Description of Getresponse Cake Mail
Getresponse is primarily an email Advertising program that allows you to: Cake Mail
Import and host a mailing list and also catch data onto it
generate newsletters which can be delivered to the subscribers on your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Recently however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing solution.
Besides email advertising, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive out there.
Not only does it provide all the crucial stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has recently been expanding the attribute set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to find out.
Up until quite recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support together with live chat support, email support and various online tutorials / tools.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be fair, many similar e-marketing platform providers only offer you both of these channels – if telephone support is a deal-breaker for you you may wish to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I have not had to use it quite frequently (a fantastic thing) but once I’ve I’ve found it to be a bit of a mixed bag (less of a good thing). A number of those live chat service I’ve received has been excellent, and I have not needed to wait too much time to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers will indicate that there do need to be improvements made concerning the quality of service Getresponse offer. As with a number of these types of businesses, I expect it boils down to who you get daily. Cake Mail
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open rate, click-through, unsubscribe rates and so forth – but also to that you will find some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the choice to identify individuals who didn’t participate with an e-newsletter you shipped and set them in a section of readers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers do it in your mails, and time your future mailouts based on this information
’email ROI’: by adding some tracking code into your post-sales webpage on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email advertising.
Per-user info – you could click on one of your readers and see in which they signed up from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured out there (it surely trounces the stats options offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the plus side, the templates are very tweakable – you can alter fonts, designs and imagery easily enough with all the controls provided; and of course there is nothing to stop you designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand categories, so it is generally pretty simple to find a good beginning point to get a template and edit it before you are delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the range of RSS-to-email applications options aren’t very extensive (only 11 templates are supplied – well short of the 700+ accessible for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think there are definitely some improvements that could be made in this area. Cake Mail
Autoresponders are e-newsletters that are sent to your subscribers at intervals depending on you personally — you can set them up so that immediately after someone signals up to your mailing list, they get a welcome message from the company; a week later they could get a discount offer for some of your products or services; three weeks after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the illustration above, and also action-based messages may be triggered by user actions or information, for example:
subscriptions to certain lists
changes in contact preferences
completed transactions / targets
changes in user information
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a specific deal, clicks on a specific link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to create an individual journey which can be customised to the nth degree.
For a fast overview I would suggest taking a look in Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, these more innovative marketing automation features are only available on the pricier programs – the’Pro’ plan and upward. Cake Mail
Landing page Builder
Online advertising campaigns that use landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they point users to attractive’squeeze pages’ containing clear information and a tidy, well-designed data capture type.
Getresponse provides something very useful in this respect that most of its rivals don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page generating tool like Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Also, and very importantly, you can’t utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system indicates a sample of your users different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a useful feature – then it is definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages attribute as an add-on to get an extra $15 per month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to prospective subscribers, it does not include A/B testing.
Accordingly, if I had been considering the Getresponse landing page functionality, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite some time using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a responsive preview of your e-newsletter – you just hit a’cellphone preview’ button to get an instant snapshot of what your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your own email looks like when the screen is used in either portrait or landscape style. Cake Mail
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is the necessity to export data to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export data from the email marketing tool in your CRM to add leads to it).
So when I saw Getresponse lately introducing a brand new CRM attribute into their plans I had been intrigued – this could potentially do away with all that info exporting and exporting, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you can only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (mails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how you could use this operation would be as follows:
It is possible to add a contact to a particular point on a sales pipeline depending on the page of your website that they completed a form ;
you could then send them a automated email tailored to that pipeline period a couple of days later;
and based on the actions they took in regards to this email (clicking on a particular link ) you can automatically move them onto another phase of the pipeline and automatically invite them to a webinar.
It is very smart stuff, and that I can’t think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this type of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it’s not all fantastic news about the CRM front there are some big things missing from Getresponse’s CRM attribute collection.
The most glaring omission is e mail activity tracking. Additional CRM packages allow you to bcc a dropbox email address whenever you send an email to a lead or customer; doing this keeps a record of this communication in the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click a contact in a bargain pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your prospects aren’t displayed. To observe this, you need to go from the CRM section of Getresponse, search for your contact in the contacts section and then click on their details. But guess what? Doing this does not exhibit their deal history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list first, then visit the CRM pipeline, add a bargain and search your lists for the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then enter the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it’s a new attribute and the things it could perform on the automation aspect is impressive. I am hopeful that this attribute becomes developed over time because done right, it is potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the idea of getting your email database along with your webinar tool under the exact same roof is extremely appealing.
