Description of Getresponse Bulk Mailer Email Marketing Software
Getresponse is primarily an email Advertising app that allows you to: Bulk Mailer Email Marketing Software
Import and host a mailing list and also capture data on it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forward etc..
Lately however, Getresponse’s feature set has evolved quite a bit, to the point where it’s getting more of an’all-purpose’ marketing alternative.
Besides email marketing, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let’s look in pricing.
Getresponse’s attribute set is arguably among the most comprehensive on the market.
Not only does it provide all of the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to learn.
Up until quite recently Getresponse service was amongst the most comprehensive available for email advertising tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the telephone service has now been discontinued. Instead you’ll have to use live chat (24/7) or email service. To be fair, many similar e-marketing platform suppliers only offer you both of these channels – if phone support is a deal-breaker for you then you might want to contemplate Aweber, which still supplies it (you can read our Aweber review ).
In terms of the quality of Getresponse support, I’ve never needed to use it very frequently (a good thing) but when I have I have discovered it for a bit of a mixed bag (less of a fantastic thing). Some of those live chat service I have received was outstanding, and I have not had to wait too much time to talk to a broker; the email service less so.
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of companies, I expect it often boils down to who you get on the day. Bulk Mailer Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you sent and set them in a section of subscribers which you can then email again using a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action on your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some monitoring code into your post-sales webpage on your site, you can find out how effectively (or not!) Your email campaigns are driving earnings, and work out your return on investment in email marketing.
Per-user info – you could click one of your subscribers and see in which they signed from, where they are located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting performance (especially around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats options provided by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Regrettably, the templates provided from the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here too).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and imagery easily enough with all the controls supplied; and naturally there is nothing to prevent you simply designing your own HTML email template and minding the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand classes, therefore it’s generally pretty straightforward to find a good beginning point to get a template and edit it until you’re delighted with the plan.
If you’re really unhappy with the templates provided by Getresponse, there’s also the option of buying a template by a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of their 700+ available for routine newsletters!) And a few of them played up a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this region. Bulk Mailer Email Marketing Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can set them up so that immediately after someone signs up to your mailing list, they receive a welcome message in your business; a week after they can get a discount offer for a number of your products or services; three weeks after they could receive an encouragement to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles like the illustration above, and also action-based messages may be triggered by user actions or information, for example:
contributors to particular lists
changes in contact tastes
finished transactions / goals
changes in consumer information
Lately Getresponse launched a brand new version of the new autoresponder functionality, known as’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you essentially install an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link .
This type of functionality goes far beyond what has traditionally been available from autoresponders, and lets you make an individual journey which can be customised to the nth degree.
For a fast overview I would suggest taking a look at Getresponse’s video overview for Marketing Automation.
It’s important to notice, however, that these more advanced marketing automation features are only available to the pricier plans – the’Guru’ plan and upward. Bulk Mailer Email Marketing Software
Landing page Builder
Online advertising campaigns which use landing pages will typically generate far more leads in the event, rather than simply directing individuals to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require that you make use of a third party (and non invasive ) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced a landing page functionality but it’s yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, that could simply be displayed 1,000 times a month.
Also, and above all, you can not use the landing page A/B testing functionality on the least expensive Getresponse plan (where the system shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you are serious about landing pages – plus they are certainly a helpful attribute – then it is definitely worth considering one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to show an infinite number of landing pages to prospective subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I’d just go for one of the pricier plans (which I suppose is what Getresponse would like you to do!) .
Getresponse was before its rivals for quite some time with its responsive email design performance, which automatically corrects your e-newsletter’s template so that when a user is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you simply hit on a’cellphone preview’ button for an instant snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape style. Bulk Mailer Email Marketing Software
Customer Relationship Management
Among the most frustrating facets of using many well-known CRM tools is the necessity to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to add prospects to it).
When I watched Getresponse lately introducing a brand new CRM attribute in their plans I was intrigued – this could potentially do away with all that data exporting and exporting, and keep everything neatly in one area.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to perform quite basic tasks: you could create sales pipelines, add contacts to them and track activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing functionality and you can add users into a CRM pipeline based on their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation would be as follows:
It is possible to add a contact to a particular stage on a revenue pipeline based on the page of your website that they finished a form on;
you can then send a automated email tailored to that pipeline period a few days later;
and based on the action they took with regard to this email (clicking on a particular link etc) you could automatically move them onto another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and I can’t think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this type of functionality you normally must look at dedicated — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all good news about the CRM front — there are some big things missing from Getresponse’s CRM feature collection.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a record of the communication in the contact’s history. There is now no way of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to prospects or clients.
And strangely, when you click a contact within a deal pipeline, you can’t see their contact activity — i.e., the activities they’ve taken (open, clicks etc.) in regards to previous communications which you have delivered to your prospects are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t display their history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Eventually, adding contacts into a pipeline stage is difficult. You need to add contacts to a list first, then visit the CRM pipeline, include a bargain and search your lists for the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just have the ability to put in a bargain directly to a pipeline and input the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new attribute and the stuff it could do on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database and your webinar tool under the exact same roof is very appealing.
The pricing is also very competitive too by comparison to established webinar solutions. For instance, among the leading webinar providers, Gotowebinar, fees $199 per month to host webinars with up to 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ program permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even buy webinars performance as an add-on to a cheaper plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host larger scale distributions than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not need to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, especially once you consider you could connect it in with a built-in CRM tool (more about that in a minute ). Bulk Mailer Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully hit inboxes – is obviously a very important point to look at when selecting an email marketing tool.
