Primary Capabilities Broadcast Email Marketing
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / website to-email functionality
telephone, email and live chat support
integrations with third party programs Broadcast Email Marketing
Aweber’s support is one of The stand-out features of the goods.
Phone assistance, email support and Live chat support is all available – that contrasts very well with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, that just offer live or email chat service.
Additionally, there’s no hoops to Go through to contact service – related phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 that the US’ National Customer Association’s Stevie Awards (along with a bronze and silver awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you will receive when you contact them.
If you are a newcomer to email Marketing, then this sort of simple accessibility to good-quality service is a powerful argument in favour of using Aweber as your email marketing supplier.
In relation to The access to support, you can get in touch with Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat support is available 24/7.
In contrast to its own Competitors, Aweber supply one of the biggest sets of e-newsletters templates accessible: there are over 700 available.
To provide a bit of context, There are around 500 templates available for Getresponse, 90 for Mailchimp and around 50 for Campaign Monitor.
Toe be truthful, I don’t love all of The layouts – some of them look slightly dated. I’d consider them to be slightly better compared to Getresponse ones, but maybe not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates available means that with a little bit of tweaking you should be able to obtain a proper one for your e-newsletters. There is, of course, always the choice of coding your own also. Broadcast Email Marketing
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it into e-newsletters which get sent out based on your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, although technically you can take advantage of this attribute with any material which has an RSS feed.
This operation is Particularly useful for bloggers who want subscribers in their mailing lists to automatically receive e-newsletters comprising their newest articles (or, really, a monthly digest of blog posts). In essence, it means you can power your newsletters from the website – this can be a big time-saver.
It is worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to pick from a set of templates that are made specifically for this function.
On the plus side, you will find quite A few of them to choose from – over most other e-marketing solutions I have tried.
On the down Side, a number look pretty dreadful. And annoyingly, you can’t use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works ok, but I believe there’s definitely some large room for improvement here.
1 thing that you can’t use in Aweber templates that you can in some other rival platforms (like Mailchimp and Campaign Monitor) is web fonts. You are limited to using the usual’safe fonts’ – Arial, Times New Roman, Trebuchet and so on.
There are good arguments for not Permitting use of web fonts – for example, your emails are likely to seem more consistently and exhibit more reliably across email clients – but only using web safe fonts can make templates look a tiny bit blander than they otherwise could.
Generally, I’d give Aweber a Thumbs up in the template department, but it would be great to find some of the templates freshened up a bit, and the addition of some attractive web fonts.
Importing an Current database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers, or copy and paste rows of readers into Aweber.
As you import your information, you’re Given the option to add your readers to a particular pair of autoresponders, and tag them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a nice feature to have.
For anti-spam motives, you will Have to answer a few questions regarding how you collected the data you’re importing. If your list is on the bigger side, you can also need to wait until it’s assessed by Aweber’s anti-spam compliance group (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints .
Marketing automation is a characteristic Which is offered by email advertising solutions like Aweber.
I tend to think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create sophisticated user journeys using’IFTT’ – if this, then that – style workflows.
With Marketing automation, you generally look for a flowchart where mails are sent based on user activities: email opens, connect clicks, site visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to some level provides this performance:’Aweber Campaigns.’ With this feature, you may use certain user activities — namely opens and clickthroughs — along with the application of tags to ascertain what should be routed to whom and when (see previously ).
But I Think this operation should go a bit further actually – tools like Getresponse and Mailchimp provide considerably more flexibility when it comes to which kinds of user behaviour can activate mailouts.
By way of instance, in Getresponse, you may use triggers like buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
So Aweber is playing a bit of catch up with its competitors here. Broadcast Email Marketing
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly good. Oddly, it is just’okay’.
On the other hand It’s very Straightforward To set up follow up emails based on time interval – for example, automatically sending readers an onboarding email immediately after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely easy. This is a typical use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders according to user activities and purchases is a bit more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can create ‘goals’ or unite automation principles with tagging to make autoresponders behave in very funky ways. . .but if you would like to take advantage of autoresponders in actually advanced manners, you’re likely going to should look at other products, especially Getresponse, which supplies’marketing automation’ performance that pops up to a built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to suit the device they are being seen on. In this time of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet regarding the responsive designs is that to preview them you’ll actually have to send a test email to your smartphone. On other platforms you can normally just hit on a’preview on phone’ button or similar. The absence of the functionality isn’t a dealbreaker by any means, but it does slow you down a little, especially if you are sending a lot of campaigns every month.
