Background Bulk Email Marketing Campaign
If I asked you to name an email Marketing tool, what would you say? Bulk Email Marketing Campaign
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email advertising continues to be Dominated by the identical large players for the previous ten years. Which means they get promoted very heavily and accomplish a lot of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this review, I’ll be ripping MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the switch.
– Uses tag-based system (called Groups)
– Powerful Segmentation using principles
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Simple to Use email builder/template editor
– Practical Email components for example countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both digestible and in-depth reporting
– A Fraction of the cost compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for site tracking Bulk Email Marketing Campaign
Like most email advertising providers Nowadays, you will need to Go through a review process before being able to properly use the program.
When you first register, you’ll be asked to finish your profile.
This includes information like your organization name, website, Business, address, company size, record size and even the type of content you plan to send.
Then, You Have to confirm your Site (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is related to this domain so they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, assess your Website, and ascertain whether you are a good fit for their services.
(In other words, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to use the software to make campaigns and perform with the attributes, but you won’t have the ability to send anything before approved.
I had been”partially” approved within a few hours, which gave me a Temporary limitation of 500 subscribers.
Here’s what the email said:
However, while these measures are not perfect for getting started, it Does help stop unscrupulous users from damaging everyone else’s deliverability.
If you’re anything like me, you’ll rely on automations to handle The majority of your email advertising.
(We’ll get to automations shortly, don’t worry.)
But if it’s a new blog post, podcast, or timely Announcement, there’s always a reason to send a more instant email.
That’s where’Campaigns’ come in.
Clicking the new’Produce Campaign’ will give you several options.
– Regular effort: A Conventional broadcast email.
– A/B split campaign: Multiple email Variations, including subject line, from name and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Do not open your broadcast email, with the choice of changing the subject line and email articles.
– RSS campaign: Produce a recurring campaign That sends new content to subscribers using your site’s RSS feed.
Aside from a few additional choices, most of these will follow The same step-by-step procedure of a normal campaign.
So let us walk you through it.
Once you click to create your effort, you’ll be requested to Pick a favorite editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can switch to the Templates tab and choose from one of the pre-designed email templates — that will move you into the dragn’ drop editor by default.
At the time of writing, you’ll find 21 email templates to select From which is somewhat on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this instance, I’ll choose the first template in the library.
The editor is easy to use, Which makes customizing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to add distinct Kinds of articles to your email, including videos, merchandise columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you will Be carried to the recipients’ options where you can select your groups or segments.
The tab also allows one To develop segment-like rules , in the event your targeting isn’t quite right.
Finally, before sending, you’ll get into the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that’s immediately, at a set time/date, or according to your readers time zones.
Impressive, right? Bulk Email Marketing Campaign
Managing Your Clients
Possessing granular control over your readers is arguably among The most essential facets of any email advertising program now.
Because highly personalized campaigns Are Essential if You’re looking to increase opens, clicks, and, most importantly, your conversions.
And while most providers allow you to”label” subscribers in order To target them effectively, MailerLite uses a slightly different approach.
When you open up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your subscribers belong to a segment only when they meet the Specified rules, and will be automatically inserted or removed so.
Here’s what setting up a rule looks like:
Notice the way you can also blend Rules, in addition to an alternate rule if the first does not exist.
Pretty smart, eh?
The following tab is for groups, and also the difference in title, These behave much like your normal”tagging” system.
(MailerLite even debated Changing the name to’Tags’, but finally decided against it.)
Unlike Segments, Groups are updated manually or via an Automation rule — that we will get to in a moment — and they have no value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are generally used, but MailerLite offers a hand in case you’re uncertain:
Fundamentally, groups are more of a Deliberate activity on a per-subscriber foundation, whereas Segments permit you to bulge multiple contributors together based on a common denominator.
Somewhat confusing, I’ll admit… but I believe it’s a fair trade-off For the additional flexibility. Besides, they are optional.
Last, the’Fields’ tab is used to customize your email copy.
You will notice that MailerLite has Already populated this region with their own areas, such as title, company, and nation.
If you want to create your own custom fields, you can do this by Clicking the’Add new field’ button.
So how do they actually work?
You can either upload a CSV file of your readers together with Your custom field information in separate columns… or may simply add these fields to a forms which will only apply to prospective readers.
Here’s a screenshot of a test field I made and added into a form:
I won’t go too much to the shape Things here because I have a whole section on that below, but this is the approach I would recommend if you wished to use this attribute.
Again, once you’ve gathered your custom field data from fresh Subscribers, you can pull them into your email content and subject line.
Just click on the’Personalization’ drop down and select your Custom field.
