Main Features Call Mailchimp Support
Aweber provides you with the Following key features:
the ability to import / host the email database
a wide range of templates
some marketing automation functionality
responsive email designs
RSS / website to-email functionality
telephone, email and live chat service
integrations with third-party programs Call Mailchimp Support
Aweber’s support is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is available – that compares very favourably with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only offer email and/or live chat service.
Furthermore, there’s no hoops to Go through to contact support – relevant phone number and email details can be viewed quite easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a novice to email Advertising, then this type of easy accessibility to good-quality support is a strong argument in favour of using Aweber as your e mail marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
By comparison to its Competitions, Aweber provide one of the largest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not love all of The designs – some of them look slightly dated. I would believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer volume of templates accessible means that using a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There is, of course, always the option of communicating your own also. Call Mailchimp Support
Like comparable e-marketing products, Aweber can take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you define. Back in Aweber, this is called’Blog broadcasts’, although you can take advantage of this attribute with any material that has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their latest posts (or, really, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this is a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates which are made specifically for this purpose.
On the other hand, you will find quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number of them look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably be able to find something that works ok, but I think there is definitely some large room for improvement here.
One thing that you can’t use in Aweber templates which you can in certain other competing platforms (like Mailchimp and Campaign Monitor) is web fonts. You are restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of internet fonts – for example, your emails are very likely to appear more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template section, but it would be great to find a few of the templates freshened up a little, and the inclusion of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
Alternatively, you can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you export your data, you’re Given the choice to add your readers to a certain pair of autoresponders, and tag them. Not all competing products permit the inclusion of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the data you are importing. If your listing is on the larger side, you can also have to wait until it’s assessed by Aweber’s anti-spam compliance team (as is true with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints .
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys with’IFTT’ – if this, then – style workflows.
With Marketing automation, you generally look for a flowchart where emails are routed based on user actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to determine what needs to be sent to whom and when (see above).
But I Think this operation needs to go somewhat further actually – tools like Getresponse and Mailchimp supply much more flexibility in regards to which types of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its rivals here. Call Mailchimp Support
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very easy To set up follow up mails based on time period – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders based on user activities and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you are able to create ‘targets’ or combine automation rules with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to should look at other products, particularly Getresponse, which supplies’marketing automation’ performance that pops up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – notably, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they are being viewed on. In this time of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have however seeing the responsive designs is the way to preview them you’ll actually have to send a test email to a smartphone. On other platforms you can usually just hit a’preview on phone’ button or similar. The absence of the operation isn’t a dealbreaker by any means, but it does slow you down a bit, particularly if you’re sending a lot of campaigns each month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the operation of eachand every sending the’best’ variant to the rest of your list.
Many e-marketing tools handle This automatically for you: you produce a few different versions of your email (using either different content or subject headers), send them to a sample of your information, along with your e-marketing option will roll the very best performing version mechanically to the remainder of your mailing list.
Split testing USED to be good In Aweber: until quite recently, you could make and examine four variations of an email (making Awber’s split testing functionality better than most leading competitors; Getresponse being a notable exception).
For a few Reason split testing is presently completely unavailable in Aweber – I’ve been assured by their sales team that it’s coming back over the next few months, but if you think you are going to want this operation urgently you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to Having the Ability to monitor crucial stats such as open Pace, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
the Increase of lists over time
an overview of sign up methods
where individuals are opening your own email (i.e., geographical location)
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber level
And more besides.
In terms of how this contrasts With competing products, I’d say that Aweber’s reporting is much more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two products you Seem to be able to acquire more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find a general picture of information, whereas Getresponse and Mailchimp current most of their reporting information onto one dashboard (that you can then use to drill down to specifics). Call Mailchimp Support
A nice feature of Aweber is the Flexibility it provides you around how you want to handle the opt-in process.
You can choose to sign up your Users on either one opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed instantly after finishing a form; dual opt-in is when they need to click a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all competing solutions provide their clients with this choice.
Aweber Offers an adequate range of integrations with different options. There are more than 400 integrations available which allow you to join Aweber to different types of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool such as Zapier.
It is rare that Aweber will plug into other applications quite as easily as Mailchimp (which appears to be the default option’standard’ email advertising choice for a great deal of programs ), but you shouldn’t have too much difficulty getting Aweber to operate with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty simple. You can create segments not only based on the contents of any field in your database, but also on consumer activity too – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a little bit tricky however To figure out how to get to the screen where you make the sections – you basically have to go to a’manage subscribers’ section, search for a number of readers and save the search as a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast mails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you are a car dealer having a mailing list containing a field called’car version.’ You have used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Specifically relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an ideal world you’d only be Able to choose the relevant segments and deliver the message to all those 3 groups. With Aweber however – that isn’t possible. You would need to either send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude particular segments from the air; so finally it’s a little bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far greater manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not the best product of its own Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The primary Facets of the Item That would nudge me Aweber’s direction are its own ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical abilities (you probably won’t have stuck, but if you do, you can speak with an actual human being on a real phone line about your issue ).
Additionally, it’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is the e-marketing alternative for you, here’s a brief breakdown of the important pros and cons of utilizing it: Call Mailchimp Support
Disadvantages of using Aweber
Split testing is currently disabled.
You can find cheaper options on the market that offer considerably more features in the marketing automation department – Getresponse being a prime example.
A number of the templates seem a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can’t include or exclude multiple sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support options are more extensive than is the case with some essential competing products and according to Aweber’s Stevie awards for customer support, should be high.
It is reasonably priced – whilst not the cheapest product of its kind on the market, it’s more affordable than many similar options.
It enables you to choose whether to subscribe people to your listing on a single or double opt-in basis.
It has good import functionality, with the choice to import a wide range of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party tools and programs.
It comes with an extremely large range of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both field contents and consumer action (email opens, hyperlinks clicked etc.) to create your sections.
You can get a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You will have to call Aweber for a quotation.
A 14% reduction is available If you pay quarterly; a 14.9% reduction is available if you pay annually. There are also some discounts available for students and non-profit organisations.
One aspect of Aweber’s pricing Construction that potential users might enjoy is that all features are available on all programs – unlike any competing products you do not have to be on more expensive plans to unlock certain functionality.
That said, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons do not actually apply to very little lists nonetheless – if you’ve got a little email database, a number of these competing goods are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month with Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a bigger list comprising 10,000 records, it is going to cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month with Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which permit you to host the same quantities of email addresses outlined previously, but they restrict the amount of e-newsletters that it is possible to send them. For the interest of a fair comparison, I have referenced the costs for Campaign Monitor plans that permit unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber cheaper, occasionally more expensive. But generally I would say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is for you naturally is to avail of its free trial. Call Mailchimp Support