Description of Getresponse Broadcast Email Marketing
Getresponse is primarily an email marketing program that allows you to: Broadcast Email Marketing
Import and host a mailing list and also catch data on it
generate newsletters which can be delivered to the subscribers in your mailing list
automate your emails to subscribers via use of’autoresponders’
perspective and analyse data related to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s attribute set has developed quite a bit, to the point at which it’s becoming more of an’all-purpose’ marketing solution.
In addition to email advertising, it now also provides webinar hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look at pricing.
Getresponse’s feature set is arguably among the most comprehensive out there.
Not only does this provide all of the key stuff you’d expect from an email advertising platform – record templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it has recently been expanding the feature set to the point where it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The question is whether Getresponse is a jack of all trades and master of none – let’s drill down to the crucial qualities to learn.
Up until quite recently Getresponse service was one of the most comprehensive available for email marketing tools: the company offered phone support together with live chat support, email support and assorted online tutorials / tools.
Regrettably, the phone support has now been discontinued. Instead you’ll need to use live chat (24/7) or email support. To be honest, many similar e-marketing platform providers only offer you both of these stations – if phone service is a deal-breaker for you you may wish to contemplate Aweber, which still provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have never needed to use it very frequently (a fantastic thing) but when I have I have found it to be a bit of a mixed bag (less of a fantastic thing). A number of the live chat service I’ve received was outstanding, and I have not had to wait too much time to talk to an agent; the email support .
Some of the comments I’ve got from our readers does indicate that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these kinds of companies, I expect it boils down to that you get daily. Broadcast Email Marketing
Getresponse provides some very comprehensive reporting and analytics choices. You get all the basics of course – open rate, click-through, unsubscribe Prices and so forth – but also to that there are some very nifty features Which Are worth a particular mention, specifically:
‘one-click segmentation’: the choice to spot people who did not engage with an e-newsletter you sent and put them in a section of readers which you may then email again using another version of the e-newsletter
‘metrics over time’: you can find out exactly when a lot of your readers do it on your emails, and period your prospective mailouts based on this info
’email ROI’: by incorporating some monitoring code to your post-sales webpage on your website, it is possible to find out how efficiently (or not!) Your email campaigns are driving earnings, and workout your return on investment in email advertising.
Per-user info – you can click one of your subscribers and see where they signed from, where they’re located and which emails they have opened previously.
Mailchimp and Aweber provide some similar reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most featured out there (it surely trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably drops down a little.
Unfortunately, the templates provided from the box look a bit dated; they are not as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are extremely tweakable – you can change fonts, layouts and imagery easily enough using the controls supplied; and naturally there is nothing to stop you simply designing your own HTML email template and minding the code for it.
Furthermore, you will find tons of templates to choose from — around 500 — and they’re presented in easy-to-understand categories, so it is generally pretty simple to locate a good beginning point for a template and edit it before you are delighted with the plan.
If you’re really not pleased with the templates provided by Getresponse, there’s also the option of purchasing a template by a third party supplier such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the range of RSS-to-email applications options are not very extensive (just 11 templates are supplied – well short of their 700+ available for regular newsletters!) And some of them played a bit for me when I tested them in Outlook (2010). I finally found something that worked for me personally, but I think that there are definitely a few improvements which could be created in this area. Broadcast Email Marketing
Autoresponders are e-newsletters that are sent to your readers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they get a welcome message in the company; a week later they could get a discount offer for some of your products or services; three weeks after they could receive an invitation to follow you on social media. And so Forth.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most comprehensive feature sets available.
You can send time-based or action-based messages; time-based choices include cycles such as the illustration above, and action-based messages can be triggered by user actions or advice, for example:
subscriptions to particular lists
changes in contact preferences
completed trades / goals
changes in consumer information
Recently Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to create automation workflows using a drag and drop builder – you basically set up an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link .
This type of functionality goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey that may be customised to the nth level.
For a fast overview I would suggest having a look in Getresponse’s video review for Marketing Automation.
