Primary Capabilities Bronto Software
Aweber provides you with all the Following key attributes:
the ability to import / host an email database
a wide range of templates
some marketing automation performance
responsive email designs
RSS / website to-email functionality
phone, email and live chat service
integrations with third party apps Bronto Software
Aweber’s support is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact support – related phone number and email details may be seen quite easily on the organization’s contact page, without any necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the service you will receive if you contact them.
If you are a newcomer to email Advertising, then this type of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your e mail marketing provider.
In terms of The availability of support, you can contact Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat service is available 24/7.
In contrast to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be honest, I do not love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a bit of tweaking you should be able to find a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Bronto Software
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters which get sent out according to a schedule that you specify. Back in Aweber, this can be known as’Blog broadcasts’, though you can take advantage of this attribute with any content which has an RSS feed.
This functionality is Particularly handy for bloggers who need subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). Essentially, it means that you can force your newsletters from your site – this is a big time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email functions – you have to pick from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to pick from – over most other e-marketing alternatives I’ve tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can’t use the standard Aweber email drag and drop interface to edit them. With a bit of tweaking, you’ll probably have the ability to find something which works fine, but I think there is definitely some large space for improvement here.
One thing that you can’t use in Aweber templates that you can in certain other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You’re limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Allowing use of internet fonts – for example, your mails are very likely to seem more consistently and display more reliably across email clients – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
Generally, I would give Aweber a Thumbs up in the template department, but it would be nice to see some of the templates freshened up a bit, and also the addition of some attractive web fonts.
Importing an Current database To Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of subscribers into Aweber.
As you import your data, you are Given the option to add your readers to a certain set of autoresponders, and label them. Not all competing products allow the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you will Have to answer a few questions regarding how you gathered the data you are importing. If your listing is on the bigger side, you can also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email marketing tools).
In essence, Aweber’s importing functionality is good – no complaints .
Marketing automation is a feature Which is offered by email marketing options like Aweber.
I tend to consider it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally design a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber lately introduced a new marketing Automation feature which to a level provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see above).
However, I Think this functionality needs to go somewhat further actually – tools such as Getresponse and Mailchimp supply considerably more flexibility in regards to which kinds of user behaviour can trigger mailouts.
For instance, at Getresponse, you may use triggers such as purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Bronto Software
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder functionality to be mind-blowingly good. Oddly, it’s merely’okay’.
On the other hand it is very easy To install follow up emails based on time period – for example, automatically sending readers an e-mail email instantly after sign up, a promo code 2 days later and also a’follow us on social websites’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the down side, triggering Autoresponders based on user activities and purchases is a little more complicated compared to key opponents Mailchimp and Getresponse.
Using Aweber, you can create ‘targets’ or combine automation rules with tagging to create autoresponders behave in quite funky ways. . .but if you would like to take advantage of autoresponders in really advanced ways, you’re likely going to should appear at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being seen on. In this day and age of smartphones and tablets, this can be a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or comparable. The lack of this functionality isn’t a dealbreaker by any means, but it does slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also called A/B testing) entails sending variations of your e-newsletters to a number of your mailing list, monitoring the operation of each, and sending the’best’ variant to the remainder of your list.
Many e-marketing tools handle This automatically for you: you produce a couple of distinct versions of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll out the very best performing version automatically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing operation better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is presently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you’re likely to need this operation urgently you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. Along with being able to monitor key stats such as open rate, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, including
the growth of lists over the years
an Summary of sign up methods
where individuals are opening your email (i.e., geographical place )
the background of an individual’s action – you can see past clicks and opens etc. at a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; howeverI would argue that Mailchimp and Getresponse both offer better reporting ports.
Together with the latter two goods you Appear to have the ability to acquire more of an summary of information in one place, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find a general picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information onto one dashboard (that you can then use to drill down to specifics). Bronto Software
A nice feature of Aweber is that the Flexibility it gives you about how you need to handle the opt-in process.
