Introduction Broadcast Email Marketing Software
When I asked you to name an email Marketing instrument, what would you say? Broadcast Email Marketing Software
MailChimp? Aweber? ActiveCampaign?
Like many online businesses now, email marketing continues to be Dominated by the identical big players for the previous ten years. Which means that they get promoted very heavily and achieve a lot of mindshare.
Now and then, however, an Underdog disrupts the marketplace, causing long-time customers to question their loyalties.
MailerLite has done exactly that.
So today, in this short article, I’ll be ripping MailerLite from limb To limb to see whether it really stands its own ground against the big boys…
…and, more importantly, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for innovative email personalization
– Advanced Campaign kinds (auto-resend, A/B, etc.. )
– Simple to Use email builder/template editor
– Practical Email elements such as countdowns and merchandise boxes
– Intuitive Form, popup and landing page builder
– Supports Automations using visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other solutions
– Strict Approval process
– Few email Templates available
– Very few Form templates accessible
– Can’t Create mails without leaving the visual workflow builder
– No Support for website tracking Broadcast Email Marketing Software
Like most email marketing providers Nowadays, You’ll Need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your organization name, site, Business, address, business size, list size and even the type of material you intend to send.
Then, you need to verify your Site (or domain name).
This remains part of the acceptance process, and MailerLite will Simply inquire which email is associated to that domain so they could email you a confirmation link.
As Soon as You’ve completed those Steps, you’ll need to wait it out.
The MailerLite staff will review your application, check your Site, and ascertain whether you’re a fantastic fit for their service.
(Quite simply, they are making sure you’re not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and play with the features, but you won’t have the ability to send anything before approved.
I was”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
However, while these measures are not ideal for getting started, it Does help stop unscrupulous users from damaging everybody’s deliverability.
If you’re anything like me, you’ll rely on automations to Deal with Nearly all your email advertising.
(We’ll get to automations shortly, do not worry.)
But whether it’s a new blog article, podcast, or timely Announcement, there is always some excuse to send a more immediate email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several choices.
– Regular effort: A traditional broadcast email.
– A/B split effort: Multiple email Variations, such as subject line, from title and, yes, even email content. (Woop!)
– Auto resend: Resend to subscribers who Don’t start your broadcast email, with the choice of changing the subject line and email articles.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your site’s RSS feed.
Apart from a few additional choices, most of these will follow Exactly the exact same step-by-step process of a normal campaign.
So let us walk you through it.
Once you click to create your campaign, you’ll be requested to Pick a preferred editor, whether that be the dragn’ drop, rich text or HTML.
Otherwise, you can change to the Templates tab and choose from one of their pre-designed email templates — that will move you to the dragn’ drop editor .
At the time of writing, there are 21 email templates to select From which is a little on the low side, but the layouts are super contemporary.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will choose the first template in the library.
The editor is easy to use, Which makes viewing these templates a 5-minute job.
You can also utilize the blocks in the sidebar to include different Types of content to your email, such as videos, product columns, and social connections.
After making your adjustments, simply click’Done Editing’ and you’ll Be taken to the recipients’ options where you are able to choose your groups or sections.
The tab also allows you To build segment-like rules , in case your targeting isn’t quite perfect.
Finally, before sending, you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, if that is immediately, at a set time/date, or in accordance with your subscribers time zones.
Impressive, right? Broadcast Email Marketing Software
Managing Your Subscribers
Possessing granular control over your subscribers is arguably among The most essential aspects of any email advertising software now.
Because highly personalized campaigns are necessary if You’re searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers Permit You to”label” readers in order To target them more effectively, MailerLite uses a slightly different approach.
When you start up your subscriber dashboard, you’ll see two Options; Segments and Groups.
Segments are essentially principles.
Your readers belong to a section only when they fulfill the Specified rules, and are automatically added or removed accordingly.
Here’s what setting up a rule looks like:
Notice how you can even combine Principles, as well as another rule when the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your normal”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but ultimately decided against it)
Contrary to Segments, Groups are upgraded manually or via an Automation principle — which we will get to in a moment — and they don’t have any value besides what you call them.
As you Begin to use this platform, you’ll begin to understand Where Segments and Groups are typically used, but MailerLite offers a hand in the event you’re unsure:
Fundamentally, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments permit you to lump multiple contributors collectively according to a common denominator.
A tad confusing, I’ll admit… but I feel it’s a fair trade-off For the additional flexibility. In any case, they’re optional.
Finally, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their own fields, such as name, company, and country.
If you want to create your own custom fields, you can do so by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers along with Your custom field data in separate columns… or may easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I created and added to a form:
I will not go too much into the shape Things here since I have a whole section on this below, but this is the approach I’d recommend if you wished to use this attribute.
Again, as Soon as You’ve collected your custom field information from fresh Readers, you are able to pull them into your email content and subject line.
Just click on the’Personalization’ drop down and choose your Custom field.
I’m barely scratching the surface Of what is possible with custom fields, but it’s important that you know this is a feature you may use.
Overall, it’s fair to say MailerLite has their contributor Management and personalization features on point. Broadcast Email Marketing Software
If you’re not impressed by what you’ve seen up to Now, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ in the forms page, you will be Able to select from 8 pre-designed templates.
Again, while the template choice Is not winning any awards, but it does offer a great base to work from if, like most of us, you do not have that natural eye for layout.
I went ahead and chosen the’Lead Generation’ template, however They ultimately do the identical task; collect an email address.
This time, the editor will give you 17 building blocks to Further construct or change your landing page.
