Main Features Bronto
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a vast range of templates
some marketing automation performance
responsive email designs
RSS / blog to-email functionality
phone, email and live chat support
integrations with third party programs Bronto
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who just provide email and/or live chat support.
Additionally, there’s no hoops to Proceed through to contact support – relevant phone number and email details can be seen very easily on the organization’s contact page, with no necessity to trawl’knowledge bases’ or fill in any forms ahead.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (and a bronze and silver awards in 2017 and 2018 respectively), that augurs pretty well for the quality of the support you will receive if you contact them.
If you are a novice to email Marketing, then this sort of easy accessibility to good-quality support is a powerful argument in favour of using Aweber as your email marketing provider.
In relation to The access to support, you can get in touch with Aweber’s phone service team from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the biggest collections of e-newsletters templates available: there are more than 700 available.
To Supply a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I don’t adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better compared to Getresponse ones, but maybe not as good as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with just a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of communicating your own also. Bronto
Like comparable e-marketing products, Aweber may take your site’s RSS feed and turn it in to e-newsletters that get sent out according to a schedule that you define. In Aweber, this can be known as’Blog broadcasts’, although you can take advantage of this feature with any content which has an RSS feed.
This operation is Particularly handy for bloggers who want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). Essentially, it means you can power your newsletters from the website – this is a big time-saver.
It’s worth noting that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are specifically designed for this purpose.
On the other hand, there are quite A few of these to choose from – over most other e-marketing alternatives I have tried.
On the down Side, many look pretty dreadful. And annoyingly, you can not use the standard Aweber email drag and drop interface to edit them. With a little bit of tweaking, you’ll probably have the ability to find something which works ok, but I believe there is definitely some large room for improvement here.
1 thing that you can not use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is net fonts. You are restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of internet fonts – for example, your mails are likely to seem more consistently and exhibit more faithfully across email clients – but merely using web safe fonts can make templates look a little bit blander than they otherwise could.
In general, I would give Aweber a Thumbs up in the template section, but it’d be nice to find some of the templates freshened up a bit, and also the inclusion of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the choice to add your subscribers to a certain set of autoresponders, and label them. Not all competing goods allow the inclusion of imported data into autoresponder cycles so this really is a wonderful feature to have.
For anti-spam reasons, you may Have to answer some questions regarding how you gathered the data you’re importing. If your listing is on the larger side, you can also have to wait until it’s reviewed by Aweber’s anti-spam compliance group (as is the case with other email advertising tools).
In essence, Aweber’s importing functionality is great – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond traditional’drip’ campaigns and create complex user journeys using’IFTT’ – if this, then that – fashion workflows.
With Marketing automation, you typically look for a flowchart where mails are routed based on user activities: email opens, link clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user activities — specifically opens and clickthroughs — along with the application of tags to ascertain what needs to be routed to whom and when (see previously ).
However, I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can trigger mailouts.
For example, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and sales pipeline platform to send messages.
Thus Aweber is definitely playing a bit of catch up with its competitors here. Bronto
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user activities – are a key part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it is merely’okay’.
On the plus side It’s very easy To set up follow up mails based on time interval – for instance, automatically sending subscribers an e-mail email instantly after sign up, a promo code 2 days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a typical use of autoresponders and it’s a breeze with Aweber.
On the down side, triggering Autoresponders according to user activities and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or combine automation principles with tagging to make autoresponders act in quite funky ways. . .but if you would like to take advantage of autoresponders in actually advanced ways, you’ll probably should look at other goods, especially Getresponse, which supplies’advertising automation’ functionality that hooks up to some built-in CRM.
And speaking Of advertising automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – notably, Mad Mimi – all Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this time of tablets and smartphones, this definitely is a good feature.
One minor Gripe I have however seeing the responsive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit on a’preview on phone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, monitoring the performance of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a few distinct versions of your email (using either different content or theme headers), send them to a sample of your data, and your e-marketing option will roll the very best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until very recently, you could create and examine four variants of an email (making Awber’s split testing functionality better than many leading rivals; Getresponse being a notable exception).
For some Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you think you are likely to need this operation desperately you could be best off considering an alternative email marketing solution.
Email analytics in Aweber are good. In addition to being able to monitor key stats like open Pace, clickthroughs and bounces, you can also look at a lot of additional useful analytics / information, including
that the growth of lists over the years
an overview of sign up approaches
where individuals are opening your own email (i.e., geographical place )
the history of an individual’s action – you can see past clicks and opens etc. in a per-subscriber level
And more besides.
