Main Capabilities Cheetahmail
Aweber provides you with all the Following key features:
the ability to import / server the email database
a vast range of templates
a few marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third party programs Cheetahmail
Aweber’s service is one of The stand-out features of the goods.
Phone assistance, email service and Live chat support is available – this compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide live or email chat service.
Furthermore, there’s no magic to Go through to contact support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Advertising, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its own Competitors, Aweber provide one of the largest sets of e-newsletters templates available: there are more than 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them seem slightly dated. I would believe them to be marginally better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the option of coding your own also. Cheetahmail
Like similar e-marketing products, Aweber can take your site’s RSS feed and turn it into e-newsletters which get sent out based on a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, though technically you can use this feature with any material that has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this can be a large time-saver.
It is worth noting however that You can’t use the normal Aweber template designs for RSS-to-email purposes – you have to choose from a set of templates which are made specifically for this function.
On the plus side, there are quite A few of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably be able to find something that works ok, but I think there’s definitely some massive space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be great to find a few of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you will Have to answer some questions about how you gathered the data you are importing. If your list is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically design a flowchart where mails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what needs to be routed to whom and when (see above).
But I Think this operation should go somewhat further actually – tools such as Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can activate mailouts.
By way of example, at Getresponse, you can use triggers such as purchase, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Cheetahmail
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand it is very Straightforward To install follow up emails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders according to user actions and buys is a little more complicated compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you are able to create ‘goals’ or combine automation principles with tagging to create autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in actually advanced ways, you’re likely going to need to look at other products, especially Getresponse, which supplies’marketing automation’ functionality that pops up to a built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have yet seeing the responsive designs is the way to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The absence of this operation isn’t a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also known as A/B testing) involves sending variants of your e-newsletters to a number of your mailing list, tracking the operation of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of different versions of your email (using either differing content or subject headers), send them into a sample of your data, and your e-marketing option will roll the best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to make and examine four variations of an email (making Awber’s split testing functionality better than most major rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales team that it’s coming back over the next few months, but if you think you are going to want this operation urgently you could be best off considering an alternate email marketing solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor key stats like open rate, clickthroughs and bounces, you can also look in a lot of additional useful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where people are opening your email (i.e., geographical place )
the background of an individual’s activity – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both offer better reporting ports.
With the latter two products you Appear to have the ability to get more of an overview of information in one place, particularly when looking at the operation of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get a general picture of analytics, whereas Getresponse and Mailchimp current most of their reporting data onto one dashboard (that you can then use to drill down to particulars ). Cheetahmail
A nice feature of Aweber is the Flexibility it provides you around how you want to deal with the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a user is dispersed instantly after finishing a form; double opt-in is when they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it’s fantastic to see Aweber being flexible in this regard – not all competing options provide their customers with this selection.
Aweber Offers an adequate range of integrations with different options. You will find over 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others demand adding a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other software quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a lot of apps), but you also shouldn’t have too much trouble getting Aweber to operate with a broad range of other SaaS (software as a service) apps.
Segmenting information in Aweber is Pretty straightforward. You may produce sections not only depending on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, products purchased and in the future. It’s all very flexible and simple to use.
It is a bit tricky however To figure out how to get to the screen where you make the segments – you essentially have to visit some’manage subscribers’ section, search for a number of readers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – although others (like Campaign Monitor and Mailchimp) provide a more findable’segments’ section.
Regrettably Aweber does not let You broadcast emails to multiple sections at the same time, however. This will cause problems for many users that have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of instance, say you’re a dealership with a mailing list containing a field called’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an Perfect world you would just be Able to select the applicable segments and send the message to those 3 classes. With Aweber though – that isn’t possible. You would need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the broadcast; so ultimately it’s a bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a far greater manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not exactly the best product of its own Kind available, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me in Aweber’s leadership are its ease-of-use and comprehensive support. The latter may be particularly important for some potential users, particularly those starting out in e-marketing without a truckload of specialized abilities (you probably won’t have stuck, but if you do, you are able to talk to a real person being on an actual phone line about your problem).
Additionally, it’s not too Expensive by comparison to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its comparatively fundamental automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you haven’t made your mind up on whether this is the e-marketing solution for you, here is a simple breakdown of the important advantages and disadvantages of using it: Cheetahmail
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there which offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is the case with some essential competing goods and according to Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the most expensive product of its type on the market, it’s more affordable than many comparable options.
It lets you choose whether to subscribe people to your list on a single or double click basis.
It’s good export functionality, with the option to import a wide assortment of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic range of third party applications and apps.
It comes with a very large range of templates – over its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are all responsive.
Reporting attributes are powerful.
Segmenting information is relatively easy and you may use both field contents and consumer activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You will need to call Aweber for a quote.
A 14% reduction is available In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Structure that potential users might enjoy is that all of attributes are available on all plans – unlike any competing products you don’t have to be on more expensive plans to unlock specific functionality.
That said, The performance on Aweber – as we will see below – isn’t always as extensive as you may find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
considerably more costly than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the aforementioned Comparisons do not really apply to very little lists however – if you’ve got a small email database, several of the competing products are better value.
By Way of Example, hosting a listing Comprising 1000 records will cost you $29 using Aweber, and…
$12 per month with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month using Campaign Monitor *
$79 per month with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters that you can send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these programs are comparable in terms of ship volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber cheaper, sometimes more expensive. But generally I’d say Aweber is priced about in the center of this e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best strategies to decide whether Aweber is for you naturally would be to avail of its free trial. Cheetahmail