Description of Getresponse Buy Email Marketing Software
Getresponse is primarily an email marketing program that allows you to: Buy Email Marketing Software
Import and host a mailing list and capture data on it
generate newsletters that can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it also provides webinar hosting, landing pages, and some CRM (customer relationship management) functionality.
We’ll discuss all these features in depth below, but first, let’s look in pricing.
Getresponse’s feature set is arguably among the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email marketing platform – record templates, hosting, autoresponders, analytics and so on, but as mentioned above, it’s been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is whether Getresponse is a jack of all trades and master of none – let us drill down into the crucial features to find out.
Up until very recently Getresponse support was amongst the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email service. To be honest, most similar e-marketing platform suppliers only offer you these two channels – if phone service is a deal-breaker for you you may want to consider Aweber, which nonetheless supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse support, I have never needed to use it quite often (a good thing) but once I’ve I have found it for a small mixed bag (less of a fantastic thing). A number of the live chat support I’ve received has been outstanding, and I have not had to wait too much time to talk to a broker; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the quality of support Getresponse offer. Much like a lot of these types of businesses, I expect it boils down to who you get daily. Buy Email Marketing Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of course – open speed, click-through, unsubscribe Prices and so on – but in addition to that you will find some very nifty features that are worth a particular mention, specifically:
‘one-click segmentation’: the option to spot people who didn’t engage with an e-newsletter you sent and put them in a segment of subscribers that you may then email again with a different variant of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers do it in your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some monitoring code to your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user information – you could click one of your readers and see where they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting performance (especially around sales tracking) however Getresponse’s reporting application is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, however, in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box seem a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough using the controls provided; and of course there’s nothing to prevent you designing your HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty simple to find a good beginning point for a template and then edit it until you are delighted with the design.
If you’re really unhappy with the templates provided by Getresponse, there is also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is the assortment of RSS-to-email software options aren’t so extensive (only 11 templates are supplied – well short of their 700+ available for routine newsletters!) And some of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think there are definitely a few improvements which could be made in this region. Buy Email Marketing Software
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can set them up so that immediately after someone signals up to a mailing list, they get a welcome message in your business; a week after they could get a discount offer for a number of your goods or services; three weeks later they could receive an encouragement to follow you on social networking. And so on.
Getresponse’s autoresponder functionality is an integral selling point – it provides among the most extensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles such as the example above, and action-based messages may be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
finished trades / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder performance, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link .
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and lets you make a user travel which can be customised to the nth level.
For a fast overview I would suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Pro’ plan and upward. Buy Email Marketing Software
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, instead of simply directing individuals to some (cluttered!) Website, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite beneficial in this respect that most of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber require you to make use of a third party (and non invasive ) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page performance is rather limited: you can just create one landing page, that can only be displayed 1,000 times a month.
Additionally, and very importantly, you can’t use the landing page A/B testing functionality on the cheapest Getresponse plan (whereby the system shows a sample of your users different variations of your landing page, calculates conversion speeds, and ultimately rolls out the best performing landing page automatically).
If you are serious about landing pages – plus they’re certainly a useful attribute – then it’s definitely worth considering among the more expensive Getresponse plans.
You may purchase the Landing Pages feature as an add-on for an additional $15 a month, however quite frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I guess is what Getresponse want one to do) .
Getresponse was before its rivals for quite some time with its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is better than most similar products when it comes to displaying a reactive preview of your e-newsletter – you simply hit a’mobile preview’ button for an instant snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’reverse’ the smartphone trailer around, so you can preview what your own email looks like when the display is employed in either portrait or landscape style. Buy Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of utilizing many famous CRM tools is that the necessity to export information to CSV and straight back to your email marketing instrument as a way to do mailouts (or the need to export info from the email marketing tool into your CRM to include leads to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you can only use it to perform quite basic tasks: you could create sales pipelines, add contacts to these and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their game a bit on this front. The CRM is now integrated with all Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline stage.
An example of how you could use this operation is as follows:
You can add a contact to a particular stage on a revenue pipeline based on the page of your site they completed a form ;
you could then send a automated email tailored to that pipeline period a few days afterwards;
and dependent on the actions they took with regard to that email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and automatically invite them to a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of performance you normally need to look at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it’s not all fantastic news on the CRM front there are a few big things missing out of Getresponse’s CRM feature set.
The most glaring omission is email activity tracking. Additional CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing so keeps a list of this communication from the contact’s history. There’s now no way of doing this with the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click on a contact within a deal pipeline, you can not see their contact action — i.e., the activities they’ve taken (open, clicks etc.) with regard to previous communications that you’ve delivered to your leads aren’t displayed. To observe this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and then click on their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: Unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is difficult. You have to add contacts to a list , then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a deal right to a pipeline and input the contact information of your lead or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it’s a new feature and the things it can do on the automation side is impressive. I’m optimistic that this attribute gets developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to sponsor webinars on the stage.
