Description of Getresponse Bronto Software
Getresponse is primarily an email marketing program Which Allows you to: Bronto Software
Import and host a mailing list and catch data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your mails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s getting more of an’all-in-one’ marketing alternative.
In addition to email advertising, it also supplies training hosting, landing pages, and a few CRM (client relationship management) performance.
We’ll discuss all these attributes in depth below, but first, let’s look at pricing.
Getresponse’s feature set is possibly one of the most comprehensive on the market.
Not only does this provide all of the key stuff you’d expect from an email marketing platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the attribute set to the point at which it’s morphing into an all-in-one / CRM-style marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse support was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and various online tutorials / tools.
Regrettably, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform suppliers only offer you these two stations – if telephone support is a deal-breaker for you you might wish to consider Aweber, which still supplies it (you can read our Aweber review ).
In terms of the caliber of Getresponse service, I’ve never needed to use it very frequently (a good thing) but when I have I have discovered it to be a small mixed bag (less of a fantastic thing). Some of those live chat service I’ve received has been outstanding, and I have not had to wait too long to talk to a broker; the email service less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made in terms of the caliber of support Getresponse offer. Much like a lot of these kinds of businesses, I expect it boils down to that you get on the day. Bronto Software
Getresponse offers some very comprehensive reporting and analytics choices. You get all the basics of track – open speed, click-through, unsubscribe Prices and so forth – but in addition to that there are some very nifty features Which Are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to spot individuals who did not participate with an e-newsletter that you sent and put them in a segment of subscribers that you can then email again with another variant of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your subscribers take action in your emails, and time your future mailouts based on this info
’email ROI’: by incorporating some tracking code into your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email marketing.
Per-user info – you can click on one of your readers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber offer some similar reporting functionality (particularly around sales tracking) however Getresponse’s reporting tool is decidedly one of most fully featured on the market (it certainly trounces the stats choices provided by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a bit.
Unfortunately, the templates provided from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or even Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are very tweakable – you can alter fonts, designs and vision easily enough with all the controls provided; and naturally there’s nothing to prevent you simply designing your HTML email template and importing the code for it.
Additionally, there are tons of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, so it is generally pretty straightforward to locate a good beginning point for a template and then edit it until you are happy with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the option of purchasing a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email software options are not very extensive (only 11 templates are provided – well short of their 700+ accessible for routine newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I eventually found something that worked for me, but I think that there are definitely a few improvements that could be created in this region. Bronto Software
Autoresponders are e-newsletters that are sent to your subscribers at intervals determined by you personally — you can put them up so that instantly after someone signs up to your mailing list, they receive a welcome message from the company; a week later they could get a discount offer for a number of your products or services; 3 weeks after they could receive an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it provides one of the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or advice, such as:
contributors to certain lists
changes in contact tastes
completed transactions / goals
changes in consumer information
Recently Getresponse launched a brand new version of the new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do when a user opens a specific deal, clicks on a specific link .
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create a user journey which can be customised to the nth level.
To get a fast overview I would suggest having a look at Getresponse’s video review for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the pricier plans – the’Guru’ program and upward. Bronto Software
Landing page Builder
Online advertising campaigns that use landing pages will usually generate far more leads in the event, rather than simply directing people to some (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse offers something very beneficial in this regard that most of its competitors don’t: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp lately introduced some landing page performance but it is yet to become as sophisticated at Getresponse’s.
But unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is rather limited: you can just create 1 landing page, which could only be displayed 1,000 times per month.
Also, and very importantly, you can’t use the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the machine indicates a sample of your users different variations of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – plus they are unquestionably a helpful attribute – then it’s definitely worth considering one of the costlier Getresponse plans.
You can purchase the Landing Pages attribute as an add-on for an additional $15 a month, however quite frustratingly, although the add-on permits you to show an unlimited number of landing pages to potential subscribers, it doesn’t include A/B testing.
Therefore, if I was interested in the Getresponse landing page performance, I wouldn’t bother with this rather half-baked add-on: I’d just go for one of the more expensive programs (which I suppose is what Getresponse would like one to do) .
Getresponse was ahead of its competitors for quite a while with its responsive email layout performance, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and offer responsive email templates, but Getresponse is better than many similar goods when it comes to displaying a reactive record of your e-newsletter – you just hit on a’cellphone preview’ button to get a quick snapshot of what your email resembles on a smartphone (see picture right).
