Main Features Capture Page And Autoresponder System
Aweber provides you with all the Following key features:
the capacity to import / server an email database
a wide assortment of templates
a few marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat support
integrations with third-party apps Capture Page And Autoresponder System
Aweber’s service is one of The stand-out features of the goods.
Phone support, email support and Live chat support is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact service – related phone number and email details may be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the Business won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this type of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In terms of The availability of support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t love all of The layouts – some of them seem slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates available means that using just a bit of tweaking you should be able to find a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Capture Page And Autoresponder System
Like comparable e-marketing products, Aweber may take your website’s RSS feed and turn it into e-newsletters that get sent out according to a schedule that you define. Back in Aweber, this can be called’Blog broadcasts’, although you can take advantage of this attribute with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters containing their newest posts (or, indeed, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this is a big time-saver.
It’s worth noting however that You can not use the standard Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates which are made specifically for this purpose.
On the plus side, there are quite A few of them to choose from – over most other e-marketing solutions I’ve tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there is definitely some massive room for improvement here.
One thing that you can’t use in Aweber templates that you can in some other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your mails are very likely to appear more consistently and display more faithfully across email clients – but only using web safe fonts may make templates seem a tiny bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it’d be nice to find some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you export your information, you’re Given the option to add your subscribers to a certain pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you may Need to answer a few questions about how you collected the information you are importing. If your list is on the bigger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on consumer activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature which to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — and the application of tags to determine what should be routed to whom and when (see previously ).
However, I Think this functionality should go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which types of user behaviour can activate mailouts.
By way of instance, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Capture Page And Autoresponder System
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side It’s very Straightforward To set up follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days later and a’follow us on social media’ email a week after is extremely straightforward. This is a typical use of autoresponders and it’s a cinch with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation rules with tagging to make autoresponders behave in very funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to need to appear at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of smartphones and tablets, this can be a good feature.
1 minor Gripe I have yet regarding the responsive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on telephone’ button or comparable. The lack of this functionality is not a dealbreaker by any means, but it does slow you down a bit, especially if you are sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every and every sending the’best’ version to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few distinct variations of your email (using either differing content or theme headers), send them to a sample of your information, along with your e-marketing option will roll out the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be good In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing operation better than most major rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I have been assured by their own sales team that it’s coming back over the upcoming few months, but if you think you’re likely to need this operation desperately you could be best off considering an alternate email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look in a lot of additional Helpful analytics / information, such as
the growth of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Seem to be able to get more of an overview of information in 1 place, particularly when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current all their reporting data on a single dashboard (that you can then use to drill down to specifics). Capture Page And Autoresponder System
A nice feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in procedure.
You Can Opt to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after completing a form; dual opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s good to see Aweber being flexible in this respect – not all of competing options provide their customers with this selection.
Aweber Offers an adequate range of integrations with different options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or Hotmail; CRM tools like Salesforce; landing pages like Instapage and so on.
A number of these involve dedicated widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It is rare that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default’standard’ email advertising option for a lot of programs ), but you also should not have too much difficulty getting Aweber to operate with a broad selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action also – mails opened, web pages visited, links clicked, products bought and in the future. It’s all very flexible and easy to use.
It’s a little bit tricky however To work out how to reach the screen where you make the segments – you essentially have to visit a’handle subscribers’ section, search for some readers and then save the search for a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to segment creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast mails to multiple segments at the same time, however. This may cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a dealership having a mailing list containing a field known as’car model.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly pertinent to Polo, Golf and Passat owners, and you wish to send a message about it to those three sections in one go.
In an Perfect world you would just be Able to choose the relevant segments and send the message to those three classes. With Aweber though – that isn’t possible. You’d need to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so ultimately it is a little bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The main aspects of the Item That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter may be particularly important for some potential customers, particularly those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you are able to speak with an actual person being on an actual phone line about your problem).
In Addition, It’s not overly Expensive compared to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is actually the e-marketing solution for you, here is a brief breakdown of the important advantages and disadvantages of using it: Capture Page And Autoresponder System
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude a number of sections simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for customer support, ought to be high.
It is reasonably priced – although not the cheapest product of its type out there, it is cheaper than several comparable options.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It has good import performance, together with the option to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and apps.
It comes with a very large range of templates – more than its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting features are strong.
Segmenting information is relatively easy and you may use both field contents and consumer action (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
You will find 5 Aweber plans on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber to get a quote.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
One Part of Aweber’s pricing Construction that potential users might like is that all of attributes are available on all programs – unlike any competing goods you don’t have to be on more expensive plans to unlock specific performance.
That said, The performance available on Aweber – as we will see below – is not necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much cheaper than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
considerably more expensive than Mad Mimi (note: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the aforementioned Comparisons don’t actually apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing products are greater worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a bigger list comprising 10,000 documents, it is going to cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 per month with Mailchimp
$65 per month having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor plans available which allow you to host the very same amounts of email addresses as outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these programs are similar in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, occasionally more expensive. But normally I’d say Aweber is priced roughly in the middle of this e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you should base your choice on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best ways to choose whether Aweber is to you naturally is to avail of its free trial. Capture Page And Autoresponder System