It is important to note, however, that these more advanced marketing automation features are only available to the pricier programs – the’Pro’ plan and upward. Broadcast Email Marketing
Landing page Builder
Online advertising campaigns that make use of landing pages will typically create far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a tidy, well-designed data capture type.
Getresponse offers something quite useful in this respect that the majority of its competitors do not: a landing page creator (and one that’s mobile-friendly to boot).
Products such as Campaign Monitor and Aweber require you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp lately introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
However, unless you’re on a Getresponse’Guru’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, that could only be displayed 1,000 times per month.
Also, and very importantly, you can not use the landing page A/B testing performance on the cheapest Getresponse plan (whereby the system indicates a sample of your users different variations of your landing page, calculates conversion rates, and ultimately rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a useful attribute – then it’s definitely worth considering one of the more expensive Getresponse plans.
You can purchase the Landing Pages attribute as an add-on to get an additional $15 per month, however very frustratingly, although the add-on allows you to display an unlimited number of landing pages to prospective subscribers, it does not consist of A/B testing.
Accordingly, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse would like one to do) .
Getresponse was before its rivals for quite some time using its responsive email layout functionality, which automatically corrects your e-newsletter’s template so that when an individual is reading it onto a mobile device, the layout and fonts will be automatically optimised for the device in question.
Most competing products have caught up on this today, and extend responsive email templates, but Getresponse is better than most similar goods as soon as it comes to displaying a responsive record of your e-newsletter – you simply hit on a’cellphone preview’ button for a quick snapshot of what your email resembles on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so you may preview what your own email looks like when the display is employed in either portrait or landscape mode. Broadcast Email Marketing
Customer Relationship Management
Among the most frustrating aspects of utilizing many well-known CRM tools is that the need to export data to CSV and straight back to your email marketing tool as a way to do mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse lately introducing a brand new CRM feature into their plans I had been intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I was not that impressed with the Getresponse CRM tool since you can only use it in order to carry out rather basic jobs: you could create sales pipelines, add contacts to these and track activity (emails, telephone calls etc.) with these contacts manually.
But lately Getresponse have upped their video game a bit on this front. The CRM is currently integrated with all Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders depending on the accession of a new contact to a pipeline phase.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a specific stage on a revenue pipeline depending on the page of your website they finished a form ;
you could then send a automated email tailored to this pipeline period a few days later;
and based on the actions they took with regard to this email (clicking on a certain link etc) you could automatically move them on another phase of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can not think of any email marketing product offering such a tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must look at dedicated — and more costly — CRM products such as Salesforce and Infusionsoft.
But, it is not all good news on the CRM front there are a few big things missing from Getresponse’s CRM attribute set.
The most glaring omission is e mail activity monitoring. Other CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or client; doing this keeps a list of the communication in the contact’s history. There’s now no way of doing this together with all the Getresponse CRM, nor is there an easy way to send one-to-one mails to leads or customers.
And strangely, if you click a contact in a deal pipeline, you can’t see their contact action — i.e., the activities they have taken (open, clicks etc.) with regard to previous communications which you’ve delivered to your leads are not displayed. To see this, you need to go out of the CRM section of Getresponse, search for your own contact in the contacts section and click in their details. But guess what? Doing so does not display their history.
Task management is non-existent also: unlike committed CRM tools, there is no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is difficult. You need to add contacts to a list first, then go to the CRM pipeline, add a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is extremely clunky and time consuming. You should just be able to put in a deal directly to a pipeline and then input the contact details of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. But that said, it’s a new feature and the stuff it could do on the automation aspect is impressive. I am optimistic that this attribute gets developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to host webinars on the stage.
Given that webinars are usually utilized as a lead-generation strategy, the notion of having your email database and your webinar tool under precisely the same roof is very attractive.
The pricing is also very competitive also compared to based webinar solutions. By way of example, one of the primary webinar providers, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do exactly the same (and a great deal more) with Getresponse for $165 (as long as your listing size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ plan permits you to host a webinar with around 100 participants; the’Max’ plan’s limit is 500.
