Primary Features Capture Page And Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / host the email database
a vast range of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat support
integrations with third party programs Capture Page And Autoresponder
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email support and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat service.
Furthermore, there’s no hoops to Go through to get service – relevant phone number and email details can be seen quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 that the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy access to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber supply one of the largest sets of e-newsletters templates available: there are more than 700 available.
To Supply a bit of circumstance, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a bit of tweaking you should be able to obtain a suitable one for the e-newsletters. There is, of course, always the option of communicating your own too. Capture Page And Autoresponder
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters that get sent out based on your schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although technically you can take advantage of this attribute with any content that has an RSS feed.
This functionality is Particularly handy for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from your site – this is a large time-saver.
It’s worth noting that You can not use the standard Aweber template designs for RSS-to-email functions – you have to pick from a set of templates which are made specifically for this purpose.
On the other hand, there are quite Some of these to pick from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something that works ok, but I believe there’s definitely some large space for improvement here.
One thing that you can not use in Aweber templates that you can in certain other rival platforms (such as Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for instance, your mails are very likely to appear more consistently and display more reliably across email clients – however merely using web safe fonts may make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it’d be nice to see a few of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a pretty straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you’re Given the option to add your readers to a certain set of autoresponders, and tag them. Not all competing products allow the inclusion of imported data directly into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you can also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – where you go beyond traditional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are routed based on user activities: email opens, link clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature that to a level provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see above).
However, I Think this operation should go a bit further really – tools like Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of instance, at Getresponse, you may use triggers like buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a bit of catch up with its competitors here. Capture Page And Autoresponder
Autoresponders – a series of Follow up emails that are automatically triggered by time or user actions – are an integral part of a e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder performance to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand It’s very easy To install follow up mails based on time interval – for example, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social websites’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a bit more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can make ‘targets’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in really advanced ways, you’re likely going to should look at other goods, particularly Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have yet seeing the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of the operation is not a dealbreaker by any means, but it does slow you down a little, especially if you’re sending a lot of campaigns every month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ variant to the remainder of your list.
Most e-marketing tools manage This automatically for you: you produce a couple of different versions of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until quite recently, you could make and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a notable exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the next few months, but if you believe you’re likely to need this functionality desperately you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats such as open rate, clickthroughs and bounces, you can also look in a lot of other Helpful analytics / information, including
that the growth of lists over the years
an Summary of sign up approaches
where individuals are opening your own email (i.e., geographical location)
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Seem to have the ability to get more of an summary of information in 1 spot, particularly when looking at the performance of individual e-newsletters.
By comparison, With Aweber you have got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp present all their reporting data on one dashboard (that you can then use to drill down to particulars ). Capture Page And Autoresponder
A Great feature of Aweber is the Flexibility it gives you around how you need to handle the opt-in procedure.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a user is subscribed immediately after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it is good to see Aweber being flexible in this respect – not all competing solutions provide their clients with this selection.
Aweber Provides an adequate range of integrations with different solutions. You will find more than 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of them involve committed widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug to other software quite as easily as Mailchimp (which appears to be the default’standard’ email advertising choice for a lot of programs ), but you shouldn’t have too much trouble getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on consumer action also – emails opened, web pages visited, links clicked, goods bought and so on. It’s all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to visit some’manage subscribers’ section, search for a number of readers and then save the search as a section.
To be honest, some options (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Unfortunately Aweber doesn’t let You broadcast mails to multiple segments at the same time, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
For example, say you’re a dealership with a mailing list comprising a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically relevant to Polo, Golf and Passat owners, and you wish to send a message about it to those three segments in one go.
In an ideal world you would only be Able to choose the relevant segments and deliver the message to those 3 groups. With Aweber however – this is not possible. You’d need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the air; so finally it’s a bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I’d say Aweber is a Solid email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing solution.
The main Facets of the product That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, particularly those starting out in e-marketing with no truckload of specialized abilities (you likely won’t get stuck, but if you do, you can speak with a real human being on a real telephone line about your problem).
In Addition, It’s not too Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you have found this Aweber review Helpful so much, but if you have not made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the key advantages and disadvantages of utilizing it: Capture Page And Autoresponder
Disadvantages of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer much more features in the marketing automation department – Getresponse being a prime example.
A number of the templates look somewhat dated.
The RSS to email templates are bad and they can not be edited using Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the most expensive product of its type out there, it is more affordable than several comparable solutions.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good import performance, together with the option to import a broad range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly using a fantastic range of third party applications and programs.
It comes with an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting information is relatively simple and you may use both area contents and consumer action (email opens, links clicked etc.) to make your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber to get a quote.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. There are also some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Structure that potential users may like is that all of attributes are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
That said, The performance available on Aweber – as we will see below – isn’t always as extensive as you might find in rival email advertising solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
much cheaper than iContact
roughly the exact same cost as Mailchimp
marginally more expensive than Getresponse
much more costly than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic however).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you have a little email database, several of the competing goods are better worth.
By Way of Example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly with Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month having Getresponse
$42 monthly using Mad Mimi
* A brief note about Campaign Monitor: you will find a few cheaper Campaign Monitor plans available which allow you to host the same amounts of email addresses as outlined above, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I have referenced the prices for Campaign Monitor plans that allow unlimited broadcasts since these programs are comparable in terms of send volumes allowed to the Aweber ones.
That is just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t the Only variable you need to base your decision on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you naturally would be to avail of its free trial. Capture Page And Autoresponder