Not just this but you can’flip’ the smartphone preview around, so you can preview what your email looks like when the display is used in either portrait or landscape style. Bronto Software
Customer Relationship Management
Among the most frustrating facets of utilizing many famous CRM tools is that the need to export information to CSV and straight back into your email marketing tool in order to do mailouts (or the necessity to export info from the email marketing tool in your CRM to include leads to it).
So when I watched Getresponse lately introducing a new CRM attribute in their plans I had been intrigued – this could possibly do away with all that info exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool as you can only use it in order to carry out rather basic tasks: you can create sales pipelines, add contacts to them and monitor activity (emails, phone calls etc.) with these contacts manually.
But recently Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline based on their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the accession of a new contact into a pipeline stage.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific point on a sales pipeline depending on the page of your website they completed a form on;
you could then send them a automated email tailored to this pipeline stage a couple of days later;
and dependent on the action they took with regard to this email (clicking on a particular link ) you can automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very clever stuff, and that I can not think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more costly — CRM products like Salesforce and Infusionsoft.
However, it is not all fantastic news about the CRM front — there are some big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages permit you to bcc a dropbox email address any time you send an email to some lead or customer; doing so keeps a record of this communication in the contact’s history. There is currently no method of doing this together with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to prospects or customers.
And strangely, if you click on a contact in a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications which you’ve sent to your prospects aren’t displayed. To see this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and click in their details. But guess what? Doing this does not display their deal history.
Task management is non-existent also: unlike committed CRM tools, there’s no way to assign tasks to other team members.
Eventually, adding contacts into your pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability point of view this is extremely clunky and time consuming. You should just be able to add a deal directly to a pipeline and input the contact details of your guide or customer at the point.
So as things stand, the Getresponse CRM is somewhat half-baked. But that said, it is a new attribute and the things it could do on the automation side is remarkable. I am optimistic that this attribute gets developed over time since done right, it is possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of having your email database along with your webinar tool under the exact same roof is very attractive.
The pricing is also very aggressive also compared to established webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, fees $199 a month to sponsor webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Pro’ plan permits you to sponsor a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You might also purchase webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not need to install any software to attend the webinars
one-click list of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very helpful feature to have sitting on your e-marketing arsenal and its addition as a characteristic provides Getresponse a very significant edge over its key competitors, especially once you believe that you can link it in with a built-in CRM tool (more on this in a moment). Bronto Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important point to check at when selecting an email marketing instrument.
Not all email advertising providers are that forthright about their deliverability prices; but Getresponse seems reasonably open about that, with this to say about it in their website:
At GetResponse we are frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon many things, including the content of your messages, the deliverability rate may vary for every mailing. For our clients jointly, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s word for this, but assuming it is true, it is a good speed and inspires confidence that the huge majority of emails you send using Getresponse will achieve their receivers.
Furthermore, Getresponse actually gives you the deliverability rate of each message in your email analytics – that is something that I have not encountered on competing goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on one thing concerning deliverability however: to guarantee a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ programs.
Though I have not encountered any deliverability difficulties using the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’single opt-in’ or even a’double click’ process.
If you utilize a single opt-in process, the individual signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in procedure, the person signing up to your record is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of a single opt-in process is that it makes it very simple for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the number of subscribers on your record. A dual opt-in process is better for verifying the folks subscribing to a record are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated based on a list containing just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse to be flexible on this.
You are probably thinking that this sounds pretty fine — but to be honest, I think there is a lot of room for advancement with regard to Getresponse form templates.
For a start, they’re not responsive (i.e.they won’t resize themselves automatically to match the device they’re being viewed on).
Additionally, no controllers are offered by Getresponse to change forms on or off on specific devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where websites can have a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To circumvent this, I generally avoid using Getresponse form templates, and make do with HTML embeded forms that I style myself, and also for popups I connect my Getresponse to a growth-hacking tool called Sumo (this enables me to change pop-ups off for cellular users, in addition to display forms precisely as I’d like to and onto the webpages I need ). Bronto Software
On the whole, Getresponse is pretty straightforward to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, set up autoresponders and check statistics and the interface is really clean and intuitive.
With regards to how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes finding certain functionality just a little bit tricky at times).
1 area I think that might be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to create blocks of content and move them around an e-newsletter, in practice it’s quite user friendly to use and may cause accidental deletion of content, or positioning of it in the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a little bit, it does make for a helpful instrument – it is only that the execution of it could be rather better.
