Description of Getresponse Cheapest Email Marketing Newsletter Software
Getresponse is primarily an email marketing program Which Allows you to: Cheapest Email Marketing Newsletter Software
Import and host a mailing list and capture data on it
create newsletters that can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive on the market.
Not only does it provide all of the key stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the company offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone service has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer these two stations – if telephone support is a deal-breaker for you then you may want to consider Aweber, which still supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have never needed to use it quite often (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been outstanding, and I haven’t had to wait too much time to chat with a broker; the email support .
Some of the comments I’ve got from our readers does suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these types of businesses, I expect it often boils down to that you get on the day. Cheapest Email Marketing Newsletter Software
Getresponse provides some very comprehensive analytics and reporting options. You get all the Fundamentals of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who didn’t engage with an e-newsletter that you shipped and set them in a section of subscribers which you may then email again with another variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers take action in your emails, and period your future mailouts according to this information
’email ROI’: by adding some monitoring code to your post-sales page on your site, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail advertising.
Per-user information – you can click on one of your readers and see where they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting performance (especially around sales tracking) but Getresponse’s reporting application is definitely one of most featured on the market (it surely trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a little.
Regrettably, the templates supplied out of the box seem a bit dated; they aren’t as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can change fonts, layouts and imagery easily enough with all the controls provided; and naturally there is nothing to prevent you designing your own HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point to get a template and edit it until you are delighted with the plan.
If you are really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be created in this region. Cheapest Email Marketing Newsletter Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you — you can set them up so that instantly after somebody signals up to a mailing list, they receive a welcome message in your company; a week later they could get a discount deal for a number of your goods or services; 3 weeks later they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact tastes
finished transactions / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to make an individual travel that can be customised to the nth level.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more innovative marketing automation features are only available to the more expensive plans – the’Guru’ program and upward. Cheapest Email Marketing Newsletter Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they point users to appealing’squeeze pages’ comprising clear information and a clean, well-designed data capture type.
Getresponse provides something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it is yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you are serious about landing pages – plus they’re certainly a helpful feature – then it is definitely worth looking at among the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, however very frustratingly, although the add-on allows you to display an infinite amount of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse would like you to do!) .
Getresponse was ahead of its rivals for quite some time with its responsive email design performance, which automatically adjusts your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than many similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button to get a quick snapshot of your email looks like on a smartphone (see picture right).
Not just that but you can’flip’ the smartphone preview around, so you can preview what your own email looks like when the screen is used in either portrait or landscape style. Cheapest Email Marketing Newsletter Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing tool in order to perform mailouts (or the necessity to export data from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM feature in their plans I was intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this particular front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the addition of a new contact into a pipeline phase.
An example of how to use this functionality would be as follows:
You can add a contact to a specific stage on a revenue pipeline depending on the page of your site they finished a form ;
you can then send a automated email tailored to this pipeline period a couple of days later;
and based on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them onto another stage of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and I can not think of any similar email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at committed — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it is not all good news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There’s now no way of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or clients.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new feature and the stuff it can do on the automation aspect is remarkable. I’m hopeful that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also compared to established webinar solutions. By way of instance, one of the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to sponsor a webinar with up to 100 participants; the’Max’ plan’s cap is 500.
You might even buy webinars performance as a add on to a cheaper plan: $40 per month buys you a 100 attendees limit, $99 a month buys you a 500 attendees limit. It’s not clear what your choices are if you need to host bigger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees don’t need to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, particularly when you believe you could connect it in with a built in CRM tool (more on that in a minute ). Cheapest Email Marketing Newsletter Software
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is obviously a very important thing to look at when choosing an email marketing instrument.
Not all email marketing providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own website:
At GetResponse we’re often asked about the quality of our deliverability speed. Because deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For our customers jointly, nevertheless, we are proud to say our overall deliverability rate currently stands at 99%.
Obviously you’re going to need to choose the company’s word for this, but assuming it’s true, it is a good rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on rival products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability speed, it is a good idea to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability difficulties using the less costly plans, competing products do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse being more generous here.
There are two methods you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the person registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion rate and so the number of readers on your list. A double opt-in procedure is best for verifying the people subscribing to your list are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. ) are calculated according to a list containing just email addresses).
Now, the good news is that Getresponse permits you to take advantage of either opt-in approach – this isn’t true with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controllers are provided by Getresponse to switch forms on or off on particular devices or pages of your website. At the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse into a growth-hacking instrument named Sumo (that enables me to change pop-ups off for mobile users, in addition to display forms precisely as I’d love to and on the pages I want). Cheapest Email Marketing Newsletter Software
Overall, Getresponse is really simple to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, set up autoresponders and check numbers and the interface is really clean and intuitive.
In terms of how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain performance a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to create blocks of articles and transfer them around an e-newsletter, in practice it is quite clunky to use and may lead to accidental deletion of content, or positioning of it at the wrong portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does result in a useful instrument – it is only that the implementation of it might be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is completely functional and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of subscribers it is possible to send to 1000. It would be useful if that could be raised a little, as it would help prospective users try the tool out in more’real world’ situations.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to pick from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on prerequisites (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Cheapest Email Marketing Newsletter Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
Landing pages – you can simply avail of landing pages which enable split testing and boundless views if you’re on a’Guru’ program or greater
Webinars – this functionality isn’t accessible whatsoever on the’Email’ plan and the amount of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a reasonably high number of email addresses on your own database.
By way of example, if you have a mailing list comprising between 9,000 and 10,000 records that you want to send an infinite number of mails per month to, then you might find that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send a month too. If you’re delighted to set a limit on the number of emails sent via Campaign Monitor (from the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed another products mentioned above).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it may occasionally be a slightly cheaper alternative than Getresponse.
At the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a few records (but these do not offer the full range of features that you get on a paid plan).
As mentioned earlier, if you are ready to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Cheapest Email Marketing Newsletter Software
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It’s also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to think of any competing product that offers this’all round’ proposition, and it is what proceeds to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made however, especially where the email designer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A lot of improvements can be made to the data capture types also, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are improvements which could be made into the support offering.
Overall though I rate Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering just as much, or even more functionality as them.
The discounts you get when paying for a couple of years of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key competitors.
Its webinar functionality is a USP – something which is not provided by any similar products.
Its reporting and comprehensive split testing features are strong.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It comes with a helpful landing page founder – but bear in mind you need to be on a more expensive plan to get the fully operational version of this.
You can test out all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the fiddly side.
The data capture forms provided aren’t responsive and you can not control when and where they’re displayed on your website.
CRM performance has to be improved considerably before it could be considered a replacement for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing products.
The pricing structure is a bit confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t allow you to perform A/B tests, meaning that in order to gain this functionality you are forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Cheapest Email Marketing Newsletter Software