Intro Business To Consumer Email Marketing
If I asked you to name an email Marketing instrument, what could you say? Business To Consumer Email Marketing
MailChimp? Aweber? ActiveCampaign?
Like most online businesses today, email marketing has been Dominated by the identical big players for the last ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, inducing long-time users to question their loyalties.
MailerLite has done exactly that.
So now, in this review, I will be tearing MailerLite from limb To limb to see whether it stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email elements for example countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other solutions
– Strict Approval procedure
– Few email Templates available
– Very few Form templates available
– Can’t Create emails without leaving the visual workflow builder
– No Support for site monitoring Business To Consumer Email Marketing
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, website, Industry, address, company size, record size and even the type of content you plan to send.
Then, You Have to verify your Site (or domain ).
This remains part of the acceptance process, and MailerLite will Simply ask which email is related to that domain so they could email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Site, and determine whether you’re a fantastic match for their services.
(In other words, they’re making sure you are not a spammer/scammer)
As shown above, you’ll still be Able to utilize the software to make campaigns and play with the features, but you will not have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here Is What the email said:
However, while these steps are not perfect for getting started, it Does help stop malicious users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations soon, don’t worry.)
But if it’s a brand new blog post, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Versions, including subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Don’t start your broadcast email, with the option of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your website’s RSS feed.
Aside from a few additional options, the Majority of these will follow The exact same step-by-step procedure of a standard effort.
So let’s walk you through it.
Once you click on to create your effort, you’ll be asked to Select a favorite editor, whether that be the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and select from one of their pre-designed email templates — which will move you into the dragn’ drop editor .
At the time of writing, you’ll find 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this example, I’ll choose the first template from the library.
The editor is easy to work with, Which makes customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add distinct Kinds of content to your email, including videos, product columns, and social links.
After making your changes, simply click’Done Editing’ and you will Be taken to the recipients’ options where you can choose your classes or segments.
The advanced tab also allows you To develop segment-like rules on-the-fly, in case your targeting is not quite perfect.
Finally, right before sending, you’ll get into the’Program’ screen.
This is where you control when your broadcast email should go Out, whether that’s instantly, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Business To Consumer Email Marketing
Managing Your Clients
Having granular control over your readers is arguably one of The most important facets of any email advertising program today.
Because highly personalized efforts Are Essential if You are searching to increase opens, clicks, and, above all, your own conversions.
And while most providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you start up your subscriber dash, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a segment only when they meet the Specified principles, and will be automatically inserted or eliminated so.
Here’s what setting up a rule looks like:
Notice how you can even blend Principles, in addition to an alternate rule when the first does not exist.
Pretty smart, eh?
The following tab is for classes, and also the difference in title, These behave much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it.)
Unlike Segments, Groups are updated manually or through an Automation rule — which we will get to in a minute — and they don’t have any value aside from what you call them.
As you start to use this stage, you’ll begin to understand At which Segments and Groups are generally used, however, MailerLite delivers a hand in case you’re uncertain:
Basically, groups are much more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it is a fair trade-off For the additional flexibility. In any case, they’re discretionary.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as name, business, and country.
If you want to create your own custom fields, you can do so by Clicking the’Add new field’ button.
So how do they really work?
You can either upload a CSV record of your subscribers together with Your custom field information in distinct columns… or may simply add these fields to your forms which will only apply to future subscribers.
Here’s a screenshot of a test field I created and added into a form:
I won’t go too much into the shape Things here because I have an entire section on that below, but this is the approach I’d recommend if you wanted to use this attribute.
Again, once you’ve gathered your custom field data from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Custom field.
I am barely scratching the surface Of what’s possible with custom fields, but it’s important to know this is a feature you can use.
Overall, it is fair to say MailerLite has their subscriber Direction and personalization features on point. Business To Consumer Email Marketing
If you’re not impressed with what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, but it does offer a fantastic base to work from if, for example most of us, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all ultimately do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I’ve used my fair share of Visual site builders, and it is already better than some dedicated alternatives *cough* WPBakery.
