Description of Getresponse Bulk Email Marketing Software Best
Getresponse is primarily an email Advertising program that allows you to: Bulk Email Marketing Software Best
Import and host a mailing list and also capture data on it
create newsletters that could be delivered to the subscribers on your mailing list
automate your emails to subscribers via use of’autoresponders’
view and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it is becoming more of an’all-purpose’ marketing solution.
In addition to email marketing, it also supplies training hosting, landing pages, and some CRM (client relationship management) performance.
We’ll discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly among the most comprehensive out there.
Not only does this provide all the crucial stuff you would expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so on, but as mentioned previously, it’s been expanding the attribute set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to find out.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone service alongside live chat support, email support and various online tutorials / tools.
Regrettably, the phone support has been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be fair, most similar e-marketing platform providers only offer both of these channels – if telephone service is a deal-breaker for you you might want to contemplate Aweber, which nonetheless provides it (you can read our Aweber review here).
Concerning the quality of Getresponse support, I’ve never needed to use it very often (a fantastic thing) but when I’ve I’ve found it to be a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received was outstanding, and I have not needed to wait too much time to chat with a broker; the email service .
Some of the feedback I’ve got from our readers does indicate that there do have to be improvements made concerning the caliber of service Getresponse offer. As with a lot of these types of companies, I expect it boils down to who you get daily. Bulk Email Marketing Software Best
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of course – open speed, click-through, unsubscribe Prices and so forth – but also to that you will find some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who did not participate with an e-newsletter that you shipped and put them in a section of readers which you can then email again using another variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers take action in your mails, and period your future mailouts based on this information
’email ROI’: by incorporating some monitoring code into your post-sales page on your site, you can discover how effectively (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user information – you can click one of your subscribers and see where they signed from, where they are found and which emails they have opened in the past.
Mailchimp and Aweber offer some comparable reporting functionality (particularly around sales tracking) but Getresponse’s reporting tool is decidedly one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
Thus far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided out of the box look somewhat dated; they are not as attractive as the ones offered by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, designs and vision easily enough with all the controls supplied; and of course there is nothing to prevent you simply designing your HTML email template and importing the code for this.
Additionally, you will find a lot of templates to choose from — around 500 — and they are presented in easy-to-understand classes, therefore it is generally pretty simple to locate a good starting point to get a template and then edit it until you’re delighted with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the option of purchasing a template from a third party supplier such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the range of RSS-to-email applications options aren’t very extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me personally, but I think that there are definitely some improvements which could be created in this area. Bulk Email Marketing Software Best
Autoresponders are e-newsletters which are delivered to your readers at intervals depending on you — you can put them up so that instantly after someone signs up to a mailing list, they get a welcome message from your company; a week later they could receive a discount offer for some of your goods or services; 3 months later they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to particular lists
changes in contact preferences
finished trades / goals
changes in consumer data
Lately Getresponse launched a new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do if a user opens a specific deal, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been on offer from autoresponders, and allows you to make a user journey that can be customised to the nth level.
For a quick overview I would suggest having a look in Getresponse’s video overview for Marketing Automation.
It is important to note, however, these more innovative marketing automation features are only available on the more expensive plans – the’Guru’ program and up. Bulk Email Marketing Software Best
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing people to some (cluttered!) Website, they tip users to attractive’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something quite useful in this respect that the majority of its competitors don’t: a landing page founder (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page functionality but it is yet to become as sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page performance is rather limited: you can just produce one landing page, that could simply be displayed 1,000 times per month.
Also, and very importantly, you can’t utilize the landing page A/B testing performance on the cheapest Getresponse program (whereby the machine indicates a sample of your users different versions of your landing page, calculates conversion speeds, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re unquestionably a useful attribute – then it is definitely worth looking at one of the more expensive Getresponse plans.
You may buy the Landing Pages feature as an add-on to get an extra $15 a month, but very frustratingly, even though the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I’d just go for a few of the pricier plans (which I suppose is exactly what Getresponse would like you to do) .
