Description of Getresponse Commercial Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Commercial Email Marketing Software
Import and host a mailing list and also catch data on it
generate newsletters which could be delivered to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive out there.
Not only does it provide all of the key stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of not – let’s drill down to the key qualities to find out.
Up until quite recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer both of these stations – if phone support is a deal-breaker for you then you might want to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a good thing) but once I have I have found it for a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I have received was outstanding, and I have not had to wait too much time to talk to a broker; the email service .
Some of the feedback I have from our readers does suggest that there do have to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I anticipate it boils down to that you get on the day. Commercial Email Marketing Software
Getresponse offers some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter you sent and set them in a section of readers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your website, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user info – you could click on one of your subscribers and see where they signed from, where they’re found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting functionality (especially around sales tracking) but Getresponse’s reporting application is decidedly one of most featured on the market (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates provided from the box look somewhat dated; they are not as attractive as those offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and vision easily enough with all the controls provided; and naturally there is nothing to stop you simply designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, so it’s generally pretty straightforward to locate a good starting point to get a template and edit it until you are delighted with the plan.
If you are really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (just 11 templates are supplied – well short of their 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me, but I think there are definitely a few improvements that could be made in this area. Commercial Email Marketing Software
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you personally — you can set them up so that instantly after somebody signals up to your mailing list, they receive a welcome message in the business; a week after they could receive a discount deal for some of your goods or services; three weeks after they could obtain an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes in contact preferences
finished transactions / targets
changes in user data
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This type of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which may be customised to the nth degree.
To get a quick overview I’d suggest taking a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available on the more expensive programs – the’Guru’ program and upward. Commercial Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse offers something very useful in this regard that the majority of its competitors don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just create one landing page, that could simply be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine indicates a sample of your customers different variations of your landing page, computes conversion rates, and finally rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are unquestionably a helpful feature – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, even though the add-on allows you to display an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the pricier plans (which I suppose is exactly what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so that you can preview what your email looks like when the screen is employed in either portrait or landscape style. Commercial Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of utilizing many famous CRM tools is that the need to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
When I watched Getresponse recently introducing a brand new CRM feature into their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I was not that impressed with all the Getresponse CRM tool since you can only use it in order to carry out quite basic tasks: you could create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is now integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how to use this operation is as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they finished a form ;
you can then send them a automated email tailored to that pipeline period a couple of days later;
and based on the action they took in regards to that email (clicking on a certain link etc) you can automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of the communication in the contact’s history. There is now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or clients.
And oddly, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications which you have delivered to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and enter the contact information of your lead or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the things it can perform on the automation side is remarkable. I am optimistic that this feature becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are generally utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive also by comparison to established webinar solutions. By way of example, among the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limitations, the Getresponse’Pro’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You can also purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you need to host bigger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant advantage over its key rivals, especially when you consider that you can link it in with a built in CRM tool (more about that in a moment). Commercial Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability prices; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability depends on many things, including the content of your messages, the deliverability rate could vary for each mailing. For our clients collectively, however, we’re proud to say our general deliverability rate now stands at 99%.
Obviously you’re going to need to take the organization’s word for this, but supposing it is accurate, it is a fantastic speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse actually provides you the deliverability rate of each message in your email analytics – that is something that I have not encountered on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ plans.
Though I’ve not struck any deliverability problems using the cheaper plans, competing products do not make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double opt-in’ process.
If you use use one opt-in procedure, the individual signing up to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it really easy for users to subscribe to a mailing list; it also generally increases conversion rate and therefore the number of subscribers on your list. A dual opt-in process is best for verifying the people subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated based on a list containing only real email addresses).
Now, the fantastic news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds quite fine — but to be honest, I think there is a great deal of room for advancement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are offered by Getresponse to switch forms on or off on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this is a bit of a concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms which I style myself, and for popups I link my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d love to and on the webpages I want). Commercial Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all of the basics: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly clunky to use and may lead to accidental deletion of material, or placement of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a helpful tool – it’s just that the execution of it might be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial that Getresponse provides is fully functional and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a product that I don’t use” scenario.
The only down side to this free trial is that it restricts the number of subscribers you can send to to 1000. It would be good if this could be increased a bit, as it would help potential users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional kinds of plan to choose from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers that our lists exceed 100,000 email addresses: that begins at $1199, using exact pricing depending on prerequisites (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — these are much more generous than many competing platforms. Commercial Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important basics — key features include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ program or higher
Webinars – that performance isn’t available at all around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, particularly if you have a fairly high number of email addresses on your own database.
For example, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an infinite number of emails per month to, you might discover that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses in your database but on how many emails you send a month also. If you’re happy to limit the amount of mails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly fee of $89, nevertheless substantially higher than Getresponse’s.
The only well-known service that I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it might sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less functional offering for $12 a month.
Two final things to be aware of on the pricing :
Some competing suppliers — especially Mailchimp – offer completely free accounts for users that have a few documents (but these do not supply the entire range of features that you get on a paid plan).
As stated earlier, if you’re ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. But what about attributes? Commercial Email Marketing Software
Getresponse represents among the more cost-effective ways to host and communicate using an email database.
It is also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any competing product that offers this’all around’ proposal, and it is what proceeds to persuade us to utilize it to Style Factory’s email marketing.
Some developments to Getresponse do need to be made however, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A lot of improvements could be made into the data capture types also, particularly for consumers wishing to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the support offering.
Overall though I rate Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Listed below are a few pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering as much, or even more performance as them.
The discounts you get when paying upfront for a couple of years of support are very generous – you’ll be hard pushed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its own site and supplying deliverability data for individual e-newsletters you send.
It offers a very flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on both a single-opt in and a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully functional version of the.
You are able to test out all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms supplied are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing structure is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on doesn’t allow you to perform A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Commercial Email Marketing Software