Primary Features Company Email Marketing
Aweber provides you with the Following key attributes:
the capacity to import / host an email database
a vast assortment of templates
some marketing automation performance
responsive email designs
RSS / blog to-email performance
telephone, email and live chat service
integrations with third party apps Company Email Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat support.
Furthermore, there’s no hoops to Proceed through to contact support – relevant phone number and email details may be seen quite easily on the organization’s contact page, with no requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a newcomer to email Advertising, then this type of simple access to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be slightly better than the Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the option of communicating your own too. Company Email Marketing
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters that get sent out based on a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, though you can use this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers that want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your site – this can be a large time-saver.
It is worth noting however that You can’t use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are specifically designed for this function.
On the other hand, you will find quite A few of these to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something which works ok, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts may make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the choice to add your subscribers to a particular pair of autoresponders, and label them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you collected the data you’re importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email advertising options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where emails are sent based on user activities: email opens, link clicks, website visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user actions — namely opens and clickthroughs — and the application of tags to determine what should be sent to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which kinds of user behavior can activate mailouts.
For example, in Getresponse, you can use triggers such as purchase, special page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its rivals here. Company Email Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by time or user activities – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To set up follow up mails based on time interval – for instance, automatically sending readers an onboarding email immediately after sign up, a promo code two days later and a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in actually advanced manners, you’ll probably need to look at other products, particularly Getresponse, which supplies’advertising automation’ performance that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being seen on. In this time of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you will actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the performance of each, and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing solution will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor key stats such as open rate, clickthroughs and bounces, you can also look at a lot of other Helpful analytics / advice, such as
the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the history of an individual’s activity – you can view past clicks and opens etc. at a per-subscriber level
And more besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or Mad Mimi; howeverI would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to have the ability to get more of an overview of information in 1 place, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (which you can then use to drill down to particulars ). Company Email Marketing
A Great feature of Aweber is that the Flexibility it provides you about how you want to deal with the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed instantly after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing solutions provide their customers with this choice.
Aweber Provides a decent selection of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to various types of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as easily as Mailchimp (which seems to be the default’standard’ email marketing option for a lot of programs ), but you also shouldn’t have too much trouble getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and easy to use.
It is a bit tricky however To figure out how to reach the screen where you make the segments – you basically have to visit some’handle subscribers’ section, search for some readers and then save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to segment creation – although others (such as Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast mails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a dealership having a mailing list containing a field called’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in one go.
In an ideal world you’d only be Able to choose the relevant segments and send the message to those 3 groups. With Aweber however – that is not possible. You’d need to send three separate messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude particular segments from the air; therefore ultimately it is a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind accessible, but it’s reasonably priced, easy to use and contains most of the key features you’d expect from an email marketing alternative.
The main Facets of the Item That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be especially important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized skills (you probably won’t have stuck, but if you do, you can talk to an actual human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Company Email Marketing
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the most expensive product of its kind on the market, it is cheaper than many similar options.
It enables you to choose whether to join people to your listing on a single or double click basis.
It’s good export performance, with the option to import a wide range of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a fantastic range of third party applications and apps.
It includes a very large assortment of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you may use both area contents and user activity (email opens, hyperlinks clicked etc.) to make your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% discount is available In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Structure that potential users might enjoy is that all features are available on all programs – unlike some competing goods you do not need to be on more costly plans to unlock specific performance.
Nevertheless, The performance on Aweber – as we will see below – is not necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
slightly more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t really apply to very small lists nonetheless – if you’ve got a little email database, a number of the competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it is going to cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor plans available which allow you to host the very same quantities of email addresses as outlined above, but they restrict the amount of e-newsletters which you can send them. For the sake of a comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Obviously, pricing is not exactly the Only variable you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is to you naturally is to avail of its free trial. Company Email Marketing