Description of Getresponse Bulk Email Software For Email Marketing
Getresponse is primarily an email Advertising program that allows you to: Bulk Email Software For Email Marketing
Import and host a mailing list and capture data onto it
generate newsletters which can be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
view and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also supplies training hosting, landing pages, and some CRM (client relationship management) functionality.
We’ll discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s attribute set is possibly among the most comprehensive on the market.
Not only does this provide all the crucial stuff you’d expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it has been expanding the feature set to the point where it’s morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down to the key features to learn.
Up until very recently Getresponse service was amongst the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email service and various online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be fair, many similar e-marketing platform providers only offer both of these channels – if phone service is a deal-breaker for you then you might wish to contemplate Aweber, which still supplies it (you can read our Aweber review here).
In terms of the quality of Getresponse support, I’ve not had to use it very often (a fantastic thing) but when I have I have discovered it for a bit of a mixed bag (less of a good thing). Some of those live chat support I’ve received was excellent, and I have not needed to wait too long to chat with an agent; the email service .
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the quality of support Getresponse offer. As with a number of these types of companies, I anticipate it often boils down to that you get daily. Bulk Email Software For Email Marketing
Getresponse provides some very comprehensive analytics and reporting options. You get all the basics of track – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features that are worth a Specific mention, namely:
‘one-click segmentation’: the option to identify people who did not engage with an e-newsletter that you sent and put them in a segment of readers which you may then email again with a different version of the e-newsletter
‘metrics over time’: you can discover just when most of your subscribers take action on your emails, and period your prospective mailouts based on this info
’email ROI’: by adding some tracking code into your post-sales page on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in electronic mail marketing.
Per-user information – you could click one of your subscribers and see where they signed from, where they’re located and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (especially around sales tracking) however Getresponse’s reporting application is definitely one of most fully featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a little.
Regrettably, the templates provided out of the box seem somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and that I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and imagery easily enough using the controls supplied; and naturally there’s nothing to prevent you simply designing your own HTML email template and importing the code for this.
Furthermore, there are tons of templates to choose from — over 500 — and they are presented in easy-to-understand categories, therefore it is generally pretty straightforward to find a good starting point to get a template and edit it until you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of buying a template from a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email software options aren’t very extensive (just 11 templates are provided – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them (2010). I finally found something that worked for me personally, but I think that there are definitely some improvements that could be created in this area. Bulk Email Software For Email Marketing
Autoresponders are e-newsletters which are sent to your readers at intervals depending on you — you can put them up so that instantly after someone signs up to your mailing list, they get a welcome message in your business; a week later they could receive a discount deal for a number of your products or services; 3 months after they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles like the example above, and action-based messages may be triggered by user actions or advice, for example:
subscriptions to certain lists
changes connected preferences
finished trades / goals
changes in consumer data
Recently Getresponse launched a new version of their new autoresponder functionality, known as’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you essentially set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a specific link etc..
This type of performance goes way beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel that can be customised to the nth degree.
For a fast overview I’d suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, that these more innovative marketing automation features are only available on the more expensive plans – the’Pro’ program and up. Bulk Email Software For Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads if, instead of simply directing individuals to a (cluttered!) Website, they tip users to attractive’squeeze pages’ containing clear information and a clean, well-designed data capture type.
Getresponse offers something quite beneficial in this regard that most of its rivals don’t: a landing page creator (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page functionality but it’s yet to become sophisticated at Getresponse’s.
But unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could simply be displayed 1,000 times per month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (whereby the machine shows a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful feature – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages attribute as an add-on for an extra $15 per month, but very frustratingly, even though the add-on permits you to display an infinite number of landing pages to prospective subscribers, it doesn’t include A/B testing.
Therefore, if I was considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier programs (which I suppose is what Getresponse would like one to do!) .
Getresponse was before its rivals for quite a while using its responsive email design performance, which automatically corrects your e-newsletter’s template so that when an individual is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is far better than most similar products when it comes to displaying a responsive record of your e-newsletter – you simply hit on a’mobile preview’ button to get a quick snapshot of your email looks like on a smartphone (see image right).
Not only this but you can’reverse’ the smartphone preview around, so that you can preview what your own email looks like when the screen is employed in either portrait or landscape mode. Bulk Email Software For Email Marketing
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument as a way to do mailouts (or the need to export info from your email marketing tool into your CRM to include leads to it).
When I saw Getresponse lately introducing a new CRM feature in their plans I had been intrigued – this could possibly eliminate all that data exporting and importing, and keep everything neatly in one area.
Initially I was not that impressed with the Getresponse CRM tool as you can only use it to perform quite basic tasks: you can create sales pipelines, add contacts to them and track activity (mails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
You can add a contact to a particular stage on a sales pipeline depending on the page of your site they finished a form on;
you could then send a automated email tailored to this pipeline period a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a certain link etc) you can automatically move them on another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can not think of any similar email marketing product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are some big things missing out of Getresponse’s CRM feature set.
The most glaring omission is e mail activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a list of the communication in the contact’s history. There’s now no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one emails to leads or clients.
And strangely, if you click a contact in a deal pipeline, you can not see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications that you have delivered to your prospects are not displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent too: unlike committed CRM tools, there is no way to assign tasks to other group members.