You can choose to sign up your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is dispersed immediately after completing a form; double opt-in is if they have to click a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this regard – not all of competing solutions provide their clients with this selection.
Aweber Provides a decent range of integrations with other options. You will find more than 400 integrations available which allow you to join Aweber to different types of cloud-based software – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so on.
Some of these involve committed widgets; others involve including a snippet of code into a website; others involve a sync tool like Zapier.
It’s uncommon that Aweber will plug to other applications quite as easily as Mailchimp (that seems to be the default option’standard’ email marketing option for a lot of programs ), but you also shouldn’t have too much difficulty getting Aweber to work with a wide range of other SaaS (software as a service) programs.
Information in Aweber is Fairly simple. You can create segments not only based on the contents of any field in your database, but also on consumer action too – mails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It’s a bit tricky however To figure out how to get to the screen where you create the segments – you basically have to go to a’handle subscribers’ section, search for some subscribers and save the search for a segment.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – although others (like Campaign Monitor and Mailchimp) supply a more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple sections at once, however. This will cause problems for many users who have a need to’pick and mix’ sections in mailouts on a regular basis.
By way of example, say you’re a car dealer with a mailing list containing a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer which is Particularly relevant to Polo, Golf and Passat owners, and you also want to send a message about it to all those three segments in 1 go.
In an Perfect world you would only be Able to choose the relevant segments and send the message to those three classes. With Aweber however – that isn’t possible. You’d have to either send three separate messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude particular segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Strong email marketing tool.
It’s not exactly the best product of its Kind available, but it’s reasonably priced, simple to use and contains many of the main features you’d expect from an email marketing solution.
The main aspects of the product That would nudge me Aweber’s leadership are its own ease-of-use and thorough support. The latter might be particularly critical for some potential customers, especially those starting out in e-marketing without a truckload of specialized skills (you likely won’t have stuck, but if you do, you can speak with a real person being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive compared to some competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so far, but in case you have not made your mind up on if this is the e-marketing alternative for you, here’s a brief breakdown of the key pros and cons of using it: Bronto Software
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options out there that offer much more attributes in the marketing automation department – Getresponse being a prime example.
Some of the templates look a bit dated.
The RSS to email templates are bad and they can not be edited with Aweber’s standard drag and drop email builder.
You can not include or exclude multiple sections simultaneously when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is true with some key competing goods and based on Aweber’s Stevie awards for client service, should be high.
It’s reasonably priced – whilst not the cheapest product of its type on the market, it’s cheaper than several similar solutions.
It enables you to choose whether to subscribe people to your listing on a single or double click basis.
It’s good export performance, with the option to import a broad assortment of file types and insert the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and apps.
It includes an extremely large range of templates – more than its key competitors.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you can use both field contents and user activity (email opens, hyperlinks clicked etc.) to make your sections.
You can Find a free trial of Aweber here.
There are 5 Aweber strategies on Provide:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ subscribers, You’ll have to call Aweber for a quotation.
A 14% discount can be obtained If you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that potential users might like is that all of features are available on all programs – unlike some competing goods you don’t need to be on more expensive plans to unlock specific functionality.
That said, The functionality available on Aweber – as we will see below – isn’t necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly cheaper than Campaign Monitor
considerably cheaper than iContact
roughly the same cost as Mailchimp
marginally more expensive than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s feature set is significantly more basic nonetheless ).
It’s worth noting that the aforementioned Comparisons do not really apply to very small lists nonetheless – if you’ve got a little email database, several of these competing goods are greater worth.
For example, hosting a listing Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month using iContact
$75 monthly with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses as outlined previously, but they restrict the number of e-newsletters which it is possible to send them. For the interest of a fair comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these plans are comparable in terms of ship volumes allowed to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But normally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing is not the Only factor you need to base your choice on. . .the more important thing to work out is what bang you get for your buck.
So let’s Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is for you naturally would be to avail of its free trial. Bronto Software