You can even purchase webinars performance as an add-on to a cheaper plan: $40 a month buys you a 100 attendees limitation, $99 per month buys you a 500 attendees restrict. It isn’t clear what your choices are if you will need to host bigger scale distributions compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The fact that your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially a very useful feature to have sitting on your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, especially when you consider you could connect it in with a built-in CRM tool (more on that in a moment). Broadcast Email Marketing
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important point to look at when choosing an email marketing tool.
Not all email marketing providers are that forthright about their deliverability rates; but Getresponse seems pretty open about that, with this to say about it in their site:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate could vary for every mailing. For our clients jointly, however, we’re pleased to say our general deliverability rate now stands at 99%.
Clearly you are going to have to choose the company’s word for this, but assuming it is true, it’s a fantastic rate and inspires confidence that the vast majority of emails that you send using Getresponse will achieve their intended recipients.
What’s more, Getresponse actually provides you the deliverability rate of every message in your email analytics – this is something that I have not struck on competing goods’ metrics. A thumbs up for it.
I do have to pull Getresponse up on one thing concerning deliverability however: to guarantee a high deliverability rate, it is advisable to use a system named DKIM email authentication. You can use DKIM with Getresponse – but just on the more expensive Getresponse’Max’ plans.
Although I have not struck any deliverability problems using the cheaper plans, competing goods do not make you invest in a more expensive strategy to avail of the feature — it’d be good to see Getresponse becoming more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or even a’double opt-in’ process.
If you utilize one opt-in procedure, the person signing up to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
With a double opt-in process, the person registering to your list is sent via an email containing a confirmation link that s/he have to click before being subscribed.
The most important advantage of one sampling procedure is that it makes it really simple for users to subscribe to your mailing list; additionally, it generally increases conversion speed and therefore the number of readers on your list. A double opt-in procedure is best for verifying the people subscribing to a list are using actual email addresses and contributes to cleaner information and more precise stats (because open rates etc. are calculated based on a list comprising only real email addresses).
The good news here is that Getresponse allows you to make use of either opt-in approach – this isn’t the case with all competing products. So a thumbs up for Getresponse to be flexible on this.
You’re probably thinking that this sounds quite fine — but to tell the truth, I think there’s a great deal of room for improvement with regard to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they’re being watched on).
Additionally, no controllers are provided by Getresponse to switch forms off or on on specific devices or individual pages of your site. In the light of Google’s new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and for popups I connect my Getresponse to a growth-hacking instrument named Sumo (that enables me to switch pop-ups off for mobile users, as well as display forms exactly as I’d love to and on the webpages I want). Broadcast Email Marketing
On the whole, Getresponse is pretty simple to use. It’s certainly easy enough to perform all of the basics: import contacts, create campaigns, setup autoresponders and check numbers and the interface is pretty intuitive and clean.
With regards to how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp has a slicker user interface (although one that makes locating certain functionality just a little bit tricky at times).
One area I feel that could be significantly better from a user-friendliness point of view is that the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible approach to create blocks of content and transfer them about an e-newsletter, in practice it’s fairly clunky to use and may lead to accidental deletion of content, or positioning of it at the wrong part of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it does result in a helpful instrument – it’s only that the execution of it might be somewhat better.
Also, as described above, the CRM tool could be far better from a usability point of view adding contacts to deals could be unnecessarily difficult.
The 30-day complimentary trial that Getresponse supplies is completely functional and the free trial is not contingent upon providing credit card information.
This helps you avoid that annoying”oops I forgot I signed up for that trial and now I am getting charged for a commodity I do not use” scenario.
The only down side to the free trial is the fact that it restricts the number of readers it is possible to send to 1000. It would be useful if that could be raised a bit, as it would help prospective users try the tool out in more’real-world’ situations.
There are three main types of Getresponse pricing plan -‘Email’,’Guru’ and’Max’ — and within each of them, many additional types of plan to pick from (all based on record size).
As much as 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 readers: $45 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 subscribers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there’s an”Enterprise” plan for users whose lists transcend 100,000 email addresses: that begins at $1199, with exact pricing based on prerequisites (if you’re interested in the”Enterprise” plan, you’ll need to contact Getresponse to schedule a demo, outline your requirements and share pricing).
