Description of Getresponse Bronto
Getresponse is primarily an email Advertising app Which Allows you to: Bronto
Import and host a mailing list and also capture data onto it
create newsletters that could be sent to the subscribers in your mailing list
automate your mails to subscribers via use of’autoresponders’
perspective and analyse data linked to your email advertising campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has evolved quite a bit, to the point at which it is becoming more of an’all-purpose’ marketing alternative.
Besides email advertising, it also provides webinar hosting, landing pages, and a few CRM (customer relationship management) performance.
We are going to discuss all these attributes in depth below, but first, let us look in pricing.
Getresponse’s attribute set is arguably one of the most comprehensive on the market.
Not only does it provide all the key stuff you’d expect from an email advertising platform – list hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it’s been expanding the attribute set to the point where it is morphing into an all-in-one / CRM-style marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of none – let us drill down to the key features to learn.
Up until very recently Getresponse service was one of the most comprehensive available for email advertising tools: the company offered phone service alongside live chat support, email service and assorted online tutorials / tools.
Regrettably, the telephone service has been discontinued. Instead you are going to have to use live chat (24/7) or email support. To be honest, many similar e-marketing platform suppliers only offer you both of these stations – if telephone service is a deal-breaker for you then you might wish to consider Aweber, which nonetheless supplies it (you can read our Aweber review ).
Concerning the quality of Getresponse support, I have never needed to use it very often (a fantastic thing) but once I’ve I have discovered it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received has been outstanding, and I have not needed to wait too much time to chat with an agent; the email support .
Some of the comments I’ve got from our readers will suggest that there do have to be improvements made in terms of the caliber of service Getresponse offer. Much like a number of these kinds of businesses, I anticipate it boils down to who you get daily. Bronto
Getresponse provides some very comprehensive reporting and analytics options. You get all the Fundamentals of course – open rate, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features Which Are worth a particular mention, namely:
‘one-click segmentation’: the option to identify individuals who didn’t engage with an e-newsletter you sent and set them in a section of subscribers which you may then email again with another version of the e-newsletter
‘metrics over time’: you can discover just when most of your readers take action in your mails, and period your future mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, you can discover how efficiently (or not!) Your email campaigns are driving sales, and work out your return on investment in electronic mail marketing.
Per-user info – you could click on one of your readers and see where they signed up from, where they are found and which emails they’ve opened in the past.
Mailchimp and Aweber offer some similar reporting performance (especially around sales monitoring ) but Getresponse’s reporting tool is definitely one of most featured on the market (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates supplied out of the box look somewhat dated; they aren’t as attractive as the ones provided by Mailchimp or Campaign Monitor (and I marginally prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and vision easily enough using the controls provided; and of course there is nothing to stop you designing your HTML email template and importing the code for this.
Furthermore, there are a lot of templates to choose from — around 500 — and they’re presented in easy-to-understand classes, therefore it is generally pretty straightforward to find a good starting point for a template and then edit it until you’re delighted with the design.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is the assortment of RSS-to-email applications options aren’t very extensive (just 11 templates are supplied – well short of the 700+ available for regular newsletters!) And a few of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me, but I think there are definitely a few improvements that could be created in this region. Bronto
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you personally — you can put them up so that immediately after somebody signs up to a mailing list, they receive a welcome message in your company; a week after they can get a discount deal for some of your products or services; three weeks later they could obtain an invitation to accompany you on social networking. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based choices include cycles like the illustration above, and also action-based messages may be triggered by user actions or advice, such as:
contributors to particular lists
changes in contact preferences
finished trades / targets
changes in user data
Recently Getresponse launched a brand new version of their new autoresponder performance, called’Marketing Automation.’
This permits you to create automation workflows with a drag and drop builder – you basically set up an’automation flowchart’ that educates Getresponse what to do when a user opens a particular offer, clicks on a certain link etc..
This kind of functionality goes way beyond what has traditionally been available from autoresponders, and allows you to make an individual journey which can be customised to the nth level.
For a quick overview I’d suggest taking a look in Getresponse’s video review for Marketing Automation.
It is important to notice, however, that these more advanced marketing automation features are only available to the pricier programs – the’Guru’ plan and up. Bronto
Landing page Builder
Online advertising campaigns which make use of landing pages will typically create far more leads in the event, rather than simply directing people to a (cluttered!) Website, they tip users to appealing’squeeze pages’ comprising clear information and a tidy, well-designed data capture form.
Getresponse provides something very beneficial in this regard that the majority of its rivals do not: a landing page founder (and one that’s mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask you to make use of a third party (and paid-for) landing page creating tool like Unbounce or Instapage; Mailchimp recently introduced some landing page functionality but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just create one landing page, which could simply be displayed 1,000 times per month.
Also, and very importantly, you can not utilize the landing page A/B testing functionality on the least expensive Getresponse plan (whereby the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it’s definitely worth looking at one of the more expensive Getresponse plans.
You can buy the Landing Pages feature as an add-on to get an extra $15 per month, but very frustratingly, even though the add-on permits you to display an unlimited amount of landing pages to potential subscribers, it does not include A/B testing.
