Description of Getresponse Canadian Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Canadian Email Marketing Software
Import and host a mailing list and also catch data onto it
generate newsletters which could be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly among the most comprehensive out there.
Not only does this provide all of the crucial stuff you would expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone service together with live chat support, email service and various online tutorials / tools.
Sadly, the telephone support has been discontinued. Instead you’ll have to use live chat (24/7) or email support. To be fair, many similar e-marketing platform suppliers only offer these two channels – if phone support is a deal-breaker for you you may want to consider Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse service, I have not had to use it quite frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a good thing). Some of those live chat support I’ve received has been excellent, and I have not needed to wait too long to talk to a broker; the email support less so.
Some of the feedback I’ve got from our readers will suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a lot of these kinds of businesses, I anticipate it boils down to who you get on the day. Canadian Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open rate, click-through, unsubscribe rates and so on – but in addition to that you will find some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t participate with an e-newsletter that you shipped and put them in a section of subscribers which you can then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and time your prospective mailouts according to this info
’email ROI’: by adding some monitoring code into your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user information – you could click on one of your readers and see in which they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some comparable reporting functionality (particularly around sales monitoring ) but Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a little.
Unfortunately, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough using the controls provided; and of course there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point to get a template and then edit it before you are happy with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the range of RSS-to-email software options aren’t very extensive (only 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be created in this area. Canadian Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals depending on you personally — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message from the company; a week after they could get a discount deal for some of your goods or services; three weeks after they could receive an invitation to follow you on social media. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it offers one of the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices comprise cycles such as the illustration above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a new version of the new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that instructs Getresponse what to do when a user opens a specific offer, clicks on a certain link etc..
This type of performance goes far beyond what has traditionally been available from autoresponders, and lets you create an individual journey which may be customised to the nth level.
To get a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It’s important to note, however, that these more advanced marketing automation features are only available on the pricier programs – the’Pro’ program and up. Canadian Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will usually create far more leads in the event, instead of simply directing people to a (cluttered!) Site, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something very beneficial in this respect that most of its competitors don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which could only be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing performance on the least expensive Getresponse program (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a helpful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, however quite frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it doesn’t include A/B testing.
Accordingly, if I was considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I guess is what Getresponse would like you to do!) .
Getresponse was before its competitors for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit a’mobile preview’ button to get a quick snapshot of your email resembles on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so that you may preview what your own email looks like when the screen is used in either portrait or landscape mode. Canadian Email Marketing Software
Customer Relationship Management
One of the most frustrating facets of using many famous CRM tools is that the need to export information to CSV and back into your email marketing instrument in order to perform mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially eliminate all that info exporting and exporting, and keep everything neatly in one place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to perform quite basic jobs: you can create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their game somewhat on this front. The CRM is now integrated with all Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality would be as follows:
You can add a contact to a particular point on a sales pipeline based on the page of your website that they finished a form ;
you can then send them a automated email tailored to this pipeline stage a few days afterwards;
and based on the action they took with regard to that email (clicking on a certain link ) you can automatically move them on another phase of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of functionality you normally must appear at dedicated — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of the communication from the contact’s history. There is currently no method of doing so together with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And strangely, when you click on a contact in a bargain pipeline, you can’t see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve delivered to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and then click in their details. But guess what? Doing so does not exhibit their deal history.
Task management is non-existent too: Unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts to a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a bargain and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a deal directly to a pipeline and then enter the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the things it can perform on the automation aspect is remarkable. I’m hopeful that this feature gets developed over time because done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of getting your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very competitive too compared to based webinar solutions. By way of example, one of the leading webinar providers, Gotowebinar, charges $199 a month to sponsor webinars with up to 500 attendees; you can actually do the same (and a whole lot more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can also buy webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t have to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant edge over its key rivals, especially when you consider that you can connect it in using a built-in CRM tool (more about this in a minute ). Canadian Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is always a very important point to check at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their own website:
At GetResponse we are frequently asked about the quality of the deliverability speed. Because deliverability depends on many things, including the content of your messages, the deliverability rate may vary for every mailing. For our customers jointly, however, we’re proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to have to take the organization’s term for this, but assuming it is accurate, it’s a good speed and inspires confidence that the huge majority of emails you send using Getresponse will reach their receivers.
Furthermore, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I haven’t struck on competing products’ metrics. A thumbs up for it.
I do need to pull Getresponse on something concerning deliverability nevertheless: to ensure a high deliverability rate, it is a good idea to use a system called DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability problems utilizing the cheaper plans, competing products do not force you to invest in a more expensive strategy to avail of this feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you use use a single opt-in process, the individual registering to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your list. A dual opt-in process is better for verifying that the folks subscribing to a record are using actual email addresses and leads to cleaner information and more accurate stats (because open rates etc. ) are calculated based on a list containing only real email addresses).
Now, the fantastic news is that Getresponse allows you to make use of either opt-in approach – this is not true with all competing products. Thus a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that all this sounds quite good — but to tell the truth, I think there is a lot of room for improvement with regard to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to switch forms off or on on particular devices or individual pages of your website. At the light of Google’s new strategy to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this really is a bit of a concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d love to and on the webpages I want). Canadian Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
With regards to how it stacks up against its competitors in this respect, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (though one that makes finding certain functionality a little bit tricky at times).
1 area I feel that might be significantly better in the user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them about an e-newsletter, in practice it’s fairly user friendly to use and may lead to accidental deletion of material, or placement of it in the incorrect part of the e-newsletter.
If you’re able to get your head about it, and practice using it a bit, it will make for a useful instrument – it is only that the implementation of it could be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is that it restricts the amount of subscribers it is possible to send to 1000. It would be useful if that could be increased a little, as it would help potential users try the tool out in more’real-world’ scenarios.
There are 3 main types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of them, many additional types of strategy to pick from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing based on prerequisites (if you’re considering the”Enterprise” program, you will want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are considerably more generous than most competing platforms. Canadian Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the significant fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / blog to-email performance
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ programs up
Landing pages – you can only avail of landing pages that enable split testing and boundless views if you’re on a’Pro’ program or higher
Webinars – that functionality isn’t available whatsoever around the’Email’ plan and the number of webinar attendees is restricted for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably high number of email addresses onto your own database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 documents which you want to send an unlimited number of mails per month to, then you’ll discover that hosting it with Getresponse prices $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses in your database however on the number of emails you send a month too. If you are delighted to set a limit on the amount of mails delivered via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on the size of your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing providers — notably Mailchimp – provide free account for users with a few documents (but these don’t offer the entire range of features that you get on a paid plan).
As mentioned before, if you’re prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors don’t yet provide.
So the most important thing is that Getresponse is fairly competitive in the pricing department. However, what about features? Canadian Email Marketing Software
Getresponse represents one of the more cost-effective ways to host and communicate with an email .
It is also among the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under one roof. It’s hard to consider any competing product that offers this’all around’ proposition, and it’s what proceeds to persuade us to use it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, particularly where the email designer is concerned – its drag and drop interface is much more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a few pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst supplying as much, or even more functionality as them.
The reductions you receive when paying for a couple of decades of service are extremely generous – you will be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing figures on its site and providing deliverability data for individual e-newsletters that you send.
It offers an extremely flexible approach to information segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on both a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully functional version of the.
You are able to try all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms supplied are not responsive and you can’t control when and in which they’re displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those supplied by competing goods.
The pricing structure is a bit confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial restricts the amount of subscribers you’ll be able to send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Canadian Email Marketing Software