Primary Capabilities Codetwo Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat support
integrations with third-party apps Codetwo Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only provide email and/or live chat service.
Additionally, there’s no hoops to Proceed through to get service – related phone number and email details can be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the Business won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: you will find over 700 available.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There’s, of course, always the choice of coding your own too. Codetwo Autoresponder
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is called’Blog broadcasts’, though technically you can use this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, really, a monthly digest of blog posts). In essence, it means that you can force your newsletters from the site – this is a big time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this function.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing alternatives I’ve tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your emails are very likely to seem more consistently and exhibit more reliably across email clients – but merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a little, and also the addition of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions about how you gathered the information you are importing. If your list is on the larger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is increasingly offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to some degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what needs to be routed to whom and when (see above).
However, I Think this operation needs to go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can activate mailouts.
By way of example, at Getresponse, you may use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
So Aweber is playing a bit of catch up with its competitors here. Codetwo Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To set up follow up mails based on time period – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user actions and buys is a bit more complicated than with key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or combine automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in really advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of smartphones and tablets, this definitely is a good feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The lack of the functionality isn’t a dealbreaker by any means, but it will slow you down a bit, particularly if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the performance of every and every sending the’best’ variant to the rest of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you were able to create and examine four variations of an email (making Awber’s split testing operation better than most major competitors; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the next few months, but if you believe you are likely to want this operation urgently you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / advice, including
that the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber level
And much else besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or even Mad Mimi; nonetheless I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to have the ability to acquire more of an summary of information in 1 spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Clients” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp current all the reporting data onto one dashboard (that you can then use to drill down to particulars ). Codetwo Autoresponder
A Great feature of Aweber is the Flexibility it gives you around how you need to deal with the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed immediately after finishing a form; double opt-in is if they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is fantastic to see Aweber being flexible in this respect – not all competing options provide their customers with this choice.
Aweber Offers an adequate range of integrations with other options. There are over 400 integrations available which allow you to connect Aweber to various types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve committed widgets; others demand including a snippet of code into a website; others demand a sync tool like Zapier.
It is uncommon that Aweber will plug into other software quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Information in Aweber is Pretty simple. You can create sections not only depending on the contents of any field in your database, but also on user activity too – mails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To work out how to reach the screen where you create the segments – you essentially have to go to a’manage subscribers’ section, search for a number of subscribers and then save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast mails to multiple sections at once, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of instance, say you are a car dealer with a mailing list containing a field called’car version.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to all those three sections in one go.
In an ideal world you’d only be Able to choose the applicable segments and send the message to those three classes. With Aweber though – this is not possible. You’d need to send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind accessible, but it is reasonably priced, easy to use and comprises many of the key features you’d expect from an email marketing solution.
The primary aspects of the product That would nudge me in Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, particularly those starting out in e-marketing with no truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to speak with an actual human being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made up your mind on if this is the e-marketing solution for you, here’s a simple breakdown of the key advantages and disadvantages of utilizing it: Codetwo Autoresponder
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer service, ought to be high.
It’s reasonably priced – although not the cheapest product of its kind out there, it’s cheaper than several comparable options.
It lets you select whether to subscribe people to your list on a single or double opt-in basis.
It has good export performance, with the choice to import a broad assortment of file types and add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both area contents and user action (email opens, links clicked etc.) to create your segments.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You’ll need to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that prospective users might like is that all features are available on all plans – unlike any competing products you do not need to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in rival email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, a number of the competing products are greater worth.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 using Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined above, but they restrict the amount of e-newsletters that you can send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these plans are similar in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only variable you need to base your decision on. . .the more important consideration to work out is what bang you get for your dollar.
So let us Look at several Aweber features.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course is to avail of its free trial. Codetwo Autoresponder