degree.
To get a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to notice, however, these more advanced marketing automation features are only available to the more expensive plans – the’Guru’ plan and upward. Compare Best Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture form.
Getresponse provides something quite useful in this regard that most of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you use a third party (and paid-for) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced some landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce 1 landing page, that could only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine shows a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the best performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 per month, however very frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page functionality, I would not bother with this rather half-baked add-on: I would just go for a few of the pricier programs (which I guess is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone preview around, so that you may preview what your email looks like when the screen is used in either portrait or landscape style. Compare Best Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the need to export information to CSV and straight back to your email marketing instrument as a way to do mailouts (or the necessity to export data from your email marketing tool in your CRM to include prospects to it).
So when I watched Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – that could possibly eliminate all that info exporting and importing, and keep everything neatly in one place.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (mails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact into a pipeline phase.
An example of how you could use this functionality would be as follows:
You can add a contact to a specific stage on a sales pipeline based on the page of your site they completed a form on;
you could then send a automated email tailored to this pipeline stage a couple of days later;
and based on the action they took with regard to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them into a webinar.
It is very smart stuff, and I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally need to look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or customer; doing so keeps a list of the communication from the contact’s history. There is now no method of doing this with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click on a contact within a bargain pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications which you have sent to your prospects aren’t displayed. To observe this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not display their history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then input the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could do on the automation side is remarkable. I am optimistic that this attribute becomes developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can also purchase webinars functionality as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very useful feature to have sitting in your e-marketing arsenal and its addition as a characteristic gives Getresponse a very significant advantage over its key competitors, especially when you consider you could link it in using a built in CRM tool (more on that in a moment). Compare Best Email Marketing Software
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is obviously a very important thing to look at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it on their own site:
At GetResponse we are often asked about the quality of the deliverability speed. Since deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients jointly, however, we’re pleased to say our general deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but supposing it is true, it’s a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something I have not struck on competing products’ metrics. A thumbs up for this.
I do have to pull Getresponse up on something relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but only on the more expensive Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems utilizing the cheaper plans, competing products don’t make you invest in a more expensive strategy to avail of this feature — it would be useful to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the person signing up to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your list is sent an email containing a confirmation link that s/he must click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to subscribe to a mailing list; it also generally increases conversion speed and therefore the amount of readers on your list. A double opt-in process is best for verifying that the folks subscribing to your record are using real email addresses and contributes to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising just email addresses).
The good news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds quite good — but to be honest, I think there is a lot of room for advancement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. At the light of Google’s brand new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the pages I need ). Compare Best Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one which makes finding certain performance just a bit tricky at times).
One place I think that could be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them about an e-newsletter, in practice it is fairly user friendly to use and can lead to accidental deletion of material, or positioning of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will result in a helpful instrument – it is just that the execution of it might be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it limits the amount of readers it is possible to send to 1000. It would be good if this could be increased a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to pick from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users that our lists transcend 100,000 email addresses: that starts at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are considerably more generous than many competing platforms. Compare Best Email Marketing Software
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The capacity to import, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages which allow split testing and boundless views if you are on a’Guru’ plan or higher
Webinars – this functionality is not available at all on the’Email’ strategy and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly large number of email addresses on your own database.
For example, in case you’ve got a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, then you’ll discover that hosting it using Getresponse prices $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the amount of email addresses in your own database however on how many emails you send a month too. If you’re delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I could think of that comes from considerably more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that based on how big your listing, it might sometimes be a slightly cheaper option than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free account for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid program ).
As stated earlier, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about features? Compare Best Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any rival product that offers this’all around’ proposition, and it is what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture types too, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader opinions, there are developments which could be made to the support offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are pleased to utilize an’Email’ plan, Getresponse is cheaper than most of its key competitors (in certain situations, substantially so) whilst offering just as much, or even more functionality as them.
The reductions you get when paying upfront for one or two decades of support are extremely generous – you will be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not offered by any products that are similar.
Its own reporting and thorough split testing attributes are powerful.
Getresponse is transparent regarding deliverability rates, publishing characters on its own website and supplying deliverability data for person e-newsletters that you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You can try all its features free for 30 days without the need to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The information capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM performance needs to be improved considerably before it can be considered a replacement for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with users having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages into 1000.
The landing page add-on doesn’t let you perform A/B evaluations, meaning that so as to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Compare Best Email Marketing Software