Also, as described above, the CRM instrument could be far better from a usability point of view adding contacts to deals could be difficult.
The 30-day complimentary trial which Getresponse supplies is fully functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I’m getting charged for a commodity that I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to 1000. It would be useful if that could be raised a little, as it might help prospective users try the tool out in more’real-world’ situations.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Pro’ and’Max’ — and within each of these, many additional types of plan to pick from (all based on list size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” plan for consumers that our lists exceed 100,000 email addresses: that starts at $1199, with accurate pricing based on requirements (if you’re considering the”Enterprise” plan, you will need to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Substantial discounts are available if you pay upfront for 12 or 24 months of support (18% and 30% respectively) — these are much more generous than many competing platforms. Bronto Software
Distinctions of Every Strategy
Each of the Getresponse plans cover the significant basics — key features include:
The ability to export, grow and host an email database
a wide range of templates
responsive email layouts
RSS / blog to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Guru’ and’Max’ programs but for me the main ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages that enable split testing and unlimited views if you are on a’Guru’ program or greater
Webinars – this functionality isn’t accessible at all around the’Email’ plan and the amount of webinar attendees is capped for the’Pro’ and’Max’ plans at 100, 500 respectively (it is uncertain what the limitation is about the’Enterprise’ plan).
Users – you can have just one user account on the’Email’ program; by contrast you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole cheaper than those provided by many of its key competitors, particularly if you have a reasonably large number of email addresses on your own database.
For example, if you’ve got a mailing list containing between 9,000 and 10,000 records that you wish to send an unlimited number of mails each month to, you’ll discover that hosting it with Getresponse costs $65 monthly.
$4 per month cheaper than with Aweber
$10 cheaper per month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure is dependent not just the number of email addresses on your database but on the number of emails you send a month too. If you are happy to limit the amount of mails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly charge of $89, still substantially higher than Getresponse’s.
The sole well-known service that I can think of that comes from significantly cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the performance provided by Mad Mimi is nowhere near as broad as Getresponse’s or really the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing bands, meaning that based on how big your list, it may sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 recording database will be exactly the same as Getresponse’s; and Mad Mimi supplies a marginally cheaper, if less operational offering for $12 a month.
Two final things to be aware of about the pricing front:
Some competing providers — especially Mailchimp – provide free accounts for users with a few documents (but these do not offer the full assortment of features that you get on a paid program ).
As mentioned before, if you’re ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet supply.
So the bottom line is that Getresponse is pretty competitive in the pricing section. But what about attributes? Bronto Software
Getresponse represents among the more cost-effective tactics to host and communicate using an email database.
It’s also among the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s difficult to consider any competing product that offers this’all around’ proposal, and it’s what proceeds to convince us to utilize it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, particularly where the email designer is concerned – its own drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements could be made to the data capture forms too, particularly for consumers wanting to display them on mobile devices.
And from what I gather from reader feedback, there are developments that could be made into the support offering.
All in all though I speed Getresponse very tremendously – you get considerable bang for your dollar with this product.
Here are a Couple of pros and cons of using Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ plan, Getresponse is more affordable than most of its key competitors (in some cases, substantially so) whilst offering as much, if not more performance as them.
The discounts you get when paying for a couple of years of support are extremely generous – you’ll be hard pressed to find similar reductions in costs from key opponents.
Its webinar functionality is a USP – something that isn’t offered by any products that are similar.
Its own reporting and thorough split testing features are strong.
Getresponse is clear regarding deliverability rates, publishing characters on its site and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to information segmentation – more flexible than many competing goods.
It permits you to add subscribers to your mailing list on either a single-opt in and also a dual opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a helpful landing page creator – but keep in mind that you need to be on a more expensive plan to get the fully functional version of this.
You can test out all of its features free for 30 days without the need to input credit card information.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the side.
The information capture forms provided aren’t responsive and you can’t control when and where they are displayed on your website.
CRM functionality needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There’s a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which may make the templates seem slightly less slick than those supplied by competing products.
The pricing structure is a bit perplexing, with users having to pay something of a premium to access the landing page creator tool.
The free trial restricts the number of readers you can send messages into 1000.
The landing page addition doesn’t allow you to execute A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive plan than you might like.
DKIM authentication is only on the more expensive’Max’ plans.
No phone support is provided. Bronto Software