Now, I have used my fair share of Visual site builders, and it is better than a few dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use elements like Hero sections, popup buttons, reviews and countdown timers.
No, it will not be replacing landing Page builders such as Thrive Architect or LeadPagesanytime shortly, but credit where credit due, this item over-delivers on all three kind types.
Form Builder Tool
Unlike some email advertising tools, MailerLite actually Provides a Adequate set of form building tools.
Not only that, but you can also create popups and landing pages Through this same interface, so there is a whole lot to cover .
Let us start with your Bog-standard embedded form.
These forms are created inside MailerLite so as to get An embed code, which you can then put on your website to display it on specific pages.
Despite beginning super basic, the form designer allows you To customize everything from the kind style, fields, background, name, enter fields and, clearly, the button.
Form text may also be edited directly, which Provides you a Opportunity To envision your own copy in real time.
It would have been nice to have Some templates here, but as you know, there is more to a form than simply its physical appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure the way the Form works, including adding extra fields and setting a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And speaking of the success page…
…MailerLite also lets you customize the default message, Which will replace the embedded form also prevents users .
Last but surely not least, you Can assess how your form displays on cellular by switching the toggle to reactive mode.
You won’t be able to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an overview of the Embedded form but as I said before, you can also create popup forms in MailerLite.
While the majority of the installation process is identical, you will find A few differences I’d like to point out.
Unlike embedded kinds, you can choose between a set of Templates:
While this isn’t the most Comprehensive selection, they do offer a good base to work from and the editor is just as simple to use with this form type.
Clicking the’E-commerce’ template requires me to a preview Before moving into the editor.
Here, you’ll notice there are some new choices under form types Now around:
Contemplating paid programs such as Thrive Leads exist for ribbons and slide-in forms, it’s pretty impressive to see this amount of control over popup types.
And, like before, you can perform with the styling options to get it Matched with your branding.
Last, you can Select the close Behavior of your type under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have both.
This is really where most email Marketing platforms would leave you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like many tools, you’ll find a summary of your campaign Data in the main dashboard.
Here you’ll see everything from effort open and click data, Subscriber growth, automation analytics, and form signups.
Clicking into any campaign will Give you specific coverage for this effort.
This is where you’ll find some statistics such as Unsubscribes, spam complaints, bounces, reading surroundings, email client and much more.
This should be plenty of Information for the ordinary consumer…
…but in Case You really want To dig into the numbers, you can click into individual areas of the report to get a more detailed breakdown.
You can find some real gems beneath These reports.
By Way of Example, the’View Mail’ tab also shows a click map, so It’s possible to see exactly how your subscribers interacted to one another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found to be less insightful than campaign reports.
Here’s a Fast example:
Overall, MailerLite does a Stellar job with their reporting port, and most will find the available data more than sufficient to fulfill their needs.
What’s email marketing without a dash of automation?
For many reading this, MailerLite’s automation capabilities Could easily make or break this review.
The good news? If you’ve used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is easy, clean and simple to navigate — something which certainly can’t be said for each and every email marketing program.
After establishing your trigger, you can Start adding measures to your workflow.
These steps can be anything from sending an email, including a Delay, a bubble break, or an act, like moving a contributor or upgrading their records.
Here’s a simple workflow I put together, where subscribers Are unsubscribed when they don’t open my email within 7 days.
There are countless Possibilities in regards to workflow automations similar to this, and MailerLite should have no trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional elements. (Split, Visit, Goal, etc.. )
For Instance, there’s currently no automation for moving Subscribers directly into a different automation.
That being said, most of these actions can Nevertheless Be achieved by moving Subscribers into different classes that trigger new automation workflows. It’s just much less effective…. yet.
Another question of efficacy here is when creating new mails From the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your subject line which appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be briefly Redirected to the typical campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve created your email, clicking the ‘Done editing’ button will guide you straight back to the automations workflow rather than the usual sending options.
Ultimately, your email will be Loaded into your automation.
A nice touch here is using a thumbnail preview of your Email inside your automation block, which means you can find an idea about what it contains at a glance.
While this procedure may seem like A grind on paper, it’s actually much faster than what I am utilized to with other email advertising tools — ActiveCampaign being a fantastic example.
On the other hand, if you have come over from something such as ConvertKit where The editor is loaded inside the automations builder, you’ll likely find this a downgrade in functionality.
It is fast enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is 1 type of automation You will not find in MailerLite, also I think that it’s important to highlight.
The ability to trigger an automation (or step) based on the way Subscribers interact with the pages on your website.
This Sort of behavioral targeting only isn’t accessible MailerLite at this time, so if it’s something you use or intend to use, you may want to skip this one. Broadcast Email Marketing Software
The Price of MailerLite is one of those tools biggest Selling things, and let’s face it, most of us love a good bargain.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for as many as 1,000 subscribers.
While There’s some subtle Branding in your emails using this plan, it’s still an wonderful option for those starting out.
And what about the premium programs?
It turns out, at approximately half the Cost of this competition on average, MailerLite is by far one of the least expensive options available on the market. Plus, if you are willing to pay annually, you are also able to get a much greater discount.
In fact, I haven’t been able to find anything that does the Exact Same job, cheaper.
MailerLite is one of those email marketing tools The (very crowded) sector in the last couple of years, which is no easy feat.
While it’s not as fast as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at just about anything you can throw at it.
All in all, I find MailerLite strikes the perfect balance Between flexibility, speed and simplicity, and all at a price point you will seriously struggle to beat.
Thinking about giving it a twist? Let us know how it works for you In the remarks. Broadcast Email Marketing Software