I’m barely scratching the surface Of what’s possible with custom fields, but it is important to know that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their contributor Management and personalization features on point. Bulk Email Marketing Campaign
If you are not impressed with what you’ve seen so far, then perhaps The webpage builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, you will be Able to pick from 8 pre-designed templates.
Again, while the template choice Isn’t winning any awards, it does offer a great base to work from if, for example the majority of us, you don’t have that natural eye for layout.
I went ahead and selected the’Lead Generation’ template, though They all finally do the identical job; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Together with the basic building blocks, you can use elements like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders like Thrive Architect or even LeadPagesanytime soon, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Decent pair of form building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let us begin with your Bog-standard embedded form.
These forms are first created inside MailerLite so as to get An embed code, which you can then place on your site to display it on particular pages.
Despite beginning super fundamental, the form designer lets you To customize everything in the form style, subjects, background, title, input fields and, of course, the button.
Form text can also be edited directly, which gives you a Opportunity To visualize your backup in real-time.
It would have been nice to have Some templates here, but as you know, there’s more to some form than simply its physical appearance.
Clicking on the’Settings’ tab will Make It Possible for you to configure how the Form functions, such as adding extra fields and establishing a custom success page.
(There is a GDPR compliance alternative. Sweet.)
And speaking of the success webpage…
…MailerLite also lets you customize the default message, That can replace the embedded kind also prevents users from redirecting.
Last but surely not least, you Can assess how your form displays on mobile by switching the toggle to responsive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but like I said before, you can even create popup forms in MailerLite.
While the Vast Majority of the installation process is identical, there are Still a few differences I’d love to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most In depth selection, they do provide a good base to work from and the editor is at least as simple to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving to the editor.
Here, you’ll notice there are a few new options under form types Now around:
Contemplating paid tools like Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup forms.
And, like before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behavior of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
That is really where most email Marketing platforms will leave you, but MailerLite has one more trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your effort Data in the main dashboard.
Here you’ll see everything from campaign open and click data, Subscriber development, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, reading environment, email client and much more.
This should be plenty of Information for the average user…
…but if you really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems under These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see your subscribers interacted with your emails compared to another.
Reports for automations will also be Available under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will find the available data more than sufficient to meet their needs.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, You will instantly feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something which certainly can not be said for every email advertising software.
After setting your trigger, you can begin adding steps to your workflow.
These steps could be anything from sending an email, adding a Delay, a conditional split, or an act, such as transferring a subscriber or upgrading their records.
Here’s a simple workflow I set together, where readers Are unsubscribed when they don’t open my email within seven days.
There are innumerable Possibilities in regards to workflow automations like this, and MailerLite should not have any trouble with the huge majority of use cases.
Granted, it’s not quite as Feature-rich as something such as ActiveCampaign since it lacks some of the conditional elements. (Split, Visit, Goal, etc.)
For example, there’s now no automation for transferring Readers directly into another automation.
That being said, the Majority of these actions can Nevertheless Be achieved by moving Subscribers into different groups that activate new automation workflows. It’s simply much less efficient…. yet.
Another matter of efficiency here is when creating new emails From the automation workflow builder.
After having an email cube to The workflow, you will be asked to add your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will automatically fire up the Editor:
Now, you’ll be temporarily Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, but once you’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow instead of the usual sending alternatives.
Ultimately, your email address will probably be Loaded into your own automation.
A nice touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to find an concept of what it contains at a glimpse.
While this process may seem like A grind on paper, it is really much faster than what I am used to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you will probably find this a downgrade in functionality.
It is quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this segment, there is 1 Kind of automation You won’t find in MailerLite, also I think it’s very important to highlight.
The ability to activate an automation (or measure ) based on the way Subscribers interact with the webpages on your website.
This kind of behavioral targeting only isn’t available in MailerLite at this time, so if it’s something you use or plan to utilize, you may want to skip this one. Bulk Email Marketing Campaign
The Price of MailerLite is among those tools largest Selling points, and let us face it, we all love a fantastic deal.
For starters, they offer an infinite free plan that includes All features (including premium) to get as many as 1,000 subscribers.
While there is some subtle Branding on your emails using this plan, it is still an amazing option for those starting out.
And what about the premium plans?
It turns out, at around half of the Cost of the rivalry on average, MailerLite is by far among the least expensive options available on the industry. Plus, if you are willing to pay annually, you can also get a much better discount.
In Reality, I haven’t been able to locate anything that does the same job, cheaper.
MailerLite is one of those few advertising tools to interrupt The (very crowded) sector in recent decades, which is no easy feat.
While it is not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it works exceptionally well at virtually anything you can throw at it.
I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking of giving it a twist? Let us know how it works for you In the comments. Bulk Email Marketing Campaign