With regards to how this contrasts With competing products, I’d say that Aweber’s reporting is more comprehensive than that which is offered in Campaign Monitor or Mad Mimi; however, I would assert that Mailchimp and Getresponse both offer better reporting interfaces.
With the latter two goods you Appear to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick involving three sections -“Broadcasts”,”Clients” and”Reports” to get a general picture of information, whereas Getresponse and Mailchimp current all the reporting information on a single dashboard (that you can then use to drill down to particulars ). Bronto
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is dispersed instantly after completing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this regard – not all of competing options provide their clients with this choice.
Aweber Provides a decent range of integrations with other options. You will find over 400 integrations available which enable you to connect Aweber to different kinds of cloud-based applications – web builders like Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of them involve dedicated widgets; others demand including a snippet of code into a site; others involve a sync tool such as Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (that appears to be the default’standard’ email advertising option for a great deal of apps), but you should not have too much trouble getting Aweber to work with a broad selection of other SaaS (software as a service) apps.
Data in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on user activity too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and easy to use.
It is a little bit tricky however To work out how to get to the screen where you make the sections – you basically have to visit some’handle subscribers’ section, search for some readers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) supply a more findable’sections’ section.
Unfortunately Aweber does not let You broadcast emails to multiple sections at once, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a normal basis.
By way of example, say you’re a dealership with a mailing list containing a field known as’car model.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you also wish to send a message about it to those three segments in 1 go.
In an Perfect world you would only be Able to choose the applicable segments and send the message to all those 3 classes. With Aweber though – this is not possible. You’d need to send three individual messages or make a new segment targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You want to exclude certain segments from the air; so finally it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far greater way.
Overall I would say Aweber is a Strong email marketing instrument.
It’s not the best product of its Kind accessible, but it’s reasonably priced, easy to use and contains many of the main features you’d expect from an email marketing alternative.
The main Facets of the product That would nudge me Aweber’s direction are its ease-of-use and thorough support. The latter may be especially critical for some potential customers, especially those starting out in e-marketing without a truckload of technical abilities (you probably won’t have stuck, but if you do, you are able to speak with a real human being on an actual telephone line about your issue ).
Additionally, it’s not too Expensive compared to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively fundamental automation features.
I hope you have found this Aweber review Helpful so much, but if you haven’t made your mind up on if this is actually the e-marketing alternative for you, here is a brief breakdown of the key advantages and disadvantages of utilizing it: Bronto
Benefits of using Aweber
Divide testing is currently disabled.
You can find cheaper options out there which offer much more features in the marketing automation department – Getresponse being a prime example.
Some of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support alternatives are more extensive than is the case with some key competing products and according to Aweber’s Stevie awards for client service, ought to be high.
It is reasonably priced – although not the cheapest product of its type out there, it’s cheaper than several similar solutions.
It lets you select whether to join people to your listing on a single or double click basis.
It has good export performance, together with the option to import a broad assortment of file types and also add the email addresses you’re importing directly into an abysmal cycle.
It integrates neatly using a fantastic assortment of third party applications and apps.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is very easy to do.
All email templates are responsive.
Reporting features are strong.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, links clicked etc.) to make your segments.
You can Find a free trial of Aweber here.
There are 5 Aweber plans on Offer:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 subscribers: $49 a month
5,001 to 10,000 readers: $69 monthly
10,001 to 25,000 readers: $149 per month
In Case You Have 25,000+ subscribers, You will need to call Aweber to get a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay annually. Additionally, there are some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Construction that prospective users might like is that all features are available on all programs – unlike some competing products you don’t have to be on more expensive plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t necessarily as extensive as you may find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, in general,
Significantly cheaper than Campaign Monitor
much more affordable than iContact
roughly the exact same price as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic however).
It is worth noting that the above Comparisons don’t really apply to very little lists nonetheless – if you’ve got a little email database, several of these competing products are greater worth.
For example, hosting a list Containing 1000 records will cost you $29 using Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 with Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 per month with Mad Mimi
* A brief note about Campaign Monitor: there are some cheaper Campaign Monitor programs available which allow you to host the same quantities of email addresses outlined above, but they limit the number of e-newsletters which it is possible to send them. For the sake of a comparison, I’ve referenced the prices for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s competitors have different pricing tiers that will occasionally make Aweber more economical, sometimes more expensive. But normally I would say Aweber is priced about in the center of the e-marketing solution scale.
Of course, pricing Isn’t exactly the Only variable you need to base your choice on. . .the more important thing to work out is exactly what bang you get for your dollar.
So let’s Look at some Aweber attributes.
Aweber Free Trial
One of those Best ways to choose whether Aweber is for you naturally would be to avail of its free trial. Bronto