Not all email advertising providers are that forthright in their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it in their own site:
At GetResponse we are frequently asked about the quality of the deliverability speed. Since deliverability depends on many factors, including the content of your messages, the deliverability rate could vary for every mailing. For our clients collectively, nevertheless, we are proud to say our general deliverability rate currently stands at 99%.
Obviously you are going to need to take the organization’s term for this, but supposing it is accurate, it is a fantastic rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – this is something I have not struck on competing goods’ metrics. A thumbs up for this.
I really do need to pull Getresponse on one thing concerning deliverability however: to ensure a high deliverability rate, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but only on the costlier Getresponse’Max’ programs.
Though I’ve not struck any deliverability problems using the less costly plans, competing products do not make you invest in a more expensive strategy to avail of the feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in procedure, the individual registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of one opt-in process is that it makes it very simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the amount of subscribers on your list. A dual opt-in process is best for verifying the folks subscribing to your list are using actual email addresses and leads to cleaner information and more accurate stats (because receptive rates etc. ) are calculated according to a list containing just real email addresses).
The fantastic news here is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse to be flexible about this.
You are probably thinking that this sounds quite good — but to tell the truth, I think there’s a lot of room for improvement with respect to Getresponse form templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being watched on).
Furthermore, no controls are provided by Getresponse to change forms on or off on specific devices or individual pages of your website. At the light of Google’s brand new approach to pop-ups (where sites can have a hit in search results if they exhibit’intrusive interstitials’ on mobile devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and for popups I connect my Getresponse to some growth-hacking tool called Sumo (that allows me to change pop-ups off for mobile users, as well as display forms precisely as I’d like to and on the webpages I want). Bulk Mailer Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I’d assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes locating certain functionality just a little bit tricky at times).
One place I feel that might be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide an extremely flexible way to create blocks of content and move them about an e-newsletter, in practice it’s quite user friendly to use and can cause accidental deletion of content, or positioning of it at the incorrect portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it will make for a helpful instrument – it is only that the execution of it might be somewhat better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial is not contingent upon providing credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be useful if that could be raised a bit, as it would help prospective users try out the tool in more’real-world’ situations.
There are three main types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, several additional kinds of strategy to pick from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for consumers whose lists transcend 100,000 email addresses: this begins at $1199, with exact pricing based on requirements (if you are considering the”Enterprise” program, you’ll want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — these are considerably more generous than most competing platforms. Bulk Mailer Email Marketing Software
Distinctions of Each Plan
All the Getresponse plans cover the important basics — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / blog to-email functionality
comprehensive segmentation alternatives
societal sharing tools
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ programs up
Landing pages – you can only avail of all landing pages which enable split testing and boundless views if you are on a’Pro’ plan or greater
Webinars – this performance isn’t available at all on the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it is unclear what the limitation is on the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ program; by contrast you receive 3 on’Guru’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are pleased to use one of those entry-level’Email’ programs, the pay-per-month Getresponse plans are on the whole cheaper than those provided by many of its key competitors, especially in case you have a fairly large number of email addresses on your own database.
For instance, in case you have a mailing list containing between 9,000 and 10,000 documents that you want to send an infinite number of mails per month to, you’ll find that hosting it using Getresponse costs $65 per month.
$4 a month cheaper compared to Aweber
$10 cheaper per month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your database but on the number of emails you send per month also. If you’re happy to set a limit on the amount of emails sent via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably higher than Getresponse’s.
The sole well-known service I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing bands, meaning that based on the size of your listing, it might occasionally be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee for a 1,000 record database is the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing suppliers — especially Mailchimp – offer free accounts for users that have a small number of documents (but these don’t supply the full range of features that you get on a paid plan).
As mentioned before, if you are prepared to pay upfront for 1 or 2 decades, you can avail of substantial discounts that the other competitors do not yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing department. However, what about features? Bulk Mailer Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and communicate with an email .
It’s also one of the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all round’ proposal, and it’s what continues to persuade us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it should be. A good deal of improvements can be made into the data capture forms too, particularly for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made into the service offering.
Overall though I rate Getresponse very tremendously – you receive considerable bang for your buck with this item.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Excellent marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
So long as you are happy to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering as much, if not more functionality as them.
The discounts you receive when paying upfront for a couple of years of service are very generous – you’ll be hard pushed to find comparable reductions in prices from key opponents.
Its webinar functionality is a USP – something that isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are strong.
Getresponse is transparent about deliverability rates, publishing characters on its own site and supplying deliverability data for person e-newsletters you send.
It offers a very flexible approach to data segmentation – more flexible than many competing goods.
It permits you to add subscribers to a mailing list on both a single-opt in and also a dual opt-in basis.
It sends responsive emails and allows you to preview smartphone variations of your e-newsletters really easily.
It includes a useful landing page creator – but keep in mind you have to be on a more expensive plan to get the fully functional version of the.
You can test out all of its features free for 30 days without the need to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms provided are not responsive and you can not control when and in which they’re displayed on your site.
CRM performance has to be improved considerably before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates supplied.
You can just use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing goods.
The pricing arrangement is a little confusing, with users having to pay something of a premium to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not allow you to execute A/B tests, meaning that in order to obtain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Bulk Mailer Email Marketing Software