The pricing is also very aggressive also compared to established webinar solutions. For instance, among the primary webinar providers, Gotowebinar, fees $199 per month to sponsor webinars with as much as 500 attendees; you can actually do exactly the same (and a whole lot more) with Getresponse for $165 (as long as your list size is under 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It’s not clear what your choices are if you will need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees don’t have to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly when you consider you could link it in using a built-in CRM tool (more on this in a minute ). Cake Mail
The email deliverability rate – the proportion of e-newsletters delivered that successfully reach inboxes – is obviously an important point to look at when selecting an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it in their site:
At GetResponse we are frequently asked about the quality of our deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients jointly, however, we’re proud to say our overall deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s term for this, but supposing it’s accurate, it’s a good rate and inspires confidence that the huge majority of emails you send using Getresponse will reach their intended recipients.
Furthermore, Getresponse really provides you the deliverability rate of each message in your email analytics – that is something that I haven’t struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability rate, it’s a good idea to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but just on the costlier Getresponse’Max’ plans.
Although I’ve not encountered any deliverability difficulties using the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or a’double opt-in’ process.
If you utilize one opt-in procedure, the individual signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in process, the individual registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it really easy for users to sign up for a mailing list; additionally, it generally increases conversion rate and so the number of readers on your record. A double opt-in process is better for verifying the folks subscribing to your record are using actual email addresses and leads to cleaner information and more precise stats (because receptive rates etc. ) are calculated based on a list comprising just real email addresses).
Now, the good news is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that this sounds pretty good — but to be honest, I think there is a great deal of room for improvement with respect to Getresponse form templates.
For a start, they’re not responsive (i.e., they won’t resize themselves automatically to suit the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on particular devices or individual pages of your website. At the light of Google’s new approach to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms which I design myself, and for popups I connect my Getresponse into a growth-hacking tool called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I need ). Cake Mail
Overall, Getresponse is really straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I’d assert that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one which makes finding certain functionality just a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible approach to create blocks of articles and move them about an e-newsletter, in practice it is quite clunky to use and can cause accidental deletion of content, or placement of it in the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a little bit, it does make for a helpful instrument – it is only that the implementation of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse provides is fully operational and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I’m getting charged for a commodity that I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the amount of readers it is possible to send to to 1000. It would be useful if this could be raised a little, as it might help prospective users try the tool out in more’real world’ situations.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and inside each of them, many additional types of strategy to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you’re interested in the”Enterprise” program, you will want to contact Getresponse to schedule a presentation, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Cake Mail
Distinctions of Each Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation options
social sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ program or greater
Webinars – this functionality isn’t available at all on the’Email’ strategy and the number of webinar attendees is capped for the’Guru’ and’Max’ programs at 100, 500 respectively (it’s unclear what the limitation is about the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly in case you have a fairly high number of email addresses on your database.
By way of instance, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an infinite number of mails per month to, then you might discover that hosting it using Getresponse prices $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses on your database but on the number of emails you send per month also. If you’re happy to limit the amount of mails delivered via Campaign Monitor (in the example above, to 50k mails ), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I can think of that comes in significantly more affordable is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing bands, meaning that depending on how big your listing, it might sometimes be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi provides a slightly more affordable, if much less functional offering for $12 per month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – offer completely free account for users that have a small number of documents (but these don’t supply the entire assortment of features that you get on a paid program ).
As mentioned earlier, if you are prepared to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about features? Cake Mail
Getresponse represents one of the more cost-effective tactics to host and communicate using an email database.
It is also among the most intriguing products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that delivers this’all around’ proposition, and it is what proceeds to convince us to use it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements can be made into the data capture types also, particularly for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the service offering.
All in all though I rate Getresponse very tremendously – you receive substantial bang for your buck with this item.
Here are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Excellent marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to use an’Email’ plan, Getresponse is more affordable than many of its key competitors (in certain situations, significantly so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying upfront for a couple of years of support are extremely generous – you will be hard pushed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any similar products.
Its reporting and thorough split testing features are strong.
Getresponse is clear about deliverability rates, publishing figures on its own website and supplying deliverability data for individual e-newsletters you send.
It provides a very flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It transmits responsive emails and allows you to preview smartphone versions of your e-newsletters really readily.
It comes with a useful landing page founder – but bear in mind that you have to be on a more expensive strategy to get the fully operational version of this.
You are able to try out all its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the fiddly side.
The information capture forms provided are not responsive and you can not control when and in which they’re displayed on your website.
CRM performance has to be improved considerably before it can be thought of as a replacement for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates seem slightly less slick than those provided by competing products.
The pricing structure is a bit perplexing, with customers having to pay something of a superior to get the landing page creator tool.
The free trial limits the number of subscribers you can send messages into 1000.
The landing page addition doesn’t let you execute A/B tests, meaning that in order to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Cake Mail