Substantial discounts are available if you pay upfront for 12 or 24 weeks of service (18% and 30% respectively) — these are much more generous than most competing platforms. Broadcast Email Marketing
Distinctions of Each Plan
Each of the Getresponse plans cover the significant fundamentals — key characteristics include:
The capacity to import, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a client relationship manager tool on its own’Pro’ plans up
landing pages – you can simply avail of all landing pages which enable split testing and boundless views if you are on a’Guru’ program or higher
Webinars – this performance is not available whatsoever around the’Email’ plan and the amount of webinar attendees is capped for the’Guru’ and’Max’ plans at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 on’Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
So long as you’re happy to use one of those entry-level’Email’ programs, the pay-per-month Getresponse programs are on the whole more affordable than those provided by many of its key competitors, especially in case you have a reasonably large number of email addresses on your database.
By way of instance, in case you’ve got a mailing list comprising between 9,000 and 10,000 documents that you want to send an unlimited number of emails each month to, you might find that hosting it with Getresponse costs $65 monthly.
$4 per month more affordable than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not just the amount of email addresses on your own database however on how many emails you send per month also. If you’re delighted to limit the amount of emails delivered via Campaign Monitor (from the example above, to 50k emails), you can expect to pay a monthly charge of $89, nevertheless considerably greater than Getresponse’s.
The sole well-known service I can think of that comes from significantly more affordable is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the functionality provided by Mad Mimi is nowhere near as broad as Getresponse’s or indeed another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
In the database end of things, Getresponse’s pricing is really competitive too – you can sponsor a database containing 1,000 email addresses for $15 a month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (unlimited send).
Mailchimp’s monthly fee to get a 1,000 recording database is the like Getresponse’s; and Mad Mimi supplies a marginally more affordable, if less operational offering for $12 a month.
Two final things to be Conscious of on the pricing :
Some competing suppliers — notably Mailchimp – offer completely free account for users with a small number of documents (but these don’t supply the full assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or two years, you can avail of significant discounts the other competitors do not yet supply.
So the most important thing is that Getresponse is pretty competitive in the pricing department. However, what about attributes? Broadcast Email Marketing
Getresponse represents one of the more cost-effective ways to host and speak with an email database.
It’s also one of the most interesting products of its kind – in that it provides email marketing, landing pages, CRM and webinars all under one roof. It is difficult to think of any competing product that delivers this’all round’ proposal, and it is what proceeds to convince us to utilize it for Style Factory’s email advertising.
Some developments to Getresponse do have to be made however, especially where the email designer is concerned – its drag and drop interface is more fiddly and not as responsive than it should be. A lot of improvements can be made into the data capture forms also, especially for users wishing to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the service offering.
Overall though I speed Getresponse very highly – you get considerable bang for your dollar with this item.
Here are a Couple of pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation options.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you’re happy to use an’Email’ program, Getresponse is more affordable than most of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more performance as them.
The discounts you receive when paying for a couple of years of support are very generous – you will be hard pushed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something which isn’t provided by any products that are similar.
Its reporting and comprehensive split testing attributes are powerful.
Getresponse is clear about deliverability rates, publishing figures on its own site and providing deliverability statistics for individual e-newsletters that you send.
It provides an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on both a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and allows you to preview smartphone variations of your e-newsletters very readily.
It includes a useful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to test all its features free for 30 days without needing to enter credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The data capture forms supplied aren’t responsive and you can’t control when and where they are displayed on your site.
CRM performance needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There’s a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing arrangement is a little perplexing, with users having to cover something of a premium to get the landing page creator tool.
The free trial limits the amount of readers you can send messages to to 1000.
The landing page add-on does not allow you to perform A/B evaluations, meaning that in order to obtain this functionality you’re forced to use a more expensive plan than you may like.
DKIM authentication is only on the more expensive’Max’ plans.
No telephone support is provided. Broadcast Email Marketing