Description of Getresponse Campaign Monitor
Getresponse is primarily an email Advertising app that allows you to: Campaign Monitor
Import and host a mailing list and also capture data onto it
create newsletters which could be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
Besides email marketing, it now also supplies training hosting, landing pages, and a few CRM (customer relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably one of the most comprehensive out there.
Not only does this provide all the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned above, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let us drill down to the key qualities to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email marketing tools: the firm offered phone service alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform suppliers only offer both of these channels – if telephone service is a deal-breaker for you then you might want to contemplate Aweber, which still provides it (you can read our Aweber review here).
In terms of the caliber of Getresponse support, I have never needed to use it quite frequently (a fantastic thing) but when I have I have found it for a bit of a mixed bag (less of a good thing). A number of those live chat support I have received has been excellent, and I have not had to wait too much time to chat with a broker; the email support .
Some of the comments I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of support Getresponse offer. As with a number of these types of companies, I expect it often boils down to that you get daily. Campaign Monitor
Getresponse offers some very comprehensive analytics and reporting options. You get all the Fundamentals of course – open rate, click-through, unsubscribe Prices and so forth – but in addition to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who did not engage with an e-newsletter that you shipped and set them in a section of readers that you may then email again using another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers do it in your emails, and time your future mailouts according to this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your site, you can find out how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in email marketing.
Per-user info – you could click on one of your readers and see where they signed up from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales monitoring ) however Getresponse’s reporting application is definitely one of most fully featured on the market (it certainly trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box seem somewhat dated; they are not as attractive as the ones provided by Mailchimp or even Campaign Monitor (and I marginally prefer Aweber’s offering here too).
On the other hand, the templates are very tweakable – you can change fonts, layouts and vision easily enough using the controls supplied; and naturally there is nothing to prevent you designing your HTML email template and minding the code for it.
Furthermore, there are tons of templates to choose from — over 500 — and they’re presented in easy-to-understand classes, so it’s generally pretty simple to find a good starting point to get a template and then edit it before you are happy with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the choice of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of their 700+ accessible for regular newsletters!) And a few of them played up a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements which could be created in this region. Campaign Monitor
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you — you can put them up so that immediately after somebody signals up to a mailing list, they get a welcome message in your business; a week later they can get a discount offer for some of your goods or services; three weeks later they could obtain an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
completed trades / targets
changes in user information
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do if a user opens a particular deal, clicks on a specific link .
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to create an individual travel which may be customised to the nth level.
To get a quick overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and up. Campaign Monitor
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads in the event, instead of simply directing people to a (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse provides something quite beneficial in this respect that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it is yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is fairly limited: you can just create one landing page, which can only be displayed 1,000 times a month.
Additionally, and above all, you can not use the landing page A/B testing functionality on the cheapest Getresponse plan (where the system indicates a sample of your customers different variations of your landing page, computes conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – and they’re certainly a useful feature – then it is definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an additional $15 per month, but quite frustratingly, although the add-on permits you to show an unlimited amount of landing pages to potential subscribers, it does not consist of A/B testing.
Therefore, if I had been considering the Getresponse landing page functionality, I wouldn’t bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I guess is exactly what Getresponse would like you to do) .
Getresponse was ahead of its rivals for quite a while with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than many similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit on a’mobile preview’ button to get an instant snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’reverse’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape mode. Campaign Monitor
Customer Relationship Management
One of the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and back into your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to add leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I was intrigued – that could possibly eliminate all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I was not that impressed with all the Getresponse CRM tool since you could only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to them and monitor activity (emails, telephone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game a bit on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or trigger autoresponders depending on the accession of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
You can add a contact to a particular point on a sales pipeline depending on the page of your site they completed a form ;
you could then send them a automated email tailored to this pipeline period a couple of days afterwards;
and based on the action they took in regards to this email (clicking on a certain link ) you could automatically move them onto another stage of the pipeline and invite invite them into a webinar.