Getresponse was before its rivals for quite some time using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that when a user is reading it on a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is far better than many similar products as soon as it comes to displaying a reactive preview of your e-newsletter – you just hit on a’mobile preview’ button to get a quick snapshot of what your email looks like on a smartphone (see picture right).
Not only this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Bulk Email Marketing Software Best
Customer Relationship Management
One of the most frustrating facets of using many well-known CRM tools is the necessity to export data to CSV and straight back into your email marketing instrument in order to perform mailouts (or the necessity to export info from your email marketing tool into your CRM to include prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I was intrigued – this could potentially eliminate all that data exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you can create sales pipelines, add contacts to these and monitor activity (emails, telephone calls etc.) with those contacts manually.
But lately Getresponse have upped their game somewhat on this front. The CRM is currently integrated with all Getresponse’s email marketing functionality and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline phase.
An example of how to use this operation is as follows:
You can add a contact to a particular stage on a sales pipeline based on the page of your website that they completed a form ;
you could then send a automated email tailored to that pipeline stage a few days afterwards;
and based on the actions they took in regards to that email (clicking on a particular link ) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it is not all fantastic news on the CRM front — there are a few big things missing from Getresponse’s CRM feature set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to a lead or customer; doing this keeps a record of the communication in the contact’s history. There’s now no method of doing this together with the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or clients.
And strangely, if you click a contact in a bargain pipeline, you can’t see their contact activity — i.e., the actions they have taken (open, clicks etc.) in regards to previous communications which you’ve sent to your leads are not displayed. To see this, you need to go out of the CRM part of Getresponse, hunt for your contact in the contacts section and click on their details. But guess what? Doing so does not display their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into a pipeline stage is tough. You have to add contacts to a list first, then go to the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just have the ability to add a deal right to a pipeline and then input the contact information of your guide or client at the point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new attribute and the things it could perform on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the platform.
Given that webinars are generally used as a lead-generation strategy, the idea of having your email database and your webinar tool under the exact same roof is extremely attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of example, among the leading webinar services, Gotowebinar, fees $199 per month to host webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With respect to attendee limitations, the Getresponse’Guru’ plan allows you to host a webinar with around 100 participants; the’Max’ program’s cap is 500.
You can even buy webinars performance as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your options are if you need to host larger scale distributions than that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any applications to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar performance is potentially a very helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key competitors, especially once you believe you could connect it in using a built-in CRM tool (more about this in a moment). Bulk Email Marketing Software Best
The email deliverability rate – the percentage of e-newsletters delivered that successfully reach inboxes – is always an important thing to check at when choosing an email marketing tool.
Not all email marketing suppliers are that forthright about their deliverability rates; but Getresponse seems pretty open about this, with this to say about it on their website:
At GetResponse we are often asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of factors, including the content of your messages, the deliverability rate could vary for each mailing. For all our clients collectively, nevertheless, we’re proud to say our overall deliverability rate now stands at 99%.
Clearly you’re going to have to choose the organization’s word for this, but assuming it’s accurate, it is a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their intended recipients.
What’s more, Getresponse actually gives you the deliverability rate of each message on your email analytics – that is something I haven’t encountered on competing products’ metrics. A thumbs up for this.
I do need to pull Getresponse on one thing relating to deliverability however: to guarantee a high deliverability speed, it’s a good idea to use a platform named DKIM email authentication. You can use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I’ve not encountered any deliverability difficulties using the less costly plans, competing goods do not force you to invest in a more expensive plan to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: having a’single opt-in’ or even a’double opt-in’ process.
If you utilize a single opt-in process, the individual registering to your own mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in procedure, the person registering to your list is sent via an email containing a confirmation link that s/he must click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very easy for users to sign up for your mailing list; it also generally increases conversion speed and therefore the amount of readers on your list. A double opt-in procedure is best for verifying the folks subscribing to a record are using real email addresses and contributes to cleaner information and more precise stats (because receptive rates etc. are calculated based on a list comprising only real email addresses).