Therefore, if I had been considering the Getresponse landing page performance, I would not bother with this rather half-baked add-on: I would just go for one of the pricier plans (which I suppose is what Getresponse would like one to do!) .
Getresponse was ahead of its rivals for quite a while using its responsive email layout functionality, which automatically adjusts your e-newsletter’s template so that if a user is reading it on a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this now, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive preview of your e-newsletter – you simply hit on a’mobile preview’ button to get an instant snapshot of your email resembles on a smartphone (see image right).
Not only this but you can’flip’ the smartphone trailer around, so you may preview what your email looks like when the display is used in either portrait or landscape mode. Bronto
Customer Relationship Management
One of the most frustrating aspects of utilizing many well-known CRM tools is the necessity to export information to CSV and back to your email marketing instrument as a way to do mailouts (or the necessity to export info from your email marketing tool in your CRM to include leads to it).
When I watched Getresponse recently introducing a new CRM attribute into their plans I had been intrigued – that could potentially do away with all that info exporting and importing, and keep everything neatly in one area.
Initially I wasn’t that impressed with the Getresponse CRM tool as you could only use it to carry out rather basic tasks: you could create sales pipelines, add contacts to them and monitor activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the addition of a new contact into a pipeline phase.
An example of how to use this functionality is as follows:
You can add a contact to a particular point on a revenue pipeline depending on the page of your site they completed a form ;
you can then send them a automated email tailored to that pipeline stage a couple of days later;
and dependent on the actions they took in regards to this email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It is very clever stuff, and that I can not think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more expensive — CRM products such as Salesforce and Infusionsoft.
But, it’s not all good news about the CRM front there are some big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity tracking. Other CRM packages permit you to bcc a dropbox email address whenever you send an email to a lead or client; doing this keeps a list of the communication from the contact’s history. There’s currently no method of doing this with all the Getresponse CRM, nor is there an simple way to send one-to-one mails to leads or customers.
And strangely, when you click on a contact within a deal pipeline, you can not see their contact activity — i.e., the activities they have taken (open, clicks etc.) in regards to previous communications that you’ve sent to your leads aren’t displayed. To see this, you need to go from the CRM part of Getresponse, search for your contact in the contacts section and click on their details. But guess what? Doing this doesn’t display their deal history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a deal and search your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain right to a pipeline and then input the contact information of your lead or customer at the point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new feature and the things it could do on the automation side is impressive. I am hopeful that this attribute gets developed over time because done right, it’s possibly a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the platform.
Given that webinars are generally used as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the same roof is extremely appealing.
The pricing is also very competitive also by comparison to established webinar solutions. By way of instance, one of the leading webinar providers, Gotowebinar, charges $199 a month to host webinars with up to 500 attendees; you can actually do exactly the same (plus a great deal more) with Getresponse for $165 (as long as your listing size is under 25,000).
With regard to attendee limits, the Getresponse’Guru’ program allows you to host a webinar with around 100 participants; the’Max’ plan’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limitation, $99 a month buys you a 500 attendees restrict. It isn’t clear what your choices are if you need to host bigger scale webinars than that however.
Two or Three Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback files
Ultimately webinar functionality is potentially an extremely useful feature to have sitting on your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key rivals, particularly once you believe that you can connect it in with a built-in CRM tool (more about that in a minute ). Bronto
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is obviously an important thing to look at when selecting an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems reasonably open about this, with this to say about it on their own website:
At GetResponse we are frequently asked about the quality of the deliverability rate. Since deliverability depends on a number of factors, including the content of your messages, the deliverability rate may vary for each mailing. For all our clients collectively, nevertheless, we are proud to say our general deliverability rate now stands at 99%.
Clearly you are going to need to choose the company’s term for this, but supposing it’s accurate, it’s a fantastic speed and inspires confidence that the vast majority of emails you send using Getresponse will achieve their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message on your email analytics – that is something that I haven’t struck on rival products’ metrics. A thumbs up for it.
I really do need to pull Getresponse on something concerning deliverability nevertheless: to guarantee a high deliverability rate, it’s advisable to use a platform named DKIM email authentication. You are able to use DKIM with Getresponse – but just on the costlier Getresponse’Max’ plans.
Though I have not struck any deliverability problems using the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of the feature — it’d be useful to see Getresponse becoming more generous here.
There are two approaches you can use to add subscribers to a mailing list: having a’only opt-in’ or even a’double click’ process.
If you utilize a single opt-in procedure, the person signing up to your own mailing list is added to a mailing list the moment they hit the submit button on your sign up form.
With a double opt-in procedure, the individual signing up to your record is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The main benefit of a single sampling procedure is that it makes it very simple for users to sign up for a mailing list; it also generally increases conversion rate and therefore the amount of readers on your record. A double opt-in procedure is better for verifying that the folks subscribing to your record are using actual email addresses and leads to cleaner data and more accurate stats (because receptive rates etc. ) are calculated according to a list containing just email addresses).
Now, the fantastic news is that Getresponse allows you to take advantage of either opt-in approach – this isn’t the case with all competing goods. So a thumbs up for Getresponse for being flexible on this.