Together with the fundamental building blocks, you can use elements like Hero segments, popup buttons, reviews and countdown timers.
It will not be replacing landing Page builders like Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually offers a Decent set of type building tools.
Also, but you can also create popups and landing pages Through this same interface, so there’s a lot to cover here.
Let’s begin with your Bog-standard embedded form.
These forms are first created inside MailerLite in order to get An embed code, which you can then place on your website to show it on particular pages.
Despite starting off super fundamental, the form designer lets you To personalize everything in the form style, fields, background, name, input fields and, clearly, the button.
Form text can also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to some form than just its physical appearance.
Clicking on the’Settings’ tab will allow you to configure the way the Form functions, including adding extra fields and establishing a custom success page.
(There’s even a GDPR compliance option. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which can replace the embedded kind and prevents users .
Last but surely not least, you Can assess how your form screens on mobile by shifting the toggle to responsive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to check, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may also create popup forms in MailerLite.
While the Vast Majority of the setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do offer a good base to work from and the editor is at least as easy to use with this form kind.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are some new options under form types This time around:
Considering paid programs such as Thrive Leads exist for both ribbons and slide-in forms, it’s pretty impressive to observe this level of control over popup types.
And, as before, you can perform the styling options to get it Matched up with your branding.
Last, you can Select the near Behaviour of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
That is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the main dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you specific reporting for that effort.
This is where you’ll find a few more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, it is possible to click into different areas of the report for a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Email’ tab also shows a click map, so You can see your readers interacted with your emails in relation to another.
Reports for automations are also Available under the’Automations’ tab, even though I found these to be less enlightening than effort reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available statistics more than enough to meet their needs.
What’s email advertising with no dash of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this review.
The great news? If you have used a visual workflow builder, then You will instantly feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something that certainly can’t be said for every email advertising software.
After establishing your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, including a Postpone, a conditional split, or an action, like moving a contributor or updating their records.
Here’s a straightforward workflow I put together, where subscribers Are unsubscribed when they do not open my email within 7 days.
There are innumerable Possibilities when it comes to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it’s not quite as Feature-rich as something like ActiveCampaign since it lacks some of the conditional components. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Readers directly into another automation.
That being said, most of these activities can Nevertheless Be achieved by moving Subscribers into different classes that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you’ll be asked to put in your topic line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but as Soon as You’ve established your email, clicking the ‘Done editing’ button will guide you straight back into the automations workflow instead of the usual sending options.
Ultimately, your email will probably be Loaded into your automation.
A nice touch here is having a thumbnail preview of your Email inside your automation block, which means you can get an concept about what it contains at a glance.
While this process may seem like A grind on newspaper, it is really much faster than what I am used to with other email marketing tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something like ConvertKit where The editor is loaded within the automations builder, so you will probably find this a downgrade in performance.
It is quick enough for me, Personally, but I guess it is all relative.
Before I wrap up this section, there’s 1 type of automation You won’t find in MailerLite, and I think it’s important to highlight.
The ability to activate an automation (or step) based on how Readers interact with the webpages on your site.
This Sort of behavioral targeting just is not available in MailerLite at this time, so if it’s something you use or plan to utilize, you might want to skip this one. Business To Consumer Email Marketing
The Price of MailerLite is among those tools largest Selling points, and let us face it, most of us love a good deal.
For starters, they offer an unlimited free plan that includes All features (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this plan, it is still an wonderful option for anyone starting out.
And what about the premium plans?
It ends up, at around half of the Cost of this rivalry on average, MailerLite is undoubtedly among the cheapest options available on the market. Additionally, if you are ready to pay yearly, you can also get an even greater discount.
In fact, I have not been able to find anything that does exactly the Exact Same job, cheaper.
MailerLite is among those email advertising tools The (very crowded) sector in recent years, which is no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the best balance Between flexibility, simplicity and speed, and all at a price point you will seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you In the remarks. Business To Consumer Email Marketing