Introduction Bulk Email Marketing Services
If I asked you to name an email Marketing instrument, what could you say? Bulk Email Marketing Services
MailChimp? Aweber? ActiveCampaign?
Like most online industries now, email marketing has been Dominated by the identical large players for the previous ten years. Which means that they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to find out whether it stands its own ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Utilize email builder/template editor
– Practical Email components such as countdowns and product boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and comprehensive reporting
– A Fraction of the cost compared to most other options
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Bulk Email Marketing Services
Like most email marketing providers these days, you will need to Go through a review process before being able to correctly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information such as your company name, website, Industry, address, company size, record size and even the type of material you plan to send.
Then, You Have to confirm your Site (or domain name).
This is still part of this approval process, and MailerLite will Simply ask which email is associated to that domain so they can email you a confirmation link.
As Soon as You’ve completed these Steps, you’ll need to wait it out.
The MailerLite team will review your application, check your Website, and ascertain whether you are a fantastic fit for their service.
(Quite simply, they’re making sure you are not a spammer/scammer)
As revealed above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything before accepted.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these steps aren’t perfect for getting started, it Does help prevent malicious users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We’ll get to automations soon, do not worry.)
But if it’s a brand new blog article, podcast, or timely Announcement, there is always a reason to send a more immediate email.
That’s where’Campaigns’ come in.
Clicking the brand new’Produce Campaign’ will give you several options.
– Regular effort: A traditional broadcast email.
– A/B split campaign: Multiple email Variations, such as subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t open your broadcast email, together with the option of changing the subject line and email articles.
– RSS campaign: Create a recurring campaign That sends new content to readers using your site’s RSS feed.
Apart from a few added options, the Majority of these will follow The same step-by-step procedure of a standard campaign.
So let’s walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you to the dragn’ drop editor by default.
In the time of writing, you’ll find 21 email templates to select From which is a little on the low side, however, the designs are super contemporary.
And, of course, if you would just Prefer to reuse a previous email, you can click the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to work with, Making viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add different Kinds of articles to your email, including videos, product columns, and social links.
After making your adjustments, just click’Done Editing’ and you’ll Be carried to the recipients’ options where you are able to choose your classes or sections.
The tab also allows you To develop segment-like rules on-the-fly, in the event your targeting isn’t quite perfect.
Finally, right before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that is immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Bulk Email Marketing Services
Managing Your Clients
Having granular control over your subscribers is arguably among The most important facets of any email marketing program today.
Because highly personalized efforts Are Essential if You are searching to increase opens, clicks, and, above all, your own conversions.
And while many providers allow you to”label” readers in order To target them effectively, MailerLite utilizes a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Choices; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a section only when they meet the Specified rules, and are automatically added or removed accordingly.
Here is what establishing a rule looks like:
Notice the way you can also blend Rules, in addition to another rule if the first doesn’t exist.
Pretty smart, eh?
The next tab is for groups, and despite the difference in name, These act much like your usual”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — that we’ll get into in a minute — and they have no value aside from what you call them.
As you Begin to use this platform, you’ll Start to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in case you’re unsure:
Basically, groups are more of a Deliberate activity on a per-subscriber basis, whereas Segments permit you to bulge multiple subscribers collectively according to a common denominator.
Somewhat confusing, I’ll admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Finally, the’Fields’ tab is used to personalize your email copy.
You’ll notice that MailerLite has Already populated this region with their own areas, such as name, company, and nation.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they actually work?
You can either upload a CSV record of your readers along with Your custom field information in distinct columns… or can easily add these fields to your forms which will only apply to prospective subscribers.
Here’s a screenshot of a test area I created and added into a form:
I will not go too much into the form Things here because I have a whole section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve collected your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click the’Personalization’ drop down and select your Custom field.
I am barely scraping the surface Of what’s possible with custom fields, but it is important to know this is a feature you may use.
Overall, it’s fair to state MailerLite has their contributor Direction and personalization features on stage. Bulk Email Marketing Services
If you are not impressed with what you have seen so far, then perhaps The page builder will tickle your fancy.
