Main Features Bulk Email Autoresponder
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a vast assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
phone, email and live chat service
integrations with third party programs Bulk Email Autoresponder
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that only provide email and/or live chat service.
Furthermore, there’s no magic to Go through to get service – related phone number and email details can be seen quite easily on the company’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a novice to email Advertising, then this sort of simple accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber provide one of the biggest collections of e-newsletters templates accessible: you will find more than 700 available.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t adore all of The designs – some of them look slightly dated. I would believe them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that using a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Bulk Email Autoresponder
Like similar e-marketing products, Aweber may take your website’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. In Aweber, this is known as’Blog broadcasts’, although you can take advantage of this feature with any material which has an RSS feed.
This operation is Particularly useful for bloggers that need subscribers in their mailing lists to automatically receive e-newsletters comprising their latest articles (or, indeed, a monthly digest of blog posts). In essence, it means that you can force your newsletters from your website – this is a big time-saver.
It’s worth noting that You can not use the normal Aweber template layouts for RSS-to-email functions – you need to choose from a set of templates that are made specifically for this function.
On the other hand, there are quite Some of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to be able to find something which works ok, but I believe there is definitely some massive space for improvement here.
One thing that you can not use in Aweber templates which you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of web fonts – for example, your emails are very likely to seem more consistently and exhibit more faithfully across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be nice to find some of the templates freshened up a little, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the next file Kinds:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your information, you are Given the choice to add your readers to a certain set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam motives, you may Need to answer some questions about how you collected the data you are importing. If your list is on the larger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a characteristic Which is increasingly offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you generally look for a flowchart where mails are routed based on user activities: email opens, connect clicks, website visits, purchases made and so on.
Aweber lately introduced a new marketing Automation feature which to a degree provides this functionality:’Aweber Campaigns.’ With this attribute, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to determine what should be routed to whom and when (see previously ).
But I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp provide much more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of instance, in Getresponse, you may use triggers such as buy, special page visits, subscriber’score’ and revenue pipeline platform to send messages.
Thus Aweber is definitely playing a little bit of catch up with its competitors here. Bulk Email Autoresponder
Autoresponders – a Collection of Follow up emails that are automatically triggered by time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly excellent. Oddly, it’s just’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely easy. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complex than with key competitors Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or unite automation principles with tagging to create autoresponders behave in quite funky ways. . .but if you want to take advantage of autoresponders in actually advanced manners, you’re likely going to need to look at other goods, particularly Getresponse, which provides’advertising automation’ functionality that hooks up to a built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a fantastic feature.
One minor Gripe I have yet regarding the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on telephone’ button or similar. The absence of the operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns each month.
Divide testing (also called A/B testing) entails sending variants of your e-newsletters to some of your mailing list, tracking the operation of each, and sending the’best’ version to the remainder of your list.
Most e-marketing tools handle This automatically for you: you produce a few distinct variations of your email (using either differing content or theme headers), send them to a sample of your data, along with your e-marketing solution will roll out the very best performing version automatically to the remainder of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you were able to make and examine four variants of an email (making Awber’s split testing functionality better than most leading rivals; Getresponse being a noteworthy exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re going to want this functionality desperately you might be best off considering an alternative email marketing solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, you can also look at a lot of additional useful analytics / advice, such as
the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the background of an individual’s activity – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or even Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two products you Seem to be able to acquire more of an summary of information in 1 place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick between three sections -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting data on a single dashboard (that you can then use to drill down to particulars ). Bulk Email Autoresponder
A nice feature of Aweber is that the Flexibility it gives you about how you need to deal with the opt-in process.
You can choose to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a consumer is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this selection.
Aweber Offers a decent range of integrations with other solutions. There are over 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of them involve committed widgets; others demand adding a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing option for a great deal of apps), but you also should not have too much trouble getting Aweber to operate with a wide selection of other SaaS (software as a service) programs.
Segmenting data in Aweber is Fairly straightforward. You can create segments not only based on the contents of any field in your database, but also on user activity also – mails opened, web pages visited, links clicked, goods bought and so on. It is all very flexible and simple to use.
It is a bit tricky however To figure out how to reach the screen where you create the sections – you essentially have to visit some’manage subscribers’ section, search for a number of readers and save the search for a section.
To be honest, some options (such As Getresponse) use a similar approach to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber does not let You broadcast mails to multiple segments at once, however. This may cause problems for many users that have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of instance, say you are a car dealer with a mailing list comprising a field known as’car version.’ You’ve used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you’d only be Able to select the applicable segments and send the message to those 3 classes. With Aweber however – that isn’t possible. You would need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar issue if You want to exclude certain segments from the broadcast; therefore finally it is a bit of thumbs-down for the segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, manage this in a far better manner.
Overall I would say Aweber is a Solid email marketing instrument.
It’s not exactly the best product of its Kind accessible, but it’s reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary Facets of the Item That will nudge me in Aweber’s leadership are its own ease-of-use and comprehensive support. The latter may be particularly critical for some potential customers, especially those starting out in e-marketing with no truckload of specialized skills (you likely won’t have stuck, but if you do, you are able to speak with a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The primary things that would Dissuade me are its lack of split testing operation and its relatively basic automation features.
I hope you have found this Aweber review Helpful so far, but if you haven’t made up your mind on whether this is actually the e-marketing solution for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Bulk Email Autoresponder
Benefits of using Aweber
Split testing is presently disabled.
You can find cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
A number of the templates look a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is true with some key competing products and based on Aweber’s Stevie awards for client support, should be high.
It is reasonably priced – whilst not the most expensive product of its type on the market, it’s cheaper than many comparable solutions.
It enables you to select whether to subscribe people to your list on a single or double opt-in basis.
It has good import performance, together with the choice to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly with a good assortment of third party applications and programs.
It comes with a very large assortment of templates – more than its key rivals.
Setting up simple time-based autoresponders is extremely easy to do.
All email templates are all responsive.
Reporting attributes are strong.
Segmenting data is relatively easy and you can use both area contents and user activity (email opens, links clicked etc.) to create your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 subscribers: $69 per month
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ subscribers, You’ll need to call Aweber for a quotation.
A 14% discount is available If you pay quarterly; a 14.9% discount is available if you pay yearly. Additionally, there are some discounts available for students and non-profit organisations.
1 Part of Aweber’s pricing Construction that potential users might enjoy is that all of features are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock specific performance.
Nevertheless, The functionality available on Aweber – as we will see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
slightly more costly than Getresponse
much more costly than Mad Mimi (note: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the above Comparisons do not really apply to very small lists however – if you have a small email database, a number of the competing goods are better value.
For example, hosting a listing Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 monthly with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month with iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 monthly with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly with Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are some cheaper Campaign Monitor plans available which permit you to host the same amounts of email addresses outlined previously, but they restrict the number of e-newsletters that it is possible to send to them. For the interest of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are similar in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But generally I would say Aweber is priced about in the middle of the e-marketing solution scale.
Obviously, pricing Isn’t exactly the Only variable you need to base your decision on. . .the more important consideration to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of the Best ways to decide whether Aweber is to you of course is to avail of its free trial. Bulk Email Autoresponder