Finally, adding contacts into your pipeline stage is difficult. You have to add contacts to a list , then visit the CRM pipeline, include a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to add a bargain directly to a pipeline and enter the contact details of your lead or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it’s a new feature and the stuff it could perform on the automation side is impressive. I am optimistic that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the ability to host webinars on the stage.
Given that webinars are generally used as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very aggressive too compared to based webinar solutions. For example, one of the primary webinar services, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (and a great deal more) with Getresponse for $165 (so long as your listing size is below 25,000).
With regard to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might even purchase webinars functionality as a add on to a more affordable plan: $40 a month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees limit. It isn’t clear what your choices are if you need to host larger scale webinars than that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact Your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you believe that you can link it in with a built-in CRM tool (more about this in a moment). Bulk Email Software For Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is always an important point to check at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are often asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients jointly, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you’re going to need to take the company’s term for this, but assuming it is accurate, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
What’s more, Getresponse really provides you the deliverability rate of each message on your email analytics – this is something I haven’t struck on competing products’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it is advisable to use a system named DKIM email authentication. You are able to use DKIM using Getresponse – but only on the more expensive Getresponse’Max’ plans.
Though I have not struck any deliverability problems utilizing the cheaper plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it’d be useful to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person registering to your mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your record is sent via an email containing a confirmation link that s/he must click before being subscribed.
The main advantage of a single opt-in process is that it makes it very simple for users to sign up for your mailing list; additionally, it generally increases conversion rate and so the amount of subscribers on your list. A dual opt-in process is better for verifying the folks subscribing to a record are using real email addresses and contributes to cleaner information and more accurate stats (because open rates etc. are calculated based on a list comprising just email addresses).
The fantastic news is that Getresponse permits you to take advantage of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for improvement with respect to Getresponse kind templates.
To begin with, they are not responsive (i.e., they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on specific devices or pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can have a hit in search results if they exhibit’intrusive interstitials’ on cellular devices) this is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I link my Getresponse into some growth-hacking tool named Sumo (that enables me to change pop-ups off for mobile users, as well as display forms precisely as I’d love to and onto the webpages I need ). Bulk Email Software For Email Marketing
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all the basics: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its competitors in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
1 place I think that could be significantly better in the user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to create blocks of content and transfer them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head about it, and practice using it a bit, it will result in a useful instrument – it is only that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals could be difficult.
The 30-day free trial that Getresponse provides is completely functional and the free trial isn’t contingent upon supplying credit card details.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and today I am getting charged for a commodity I don’t use” scenario.
The only down side to the free trial is the fact that it limits the amount of readers it is possible to send to 1000. It would be good if that could be raised a bit, as it would help potential users try the tool out in more’real-world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and inside each of them, many additional types of strategy to pick from (all based on list size).
As much as 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” program for users that our lists transcend 100,000 email addresses: that begins at $1199, with accurate pricing depending on requirements (if you are considering the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than many competing platforms. Bulk Email Software For Email Marketing
Distinctions of Each Strategy
All the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, grow and host an email database
a wide range of templates
responsive email layouts
RSS / site to-email performance
comprehensive segmentation options
social sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its’Pro’ plans up
Landing pages – you can only avail of all landing pages that enable split testing and boundless views if you’re on a’Guru’ plan or greater
Webinars – this functionality is not accessible whatsoever around the’Email’ plan and the number of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s unclear what the limit is about the’Enterprise’ plan).
Users – you can only have one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you are happy to use one of the entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you’ve got a fairly high number of email addresses onto your own database.
For example, in case you’ve got a mailing list containing between 9,000 and 10,000 records that you want to send an unlimited number of emails each month to, then you’ll find that hosting it with Getresponse costs $65 per month.
$4 a month more affordable compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not only the number of email addresses in your database but on how many emails you send per month also. If you’re happy to set a limit on the number of mails delivered via Campaign Monitor (in the case above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably greater than Getresponse’s.
The only well-known service I can think of that comes in considerably more affordable is Mad Mimi, which costs $42 a month to sponsor up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your listing, it may sometimes be a slightly cheaper alternative than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is the like Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less operational offering for $12 per month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a few records (but these don’t supply the full assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or 2 years, you can avail of substantial discounts that the other competitors don’t yet provide.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about features? Bulk Email Software For Email Marketing
Getresponse represents among the more cost-effective ways to host and communicate with an email database.
It is also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any competing product that delivers this’all around’ proposition, and it is what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made nonetheless, particularly where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it ought to be. A good deal of improvements could be made into the data capture forms also, especially for consumers wishing to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
So long as you’re pleased to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in some cases, significantly so) whilst supplying just as much, if not more performance as them.
The discounts you receive when paying for a couple of years of support are extremely generous – you’ll be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its website and supplying deliverability statistics for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters really easily.
It comes with a helpful landing page founder – but keep in mind you have to be on a more expensive plan to get the fully operational version of the.
You can try out all of its features free for 30 days without needing to enter credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can not control when and where they are displayed on your site.
CRM functionality needs to be improved considerably before it could be considered a substitute for a standalone CRM product.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates look slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with users having to cover something of a superior to get the landing page creator tool.
The free trial limits the number of readers you can send messages into 1000.
The landing page add-on does not allow you to execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive plan than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Bulk Email Software For Email Marketing