Now, the good news is that Getresponse allows you to take advantage of either opt-in approach – this is not the case with all competing goods. So a thumbs up for Getresponse for being flexible about this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there is a great deal of room for advancement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Furthermore, no controls are provided by Getresponse to change forms off or on on particular devices or pages of your site. In the light of Google’s new strategy to pop-ups (where sites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I generally avoid using Getresponse form templates, and make do using HTML embeded forms that I design myself, and also for popups I link my Getresponse to some growth-hacking instrument called Sumo (this enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d like to and on the pages I need ). Bulk Email Marketing Software Best
Overall, Getresponse is pretty simple to use. It is certainly easy enough to do all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is pretty clean and intuitive.
With regards to how it stacks up against its competitors in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
1 place I think that might be significantly better from a user-friendliness standpoint is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide an extremely flexible way to make blocks of articles and move them around an e-newsletter, in practice it’s quite user friendly to use and may lead to accidental deletion of material, or positioning of it at the incorrect part of the e-newsletter.
If you can get your head around it, and practice using it a bit, it will make for a useful instrument – it is only that the implementation of it might be somewhat better.
Also, as explained above, the CRM tool could be better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial which Getresponse supplies is fully operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for this particular trial and now I am getting charged for a commodity I don’t use” scenario.
The only down side to this free trial is the fact that it restricts the amount of subscribers it is possible to send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try out the tool in more’real world’ scenarios.
There are three chief types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, several additional kinds of strategy to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers that our lists transcend 100,000 email addresses: this starts at $1199, using accurate pricing depending on requirements (if you’re interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a presentation, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are much more generous than most competing platforms. Bulk Email Marketing Software Best
Distinctions of Each Plan
All the Getresponse plans cover the significant basics — key characteristics include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email layouts
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this functionality is not accessible whatsoever on the’Email’ strategy and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, especially in case you have a fairly large number of email addresses on your own database.
For example, in case you have a mailing list comprising between 9,000 and 10,000 records which you want to send an unlimited number of mails each month to, then you might find that hosting it with Getresponse costs $65 per month.
$4 a month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not just the number of email addresses on your database but on how many emails you send a month also. If you are happy to set a limit on the number of emails delivered via Campaign Monitor (in the case above, to 50k mails ), you can expect to pay a monthly charge of $89, nevertheless substantially higher than Getresponse’s.
The sole well-known service that I could think of that comes in significantly more affordable is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality offered by Mad Mimi is nowhere near as broad as Getresponse’s or indeed the other products mentioned above).
It’s also worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on the size of your list, it may occasionally be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users that have a few records (but these don’t offer the full assortment of features that you get on a paid program ).
As stated earlier, if you’re ready to pay upfront for 1 or two years, you can avail of substantial discounts that the other competitors don’t yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing section. However, what about attributes? Bulk Email Marketing Software Best
Getresponse represents among the more cost-effective ways to host and speak using an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under one roof. It is hard to consider any rival product that offers this’all around’ proposal, and it’s what continues to convince us to use it to Style Factory’s email advertising.
Some developments to Getresponse do have to be made nonetheless, especially where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture forms too, especially for users wanting to display them on mobile devices.
And from what I gather from reader opinions, there are developments that could be made to the support offering.
Overall though I speed Getresponse very highly – you receive considerable bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you are happy to utilize an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain situations, significantly so) whilst offering as much, if not more functionality as them.
The discounts you get when paying for one or two years of service are extremely generous – you will be hard pressed to find similar reductions in costs from key competitors.
Its webinar functionality is a USP – something that isn’t offered by any similar products.
Its reporting and thorough split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing characters on its website and supplying deliverability data for person e-newsletters that you send.
It provides an extremely flexible approach to information segmentation – more elastic than many competing products.
It permits you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters really readily.
It includes a useful landing page founder – but bear in mind that you need to be on a more expensive strategy to get the fully functional version of the.
You can try out all its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved considerably before it could be thought of as a replacement for a standalone CRM product.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a premium to get the landing page creator tool.
The free trial limits the amount of subscribers you can send messages to to 1000.
The landing page add-on does not let you perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone service is provided. Bulk Email Marketing Software Best