Main Features Click Stats App
Aweber provides you with the Following key features:
the capacity to import / host the email database
a wide range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party apps Click Stats App
Aweber’s support is one of The stand-out features of the product.
Phone support, email service and Live chat support is all available – this contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no magic to Proceed through to get support – relevant phone number and email details can be viewed quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing provider.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest sets of e-newsletters templates accessible: you will find over 700 accessible.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I do not love all of The layouts – some of them seem slightly dated. I would consider them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that with a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the option of coding your own also. Click Stats App
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although technically you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means you can power your newsletters from your site – this can be a large time-saver.
It is worth noting that You can’t use the normal Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something that works ok, but I believe there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more reliably across email customers – however merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be nice to find some of the templates freshened up a little, and the inclusion of some appealing web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products allow the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions regarding how you gathered the data you’re importing. If your listing is on the bigger side, you may also need to wait until it’s reviewed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a feature Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new advertising Automation feature that to a degree provides this functionality:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the program of tags to determine what should be sent to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Click Stats App
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand it is very easy To set up follow up mails based on time period – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a little more complicated compared to key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘goals’ or combine automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to make use of autoresponders in really advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet regarding the reactive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it will slow you down a little, especially if you’re sending a lot of campaigns every month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, tracking the performance of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a few distinct versions of your email (using either different content or subject headers), send them into a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and test four variations of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re going to want this functionality urgently you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. Along with Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional useful analytics / advice, such as
that the growth of lists over the years
an overview of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber degree
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
Together with the latter two goods you Seem to be able to acquire more of an summary of information in 1 place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp present most of their reporting data on a single dashboard (which you can then use to drill down to particulars ). Click Stats App
A nice feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in process.
You Can Opt to sign up your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; dual opt-in is if they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this regard – not all of competing solutions provide their customers with this selection.
Aweber Provides an adequate range of integrations with different options. There are more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others demand including a snippet of code into a website; others involve a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as seamlessly as Mailchimp (which seems to be the default option’standard’ email marketing choice for a great deal of programs ), but you should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Pretty straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To figure out how to reach the screen where you make the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar approach to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a dealership with a mailing list comprising a field known as’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in one go.
In an ideal world you would only be Able to choose the relevant segments and send the message to all those three classes. With Aweber though – this isn’t possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Strong email marketing tool.
It is not the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter might be especially important for some potential users, particularly those starting out in e-marketing with no truckload of specialized skills (you probably won’t have stuck, but if you do, you are able to talk to a real human being on a real telephone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made up your mind on if this is the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Click Stats App
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are poor and they can’t be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the cheapest product of its kind on the market, it is cheaper than many similar options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It has good export functionality, together with the choice to import a broad assortment of file types and also insert the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a fantastic range of third party applications and programs.
It comes with a very large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You’ll need to call Aweber to get a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Structure that potential users may like is that all attributes are available on all programs – unlike any competing products you do not need to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we will see below – isn’t always as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very little lists nonetheless – if you’ve got a little email database, several of the competing products are better value.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses outlined above, but they restrict the number of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you of course is to avail of its free trial. Click Stats App