Description of Getresponse Cancel Getresponse Account
Getresponse is primarily an email marketing app that allows you to: Cancel Getresponse Account
Import and host a mailing list and capture data on it
create newsletters which could be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it also supplies training hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does this provide all of the key stuff you would expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone service together with live chat support, email service and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if phone service is a deal-breaker for you you might want to contemplate Aweber, which still provides it (you can read our Aweber review ).
In terms of the caliber of Getresponse support, I have not had to use it very often (a fantastic thing) but once I’ve I have found it to be a small mixed bag (less of a good thing). A number of the live chat support I have received has been outstanding, and I have not needed to wait too long to talk to an agent; the email service .
Some of the comments I’ve got from our readers does suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these kinds of businesses, I anticipate it boils down to who you get on the day. Cancel Getresponse Account
Getresponse provides some very comprehensive reporting and analytics choices. You get all the Fundamentals of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to spot people who did not participate with an e-newsletter that you sent and put them in a segment of readers that you may then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your mails, and time your future mailouts according to this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, it is possible to discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in email advertising.
Per-user info – you could click on one of your subscribers and see where they signed up from, where they are located and which emails they have opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales monitoring ) however Getresponse’s reporting tool is definitely one of most fully featured out there (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, when it comes to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box seem a bit dated; they are not as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Furthermore, you will find a lot of templates to choose from — over 500 — and they are introduced in easy-to-understand classes, so it’s generally pretty simple to locate a good starting point to get a template and edit it before you’re happy with the design.
If you are really not pleased with the templates provided by Getresponse, there’s also the choice of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements that could be made in this area. Cancel Getresponse Account
Autoresponders are e-newsletters which are sent to your readers at intervals determined by you — you can put them up so that instantly after somebody signals up to your mailing list, they get a welcome message in the business; a week later they can get a discount deal for a number of your goods or services; three months after they could obtain an encouragement to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices comprise cycles like the example above, and action-based messages can be triggered by user actions or information, such as:
subscriptions to certain lists
changes in contact tastes
completed trades / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a certain link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and lets you create an individual journey which may be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier plans – the’Guru’ program and upward. Cancel Getresponse Account
Landing page Builder
Online advertising campaigns which make use of landing pages will usually generate far more leads if, rather than simply directing people to some (cluttered!) Site, they tip users to attractive’squeeze pages’ comprising clear information and a tidy, well-designed data capture type.
Getresponse provides something quite useful in this regard that most of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (where the machine indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are certainly a useful feature – then it’s definitely worth looking at one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however quite frustratingly, although the add-on permits you to show an infinite amount of landing pages to prospective subscribers, it does not include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the more expensive plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its competitors for quite some time with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it onto a mobile device, the layout and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a responsive preview of your e-newsletter – you just hit on a’cellphone preview’ button to get an instant snapshot of your email looks like on a smartphone (see picture right).
Not only that but you can’reverse’ the smartphone preview around, so you may preview what your email looks like when the screen is used in either portrait or landscape mode. Cancel Getresponse Account
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export information to CSV and straight back into your email marketing tool in order to perform mailouts (or the need to export info from your email marketing tool in your CRM to add prospects to it).
So when I saw Getresponse recently introducing a brand new CRM feature in their plans I had been intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform quite basic jobs: you could create sales pipelines, add contacts to these and monitor activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how you could use this operation would be as follows:
You can add a contact to a specific stage on a revenue pipeline based on the page of your site they finished a form ;
you can then send a automated email tailored to that pipeline period a couple of days afterwards;
and based on the actions they took with regard to that email (clicking on a certain link etc) you can automatically move them onto another stage of the pipeline and automatically invite them into a webinar.
It’s very clever stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or client; doing so keeps a record of this communication from the contact’s history. There is currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have sent to your prospects are not displayed. To see this, you need to go from the CRM section of Getresponse, hunt for your own contact in the contacts section and then click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your lead or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it is a new attribute and the things it can perform on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database along with your webinar tool under precisely the exact same roof is very appealing.
The pricing is also very competitive also by comparison to based webinar solutions. By way of instance, one of the leading webinar services, Gotowebinar, fees $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key competitors, especially when you believe that you can connect it in with a built-in CRM tool (more about this in a moment). Cancel Getresponse Account
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their own site:
At GetResponse we’re often asked about the quality of our deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, nevertheless, we’re proud to say our general deliverability rate currently stands at 99%.
Clearly you are going to have to take the company’s term for this, but supposing it is accurate, it’s a good rate and inspires confidence that the vast majority of emails you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – this is something I have not encountered on rival goods’ metrics. A thumbs up for it.
I really do need to pull Getresponse up on one thing relating to deliverability nevertheless: to ensure a high deliverability rate, it’s a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I have not struck any deliverability difficulties using the less costly plans, competing goods don’t make you invest in a more expensive strategy to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you use use a single opt-in process, the person registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of readers on your list. A double opt-in process is best for verifying that the folks subscribing to your list are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. are calculated according to a list comprising just email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that all this sounds pretty fine — but to tell the truth, I think there’s a lot of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controllers are offered by Getresponse to change forms on or off on particular devices or individual pages of your website. In the light of Google’s new strategy to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I link my Getresponse to a growth-hacking instrument called Sumo (this enables me to change pop-ups off for mobile users, in addition to display forms exactly as I’d love to and onto the webpages I want). Cancel Getresponse Account
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to do all the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I’d argue that Campaign Monitor is a tiny bit more user friendly, and Mailchimp includes a slicker user interface (though one which makes locating certain performance just a little bit tricky at times).
1 place I think that could be significantly better in the user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to make blocks of content and transfer them around an e-newsletter, in practice it is fairly user friendly to use and can cause accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does make for a helpful instrument – it is only that the implementation of it might be somewhat better.
Additionally, as described above, the CRM instrument might be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I do not use” scenario.
The only down side to the free trial is that it limits the amount of subscribers you can send to to 1000. It would be useful if that could be raised a bit, as it might help prospective users try out the tool in more’real-world’ situations.
There are 3 chief sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional kinds of strategy to choose from (all based on list size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users that our lists transcend 100,000 email addresses: that begins at $1199, using exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than many competing platforms. Cancel Getresponse Account
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key features include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
Landing pages – you can only avail of all landing pages that allow split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – that functionality isn’t available whatsoever on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re pleased to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses onto your own database.
For instance, if you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of emails per month to, then you’ll find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure is dependent not just the amount of email addresses on your database however on the number of emails you send a month also. If you are happy to set a limit on the number of mails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if much less functional offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users that have a few documents (but these do not supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of significant discounts that the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about features? Cancel Getresponse Account
Getresponse represents one of the more cost-effective tactics to host and communicate with an email database.
It is also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to think of any rival product that delivers this’all round’ proposal, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do need to be made nonetheless, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A lot of improvements can be made into the data capture forms also, particularly for users wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I rate Getresponse very tremendously – you get substantial bang for your dollar with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in some situations, significantly so) whilst supplying just as much, if not more functionality as them.
The discounts you get when paying for one or two decades of support are very generous – you’ll be hard pushed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its own reporting and comprehensive split testing features are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its site and supplying deliverability statistics for individual e-newsletters that you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It comes with a useful landing page creator – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of the.
You can try out all its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can’t control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be thought of as a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which may make the templates seem marginally less slick than those supplied by competing products.
The pricing arrangement is a bit perplexing, with customers having to cover something of a superior to get the landing page creator tool.
The free trial restricts the number of readers you can send messages to to 1000.
The landing page addition does not allow you to execute A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone support is provided. Cancel Getresponse Account