Given that webinars are generally used as a lead-generation strategy, the notion of having your email database along with your webinar tool under precisely the same roof is very appealing.
The pricing is also very aggressive too by comparison to based webinar solutions. By way of example, among the primary webinar providers, Gotowebinar, charges $199 per month to host webinars with up to 500 attendees; you can really do exactly the same (plus a whole lot more) with Getresponse for $165 (so long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The very fact that your attendees don’t need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its inclusion as a feature gives Getresponse a very significant edge over its key competitors, particularly once you believe you could connect it in with a built-in CRM tool (more on this in a moment). Buy Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully reach inboxes – is always an important point to look at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; however, Getresponse seems pretty open about this, with this to say about it on their own site:
At GetResponse we’re frequently asked about the quality of the deliverability rate. Because deliverability depends on a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers jointly, however, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you’re going to have to choose the organization’s word for this, but assuming it’s accurate, it’s a good speed and inspires confidence that the vast majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – this is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing concerning deliverability nevertheless: to ensure a high deliverability rate, it’s advisable to use a platform called DKIM email authentication. You are able to use DKIM using Getresponse – but only on the costlier Getresponse’Max’ programs.
Although I have not struck any deliverability problems utilizing the cheaper plans, competing products don’t force you to invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the person registering to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of one sampling procedure is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion rate and so the number of readers on your list. A double opt-in process is better for verifying that the folks subscribing to your record are using actual email addresses and contributes to cleaner information and more accurate stats (because receptive rates etc. are calculated according to a list containing only email addresses).
The fantastic news is that Getresponse permits you to make use of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that all this sounds pretty fine — but to be honest, I think there is a great deal of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being watched on).
Additionally, no controls are offered by Getresponse to switch forms on or off on specific devices or pages of your website. In the light of Google’s brand new strategy to pop-ups (where websites can take a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms that I style myself, and for popups I connect my Getresponse into a growth-hacking tool named Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms precisely as I’d like to and onto the webpages I need ). Buy Email Marketing Software
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one that makes finding certain performance just a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is quite user friendly to use and can cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a little bit, it does result in a useful tool – it is just that the execution of it might be somewhat better.
Additionally, as described above, the CRM tool might be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial isn’t contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I’m getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if this could be raised a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three main sorts of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers whose lists exceed 100,000 email addresses: this begins at $1199, with accurate pricing based on requirements (if you’re interested in the”Enterprise” program, you’ll want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — those are much more generous than many competing platforms. Buy Email Marketing Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
landing pages – you can only avail of landing pages which enable split testing and unlimited views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ program; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a reasonably large number of email addresses onto your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 documents that you wish to send an unlimited number of mails each month to, you might discover that hosting it with Getresponse prices $65 per month.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the number of email addresses on your own database however on how many emails you send per month too. If you’re happy to set a limit on the amount of mails sent via Campaign Monitor (from the case above, to 50k emails), you can expect to pay a monthly charge of $89, still considerably higher than Getresponse’s.
The only well-known service that I can think of that comes in significantly cheaper is Mad Mimi, which costs $42 per month to host up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might occasionally be a slightly cheaper option than Getresponse.
At the smaller database end of things, Getresponse’s pricing is really competitive too – you can host a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi supplies a marginally cheaper, if much less operational offering for $12 a month.
Two final things to be Conscious of about the pricing :
Some competing suppliers — notably Mailchimp – offer free accounts for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid program ).
As mentioned earlier, if you’re prepared to pay upfront for 1 or 2 years, you can avail of significant discounts the other competitors don’t yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about features? Buy Email Marketing Software
Getresponse represents among the more cost-effective ways to host and speak with an email .
It’s also one of the most intriguing products of its type – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to think of any rival product that offers this’all round’ proposal, and it’s what proceeds to persuade us to use it for Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email designer is concerned – its own drag and drop interface is much more fiddly and less responsive than it should be. A lot of improvements could be made into the data capture forms also, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made to the support offering.
Overall though I speed Getresponse very tremendously – you get considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation functionality.
Provided that you are happy to utilize an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering just as much, if not more functionality as them.
The reductions you get when paying upfront for one or two years of support are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not provided by any products that are similar.
Its reporting and thorough split testing attributes are strong.
Getresponse is transparent regarding deliverability rates, publishing characters on its website and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a double opt-in basis.
It transmits responsive emails and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully operational version of the.
You are able to test all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied are not responsive and you can’t control when and where they are displayed on your website.
CRM performance has to be improved substantially before it can be considered a replacement for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of readers you can send messages into 1000.
The landing page addition does not let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone service is provided. Buy Email Marketing Software