Description of Getresponse Cheap Email Marketing
Getresponse is primarily an email Advertising app Which Allows you to: Cheap Email Marketing
Import and host a mailing list and also catch data onto it
create newsletters that could be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse statistics related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point where it is getting more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all of the crucial stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the crucial features to find out.
Up until very recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone support alongside live chat support, email service and assorted online tutorials / resources.
Regrettably, the telephone support has now been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer you these two channels – if telephone support is a deal-breaker for you you may wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the caliber of Getresponse support, I have not had to use it quite frequently (a good thing) but when I have I’ve discovered it for a bit of a mixed bag (less of a good thing). Some of the live chat service I’ve received has been excellent, and I haven’t had to wait too long to chat with an agent; the email service less so.
Some of the comments I have from our readers will indicate that there do need to be improvements made concerning the caliber of service Getresponse offer. Much like a lot of these kinds of businesses, I expect it often boils down to that you get on the day. Cheap Email Marketing
Getresponse provides some very comprehensive analytics and reporting choices. You get all the Fundamentals of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t engage with an e-newsletter you sent and set them in a segment of readers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when a lot of your subscribers do it on your emails, and period your prospective mailouts according to this info
’email ROI’: by adding some tracking code to your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but in regards to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box seem somewhat dated; they aren’t as attractive as those provided by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you designing your HTML email template and importing the code for it.
Additionally, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand categories, so it is generally pretty simple to locate a good starting point for a template and then edit it before you are happy with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of the 700+ accessible for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be made in this region. Cheap Email Marketing
Autoresponders are e-newsletters which are delivered to your subscribers at intervals determined by you personally — you can set them up so that immediately after somebody signals up to a mailing list, they receive a welcome message in your company; a week after they could get a discount offer for a number of your goods or services; 3 months later they could obtain an invitation to follow you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and also action-based messages may be triggered by user actions or advice, such as:
subscriptions to certain lists
changes connected tastes
completed trades / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This kind of functionality goes way beyond what’s traditionally been available from autoresponders, and lets you create an individual journey that can be customised to the nth level.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ plan and upward. Cheap Email Marketing
Landing page Builder
Online advertising campaigns that use landing pages will usually create far more leads in the event, instead of simply directing people to some (cluttered!) Site, they tip users to appealing’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse provides something very useful in this respect that the majority of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require that you use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that can only be displayed 1,000 times per month.
Also, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your users different variations of your landing page, computes conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – plus they are unquestionably a useful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You may buy the Landing Pages attribute as an add-on to get an extra $15 a month, however very frustratingly, although the add-on permits you to show an unlimited amount of landing pages to prospective subscribers, it doesn’t include A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for one of the pricier programs (which I guess is what Getresponse would like one to do) .
Getresponse was before its rivals for quite a while using its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Cheap Email Marketing
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing instrument in order to perform mailouts (or the need to export data from the email marketing tool in your CRM to add prospects to it).
When I watched Getresponse recently introducing a new CRM feature into their plans I had been intrigued – this could possibly do away with all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it in order to perform quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their game a bit on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact to a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline based on the page of your website that they finished a form on;
you could then send them a automated email tailored to that pipeline stage a few days later;
and dependent on the action they took in regards to that email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally need to look at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front — there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or client; doing this keeps a record of this communication in the contact’s history. There’s now no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, if you click a contact within a bargain pipeline, you can’t see their contact activity — i.e., the actions they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To see this, you need to go out of the CRM section of Getresponse, hunt for your own contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: Unlike dedicated CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You need to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists for the contact you just added. From a usability point of view this is very clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it could do on the automation side is remarkable. I’m hopeful that this feature gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually used as a lead-generation tactic, the notion of having your email database along with your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also by comparison to based webinar solutions. By way of example, among the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Pro’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars performance as a add on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your options are if you will need to host larger scale distributions compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, particularly when you believe you could link it in with a built-in CRM tool (more about this in a moment). Cheap Email Marketing
The email deliverability rate – the proportion of e-newsletters delivered that successfully hit inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we’re often asked about the quality of the deliverability rate. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For all our customers jointly, however, we are pleased to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s term for this, but supposing it’s accurate, it is a good speed and inspires confidence that the vast majority of emails you send using Getresponse will reach their intended recipients.
What’s more, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something that I have not struck on rival products’ metrics. A thumbs up for it.
I do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I’ve not struck any deliverability problems utilizing the cheaper plans, competing goods don’t force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use one opt-in process, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a list are using real email addresses and contributes to cleaner information and more precise stats (because open rates etc. ) are calculated according to a list comprising just real email addresses).
Now, the good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing goods. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty good — but to tell the truth, I think there is a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to match the device they’re being viewed on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I link my Getresponse to a growth-hacking tool called Sumo (this allows me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the pages I need ). Cheap Email Marketing
On the whole, Getresponse is really straightforward to use. It’s certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really clean and intuitive.
In terms of how it stacks up against its competitors in this regard, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality just a little bit tricky at times).
1 place I feel that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a helpful tool – it’s just that the execution of it could be rather better.
Also, as described above, the CRM instrument might be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day free trial which Getresponse provides is fully functional and the free trial isn’t contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a product I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of subscribers you can send to 1000. It would be useful if this could be increased a bit, as it might help prospective users try out the tool in more’real world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, using accurate pricing based on requirements (if you’re interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — those are much more generous than many competing platforms. Cheap Email Marketing
Distinctions of Each Plan
All the Getresponse plans cover the important fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the main ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of landing pages which enable split testing and boundless views if you are on a’Pro’ program or higher
Webinars – this functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Pro’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, especially in case you’ve got a fairly large number of email addresses on your own database.
By way of example, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of emails per month to, then you might discover that hosting it using Getresponse prices $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the amount of email addresses in your database however on the number of emails you send a month also. If you are delighted to set a limit on the number of emails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably higher than Getresponse’s.
The only well-known service I could think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database will be exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a small number of documents (but these don’t supply the entire range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Cheap Email Marketing
Getresponse represents among the more cost-effective ways to host and speak using an email database.
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to think of any competing product that delivers this’all around’ proposition, and it’s what continues to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms also, particularly for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Listed below are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some situations, substantially so) whilst supplying as much, or even more performance as them.
The discounts you get when paying for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in costs from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing figures on its own site and supplying deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and permits you to preview smartphone variations of your e-newsletters really easily.
It includes a helpful landing page creator – but keep in mind that you have to be on a more expensive plan to get the fully functional version of this.
You are able to test out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your website.
CRM functionality has to be improved considerably before it could be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing structure is a bit perplexing, with users having to cover something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages into 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that in order to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Cheap Email Marketing