It’s very clever stuff, and that I can’t think of any similar email advertising product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
However, it’s not all fantastic news about the CRM front there are a few big things missing out of Getresponse’s CRM attribute collection.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to some lead or customer; doing this keeps a record of the communication from the contact’s history. There’s now no way of doing so together with all the Getresponse CRM, nor is there an easy way to send one-to-one emails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects are not displayed. To observe this, you have to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click in their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other group members.
Eventually, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability point of view this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new feature and the things it can do on the automation side is remarkable. I am optimistic that this feature becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are usually utilized as a lead-generation strategy, the idea of getting your email database along with your webinar tool under precisely the exact same roof is very attractive.
The pricing is also very competitive also compared to established webinar solutions. For example, one of the primary webinar services, Gotowebinar, fees $199 a month to sponsor webinars with up to 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ program’s limit is 500.
You can even purchase webinars functionality as a add on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant advantage over its key rivals, particularly once you believe that you can link it in using a built-in CRM tool (more on that in a moment). Campaign Monitor
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright in their deliverability rates; however, Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability depends on a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, however, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the company’s word for this, but assuming it’s true, it’s a good speed and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really provides you the deliverability rate of every message on your email analytics – that is something I haven’t struck on rival goods’ metrics. A thumbs up for it.
I do need to pull Getresponse up on one thing relating to deliverability nevertheless: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties utilizing the less costly plans, competing goods do not make you invest in a more expensive strategy to avail of this feature — it’d be good to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize one opt-in procedure, the person registering to your mailing list is added to your mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the individual registering to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single sampling procedure is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in procedure is best for verifying that the folks subscribing to a list are using actual email addresses and leads to cleaner data and more precise stats (because receptive rates etc. are calculated based on a list comprising just real email addresses).
The good news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. Thus a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
To begin with, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Furthermore, no controls are offered by Getresponse to switch forms off or on on particular devices or pages of your site. At the light of Google’s brand new approach to pop-ups (where sites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this really is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and for popups I link my Getresponse to some growth-hacking instrument named Sumo (that allows me to switch pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Campaign Monitor
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
With regards to how it stacks up against its rivals in this respect, I would assert that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 area I think that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of content and move them around an e-newsletter, in practice it is quite user friendly to use and may lead to accidental deletion of content, or placement of it at the wrong portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does make for a useful instrument – it’s just that the execution of it could be rather better.
Additionally, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This helps you avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to to 1000. It would be good if that could be raised a little, as it might help potential users try the tool out in more’real-world’ scenarios.
There are 3 chief types of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and within each of these, several additional types of strategy to choose from (all based on record size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Campaign Monitor
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to import, develop and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ programs up
landing pages – you can simply avail of landing pages that enable split testing and unlimited views if you are on a’Pro’ plan or higher
Webinars – this performance is not accessible whatsoever on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses on your database.
By way of instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database however on how many emails you send a month too. If you’re delighted to limit the number of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The only well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your listing, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less functional offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free account for users with a few records (but these do not offer the full assortment of features that you get on a paid plan).
As stated earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is fairly competitive in the pricing section. However, what about attributes? Campaign Monitor
Getresponse represents among the more cost-effective ways to host and speak with an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any competing product that delivers this’all around’ proposal, and it is what proceeds to persuade us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email programmer is concerned – its drag and drop interface is much more fiddly and not as responsive than it should be. A good deal of improvements can be made to the data capture forms also, especially for users wanting to display them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I rate Getresponse very highly – you receive substantial bang for your buck with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some cases, significantly so) whilst offering just as much, if not more functionality as them.
The reductions you receive when paying for one or two years of service are extremely generous – you will be hard pressed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is transparent about deliverability rates, publishing characters on its own website and providing deliverability data for individual e-newsletters you send.
It offers an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really readily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You are able to try out all of its features free for 30 days without needing to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it can be considered a substitute for a standalone CRM product.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem slightly less slick than those supplied by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of subscribers you can send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Campaign Monitor