Main Capabilities Call Aweber
Aweber provides you with all the Following key features:
the capacity to import / server the email database
a wide range of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party programs Call Aweber
Aweber’s service is one of The stand-out features of the product.
Phone assistance, email service and Live chat support is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide live or email chat support.
Furthermore, there’s no magic to Go through to get support – related phone number and email details may be seen quite easily on the company’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone service staff from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
By comparison to its own Competitions, Aweber supply one of the biggest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I don’t love all of The designs – some of them seem slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as good as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a little bit of tweaking you should be able to find a proper one for your e-newsletters. There is, of course, always the choice of communicating your own also. Call Aweber
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you specify. In Aweber, this can be called’Blog broadcasts’, although you can use this attribute with any material that has an RSS feed.
This operation is Particularly handy for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters containing their latest posts (or, indeed, a monthly digest of blog posts). In essence, it means that you can power your newsletters from your website – this can be a large time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email purposes – you need to pick from a set of templates that are made specifically for this purpose.
On the plus side, you will find quite A few of them to choose from – more than most other e-marketing solutions I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works fine, but I believe there’s definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You’re limited to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for instance, your emails are likely to seem more consistently and display more faithfully across email clients – but merely using web safe fonts can make templates seem a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it’d be nice to find a few of the templates freshened up a bit, and also the addition of some appealing web fonts.
Importing an existing database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers, or copy and paste rows of subscribers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular set of autoresponders, and label them. Not all competing products allow the addition of imported data directly into autoresponder cycles so this is a wonderful feature to have.
For anti-spam motives, you will Need to answer some questions about how you collected the information you’re importing. If your list is on the larger side, you may also need to wait until it is assessed by Aweber’s anti-spam compliance team (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints here.
Marketing automation is a characteristic Which is offered by email advertising options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on consumer actions: email opens, connect clicks, website visits, purchases made and so on.
Aweber recently introduced a new advertising Automation feature which to some degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the program of tags to determine what needs to be sent to whom and when (see above).
However, I Think this functionality needs to go a bit further really – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which types of user behavior can trigger mailouts.
For example, at Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its rivals here. Call Aweber
Autoresponders – a series of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is just’alright’.
On the other hand it is very easy To install follow up mails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a regular use of autoresponders and it is a breeze with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a bit more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can make ‘goals’ or unite automation rules with tagging to make autoresponders behave in very funky ways. . .but if you would like to make use of autoresponders in actually advanced ways, you’re likely going to need to look at other goods, especially Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they’re being seen on. In this day and age of tablets and smartphones, this definitely is a good feature.
1 minor Gripe I have however seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or similar. The absence of the functionality is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns each month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, tracking the operation of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools manage This automatically for you: you create a few distinct variations of your email (using either differing content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to create and test four variants of an email (making Awber’s split testing operation better than most leading competitors; Getresponse being a notable exception).
For some Reason split testing is currently completely unavailable in Aweber – I’ve been assured by their own sales staff that it’s coming back over the next few months, but if you think you’re going to want this functionality urgently you could be best off considering an alternate email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
that the Increase of lists over time
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can see past clicks and opens etc. in a per-subscriber level
And much else besides.
In terms of how this compares With competing products, I’d say that Aweber’s reporting is much more comprehensive than what is available in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both provide better reporting ports.
With the latter two products you Appear to be able to acquire more of an overview of information in 1 place, particularly when considering the operation of individual e-newsletters.
By comparison, With Aweber you’ve got to flick between three segments -“Broadcasts”,”Clients” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information on a single dashboard (that you can then use to drill down to specifics). Call Aweber
A Great feature of Aweber is that the Flexibility it provides you about how you need to handle the opt-in process.
You Can Opt to sign up your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; double opt-in is when they need to click a link in a confirmation email to complete their subscription).
The two Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all competing options provide their clients with this selection.
Aweber Provides an adequate range of integrations with other options. There are more than 400 integrations available which enable you to connect Aweber to various types of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve dedicated widgets; others involve including a snippet of code into a site; others involve a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default’standard’ email advertising choice for a great deal of apps), but you should not have too much trouble getting Aweber to operate with a wide range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Fairly straightforward. You may produce segments not only based on the contents of any field in your database, but also on user action too – mails opened, web pages visited, links clicked, goods bought and in the future. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you create the segments – you basically have to visit a’manage subscribers’ section, search for some subscribers and then save the search as a segment.
To be fair, some solutions (such As Getresponse) use a similar strategy to section creation – but others (such as Campaign Monitor and Mailchimp) supply a much more findable’segments’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at the same time, however. This may cause problems for many users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of example, say you’re a car dealer having a mailing list comprising a field called’car model.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to all those three segments in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and deliver the message to those three classes. With Aweber though – this is not possible. You’d need to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar issue if You would like to exclude certain segments from the broadcast; so ultimately it’s a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, manage this in a much better manner.
Overall I’d say Aweber is a Strong email marketing instrument.
It is not the best product of its Kind available, but it’s reasonably priced, simple to use and contains most of the key features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s direction are its ease-of-use and comprehensive support. The latter might be particularly critical for some potential users, especially those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you are able to speak with an actual human being on a real phone line about your issue ).
In Addition, It’s not overly Expensive compared to a competing products, notably Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing functionality and its relatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but in case you haven’t made up your mind on if this is the e-marketing solution for you, here is a simple breakdown of the key pros and cons of using it: Call Aweber
Benefits of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer much more features in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can’t include or exclude multiple segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for customer service, should be high.
It is reasonably priced – although not the most expensive product of its type out there, it’s cheaper than many comparable options.
It lets you choose whether to subscribe people to your listing on a single or double opt-in basis.
It’s good import functionality, together with the choice to import a wide assortment of file types and insert the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a fantastic assortment of third party applications and apps.
It includes an extremely large range of templates – over its key competitors.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are strong.
Segmenting information is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to create your segments.
You can Find a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll have to call Aweber to get a quotation.
A 14% discount can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might enjoy is that all of features are available on all programs – unlike any competing goods you don’t have to be on more costly plans to unlock specific functionality.
Nevertheless, The performance available on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email advertising solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the exact same price as Mailchimp
marginally more expensive than Getresponse
much more expensive than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic however).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists however – if you have a little email database, a number of the competing products are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 monthly with Mailchimp
$15 monthly with Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 monthly using iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which permit you to host the very same amounts of email addresses outlined previously, but they restrict the amount of e-newsletters which it is possible to send them. For the sake of a fair comparison, I have referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, sometimes more expensive. But normally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Of course, pricing Isn’t the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at several Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is to you of course would be to avail of its free trial. Call Aweber