After choosing’Landing Pages’ in the forms page, you’ll be Able to pick from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, it will offer a fantastic foundation to work from if, like most of us, you don’t have that pure eye for design.
I went ahead and chosen the’Lead Generation’ template, however They all finally do the same task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or alter your landing page.
Now, I have used my fair share of Visual page builders, and this is better than a few dedicated alternatives *cough* WPBakery.
Along with the fundamental building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
It won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all 3 kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite actually Provides a Decent set of type building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there’s a whole lot to cover .
Let’s begin with your Bog-standard embedded form.
These forms are created inside MailerLite in order to get An embed code, which you can then put on your site to display it on specific pages.
Despite beginning super fundamental, the form designer allows you To customize everything from the form style, subjects, background, name, enter fields and, of course, the button.
Form text may also be edited directly, which Provides you a chance To envision your own copy in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure the way the Form works, such as adding extra fields and setting a custom success page.
(There is a GDPR compliance option. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded form and prevents users from redirecting.
Last but surely not least, you Can assess how your form screens on cellular by shifting the toggle to responsive mode.
You won’t Have the Ability to make any design changes , but it makes Sense to check, nevertheless.
So that’s an Summary of this Embedded form but as I said before, you may also create popup forms in MailerLite.
While the Vast Majority of this setup Procedure is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good foundation to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for both ribbons and slide-in forms, it is pretty impressive to observe this amount of control over popup types.
And, like before, you can perform with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap this out for A”No thanks” text option, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Statistics in the dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and kind signups.
Clicking into any campaign will Give you special reporting for this campaign.
This is where you’ll find some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying surroundings, email client and more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into different areas of the report to get a more comprehensive breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so You can see your readers interacted with your mails compared to another.
Reports for automations will also be Accessible under the’Automations’ tab, even though I found to be less insightful than campaign reports.
Here’s a quick example:
Total, MailerLite does a Stellar job with their reporting port, and many will find the available data more than enough to meet their needs.
What is email marketing with no dashboard of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, That the automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email marketing software.
After establishing your trigger, you can begin adding steps to your workflow.
These measures could be anything from sending an email, including a Delay, a conditional split, or an act, such as transferring a contributor or upgrading their records.
Here’s a straightforward workflow I set together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations like this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s now no automation for transferring Subscribers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that trigger new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when creating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered earlier in the critique.
This time, however, once you’ve established your email, clicking on the ‘Done editing’ button will direct you straight back into the automations workflow rather than the usual sending alternatives.
Finally, your email will be Loaded into your own automation.
A nice touch here is using a thumbnail preview of your Email within your automation block, which means you can get an concept of what it contains at a glimpse.
While this procedure may seem like A grind on paper, it’s actually much quicker than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, so you’ll likely find this a downgrade in performance.
It’s fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there’s 1 type of automation You won’t find in MailerLite, and I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Readers interact with the pages on your site.
This kind of behavioral targeting just is not accessible MailerLite right now, so if it’s something you use or plan to use, you might want to skip this one. Bulk Email Marketing Services
The cost of MailerLite is no doubt among the tools largest Selling points, and let’s face it, we all love a good bargain.
For starters, they offer an infinite free plan that includes All attributes (including premium) to get up to 1,000 subscribers.
While There’s some subtle Branding on your emails using this program, it’s still an wonderful alternative for those starting out.
And what about the premium plans?
It turns out, at around half of the Price of this competition on average, MailerLite is undoubtedly among the cheapest options on the market. Plus, if you are willing to pay yearly, you can also get an even greater discount.
In fact, I haven’t been able to locate anything that does the Exact Same job, cheaper.
MailerLite is one of the email advertising tools to interrupt The (very crowded) sector in the last couple of decades, which is no simple feat.
While it’s not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you’ll seriously struggle to beat.
Thinking of giving it a spin? Let us know how it works for you From the comments. Bulk Email Marketing Services