Primary Capabilities Click Mail Marketing
Aweber provides you with all the Following key features:
the capacity to import / host an email database
a wide range of templates
some marketing automation functionality
responsive email layouts
RSS / blog to-email performance
telephone, email and live chat support
integrations with third party programs Click Mail Marketing
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – this contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer email and/or live chat support.
Additionally, there’s no hoops to Proceed through to get service – relevant phone number and email details may be viewed very easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Advertising, then this sort of easy access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the largest sets of e-newsletters templates accessible: there are over 700 accessible.
To provide a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The layouts – some of them look slightly dated. I’d consider them to be marginally better than the Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates available means that using a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the option of coding your own also. Click Mail Marketing
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this can be known as’Blog broadcasts’, though technically you can use this attribute with any material that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of these to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I think there’s definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates which you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are likely to seem more consistently and display more faithfully across email customers – but only using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template section, but it’d be nice to find some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Types:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you export your data, you are Given the option to add your subscribers to a particular pair of autoresponders, and label them. Not all competing goods permit the addition of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam reasons, you may Have to answer some questions about how you gathered the information you’re importing. If your listing is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email advertising tools).
In essence, Aweber’s importing performance is great – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – where you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically design a flowchart where mails are routed based on user actions: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new marketing Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp provide considerably more flexibility when it comes to which types of user behaviour can trigger mailouts.
For instance, in Getresponse, you can use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Click Mail Marketing
Autoresponders – a series of Follow up emails that are automatically triggered by either time or user activities – are an integral part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand It’s very Straightforward To install follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social websites’ email a week after is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user actions and buys is a little more complicated than with key competitors Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘targets’ or unite automation rules with tagging to create autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to need to look at other products, particularly Getresponse, which provides’advertising automation’ performance that pops up to a built-in CRM.
And talking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this time of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have however regarding the reactive designs is that to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a great deal of campaigns each month.
Split testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every and every sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a few different variations of your email (using either different content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll out the very best performing version mechanically to the remainder of your mailing list.
Divide testing USED to be good In Aweber: until quite recently, you could create and test four variants of an email (making Awber’s split testing operation better than many leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back during the next few months, but if you believe you are likely to want this functionality desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber have been good. In addition to Having the Ability to monitor key stats like open Pace, clickthroughs and bounces, you can also look in a lot of other useful analytics / information, such as
the Increase of lists over the years
an overview of sign up approaches
where individuals are opening your email (i.e., geographical place )
the history of an individual’s activity – you can view past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless , I would assert that Mailchimp and Getresponse both provide better reporting interfaces.
With the latter two goods you Seem to have the ability to acquire more of an summary of information in one place, especially when considering the performance of individual e-newsletters.
By contrast, With Aweber you have got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of information, whereas Getresponse and Mailchimp current all their reporting information onto one dashboard (which you can then use to drill down to particulars ). Click Mail Marketing
A Great feature of Aweber is the Flexibility it provides you about how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they need to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this choice.
Aweber Provides a decent selection of integrations with different options. You will find more than 400 integrations available which enable you to connect Aweber to various kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of them involve committed widgets; others demand including a snippet of code into a site; others demand a sync tool such as Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email marketing option for a lot of apps), but you shouldn’t have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) apps.
Segmenting data in Aweber is Pretty simple. You may produce sections not only depending on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and so on. It is all very flexible and easy to use.
It’s a bit tricky however To work out how to get to the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for a number of readers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar strategy to segment creation – although others (like Campaign Monitor and Mailchimp) supply a much more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer with a mailing list containing a field called’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you want to send a message about it to those three sections in 1 go.
In an Perfect world you’d only be Able to select the applicable segments and send the message to those 3 groups. With Aweber however – that isn’t possible. You’d need to send three individual messages or make a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You would like to exclude certain segments from the air; so finally it’s a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a much greater way.
Overall I would say Aweber is a Solid email marketing tool.
It’s not the best product of its own Kind available, but it is reasonably priced, simple to use and contains many of the key features you’d expect from an email marketing solution.
The primary Facets of the Item That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential customers, particularly those starting out in e-marketing without a truckload of technical skills (you probably won’t have stuck, but if you do, you are able to talk to an actual person being on an actual phone line about your problem).
In Addition, It’s not overly Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but in case you have not made up your mind on whether this is the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of utilizing it: Click Mail Marketing
Benefits of using Aweber
Split testing is currently disabled.
There are cheaper options on the market that offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude a number of sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its type on the market, it is cheaper than several similar options.
It enables you to select whether to subscribe people to your listing on a single or double click basis.
It’s good export functionality, together with the choice to import a broad assortment of file types and also add the email addresses you are importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party applications and programs.
It includes an extremely large assortment of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber to get a quote.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One aspect of Aweber’s pricing Structure that potential users may enjoy is that all of attributes are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in rival email advertising solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a small email database, several of these competing goods are greater value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly with iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 monthly with Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the very same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters that you can send to them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that permit unlimited broadcasts as these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the center of this e-marketing solution scale.
Of course, pricing is not exactly the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Click Mail Marketing