You are probably thinking that this sounds pretty good — but to be honest, I think there’s a great deal of room for advancement with regard to Getresponse kind templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Additionally, no controls are offered by Getresponse to change forms on or off on specific devices or pages of your website. At the light of Google’s new strategy to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do using HTML embeded forms which I design myself, and also for popups I link my Getresponse into some growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms precisely as I’d like to and on the pages I want). Bronto
Overall, Getresponse is pretty straightforward to use. It’s certainly easy enough to do all of the fundamentals: import contacts, create campaigns, set up autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its competitors in this regard, I would assert that Campaign Monitor is a tiny bit more user friendly, and Mailchimp has a slicker user interface (though one which makes finding certain functionality a bit tricky at times).
One place I think that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible approach to make blocks of articles and transfer them about an e-newsletter, in practice it is fairly user friendly to use and may cause accidental deletion of content, or placement of it in the wrong portion of the e-newsletter.
If you’re able to get your head about it, and practice using it a little bit, it does result in a helpful instrument – it’s only that the execution of it could be rather better.
Also, as explained above, the CRM tool could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is completely operational and the free trial isn’t contingent upon supplying credit card details.
This helps you avoid that annoying”oops I forgot I signed up for this particular trial and today I am getting charged for a product that I don’t use” scenario.
The only down side to the free trial is that it restricts the number of subscribers you can send to to 1000. It would be good if this could be increased a bit, as it would help prospective users try the tool out in more’real world’ scenarios.
There are three chief sorts of Getresponse pricing plan -‘Email’,’Pro’ and’Max’ — and inside each of these, several additional types of plan to choose from (all based on list size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 readers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Guru’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for consumers whose lists transcend 100,000 email addresses: this starts at $1199, using exact pricing depending on requirements (if you are interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than many competing platforms. Bronto
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The ability to import, grow and host an email database
a wide range of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing tools
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can simply avail of landing pages which allow split testing and unlimited views if you are on a’Pro’ program or higher
Webinars – this performance isn’t available whatsoever on the’Email’ strategy and the amount of webinar attendees is capped for the’Pro’ and’Max’ programs at 100, 500 respectively (it is unclear what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you are pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole cheaper than those supplied by many of its key competitors, particularly if you’ve got a fairly large number of email addresses on your database.
For instance, if you’ve got a mailing list comprising between 9,000 and 10,000 records which you wish to send an infinite number of mails each month to, you’ll discover that hosting it using Getresponse costs $65 monthly.
$4 a month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the amount of email addresses in your own database but on the number of emails you send per month also. If you’re happy to limit the amount of mails sent via Campaign Monitor (from the case above, to 50k mails ), you can expect to pay a monthly charge of $89, still substantially greater than Getresponse’s.
The sole well-known service that I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 a month to sponsor up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned above).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it might occasionally be a slightly cheaper alternative than Getresponse.
At the database end of things, Getresponse’s pricing is really competitive too – you can host a database comprising 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database will be the like Getresponse’s; and Mad Mimi supplies a slightly cheaper, if less operational offering for $12 per month.
Two final things to be Conscious of on the pricing front:
Some competing providers — notably Mailchimp – offer completely free accounts for users that have a few records (but these don’t offer the full range of features that you get on a paid program ).
As stated earlier, if you’re prepared to pay upfront for 1 or two decades, you can avail of significant discounts the other competitors do not yet supply.
So the bottom line is that Getresponse is fairly competitive in the pricing section. However, what about features? Bronto
Getresponse represents one of the more cost-effective tactics to host and speak using an email .
It is also one of the most interesting products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is difficult to consider any rival product that delivers this’all around’ proposition, and it’s what continues to convince us to utilize it for Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are developments which could be made to the support offering.
All in all though I speed Getresponse very tremendously – you receive substantial bang for your dollar with this item.
Here are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation operation.
Provided that you’re happy to utilize an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, significantly so) whilst offering as much, if not more performance as them.
The discounts you get when paying for a couple of years of service are very generous – you will be hard pushed to find comparable reductions in prices from key competitors.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and providing deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing products.
It allows you to add subscribers to your mailing list on either a single-opt in and a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone variations of your e-newsletters very easily.
It comes with a useful landing page founder – but bear in mind you have to be on a more expensive strategy to get the fully functional version of this.
You can try all of its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing mails may be a little bit on the fiddly side.
The data capture forms supplied aren’t responsive and you can’t control when and where they’re displayed on your website.
CRM functionality needs to be improved considerably before it can be thought of as a substitute for a standalone CRM product.
There is a limited range of RSS-to-HTML e-newsletter templates provided.
You can just use’web-safe’ fonts in e-newsletters, which can make the templates look marginally less slick than those provided by competing goods.
The pricing arrangement is a bit confusing, with customers having to cover something of a premium to access the landing page creator tool.
The free trial limits the number of readers you can send messages to to 1000.
The landing page addition does not allow you to perform A/B evaluations, meaning that so as to obtain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Bronto