Divide testing (also called A/B testing) involves sending variations of your e-newsletters to a number of your mailing list, tracking the operation of every , and sending the’best’ version to the remainder of your list.
Many e-marketing tools manage This automatically for you: you produce a couple of distinct variations of your email (using either different content or subject headers), send them to a sample of your data, along with your e-marketing solution will roll out the best performing version mechanically to the remainder of your mailing list.
Split testing USED to be great In Aweber: until very recently, you were able to create and test four variations of an email (making Awber’s split testing functionality better than many leading competitors; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I have been assured by their own sales staff that it’s coming back over the upcoming few months, but if you believe you are likely to want this functionality desperately you might be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of additional Helpful analytics / information, including
that the Increase of lists over time
an Summary of sign up methods
where people are opening your email (i.e., geographical location)
the history of an individual’s action – you can see past opens and clicks etc. at a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I’d say that Aweber’s reporting is more comprehensive than what is offered in Campaign Monitor or Mad Mimi; nonetheless I would argue that Mailchimp and Getresponse both provide better reporting interfaces.
Together with the latter two products you Appear to have the ability to acquire more of an overview of information in 1 spot, particularly when considering the operation of individual e-newsletters.
By contrast, With Aweber you have got to flick between three segments -“Broadcasts”,”Subscribers” and”Reports” to get an overall picture of information, whereas Getresponse and Mailchimp present all their reporting information on one dashboard (that you can then use to drill down to particulars ). Broadcast Email Marketing
A Great feature of Aweber is that the Flexibility it gives you around how you want to deal with the opt-in procedure.
You can choose to subscribe your Users on either a single opt-in or a double opt-in basis (single opt-in is when a consumer is subscribed immediately after completing a form; dual opt-in is if they have to click on a link in a confirmation email to complete their subscription).
The two Approaches have their merits, so it is good to see Aweber being flexible in this respect – not all competing options provide their clients with this choice.
Aweber Offers a decent selection of integrations with different solutions. You will find over 400 integrations available which allow you to connect Aweber to different kinds of cloud-based software – web builders like Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
Some of these involve dedicated widgets; others demand adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s rare that Aweber will plug to other applications quite as seamlessly as Mailchimp (that seems to be the default’standard’ email marketing option for a great deal of apps), but you also should not have too much difficulty getting Aweber to work with a broad range of other SaaS (software as a service) programs.
Segmenting information in Aweber is Pretty straightforward. You may produce segments not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It is a little bit tricky however To work out how to get to the screen where you create the segments – you essentially have to visit some’manage subscribers’ section, search for some subscribers and save the search for a section.
To be honest, some solutions (such As Getresponse) use a similar approach to segment creation – but others (such as Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber does not let You broadcast emails to multiple segments at the same time, however. This will cause problems for some users who have a need to’pick and mix’ segments in mailouts on a regular basis.
For example, say you’re a car dealer with a mailing list containing a field known as’car version.’ You’ve used this field to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Particularly relevant to Polo, Golf and Passat owners, and you wish to send a message about it to all those three segments in one go.
In an ideal world you’d just be Able to choose the applicable segments and send the message to all those three classes. With Aweber however – that isn’t possible. You would need to send three separate messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You want to exclude certain segments from the air; so finally it’s a bit of thumbs-down for its segmenting performance in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better way.
Overall I’d say Aweber is a Strong email marketing tool.
It is not exactly the best product of its Kind available, but it is reasonably priced, easy to use and comprises most of the main features you’d expect from an email marketing solution.
The main Facets of the product That would nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be particularly important for some potential customers, particularly those starting out in e-marketing without a truckload of specialized abilities (you likely won’t have stuck, but if you do, you can talk to a real human being on a real telephone line about your issue ).
Additionally, it’s not overly Expensive by comparison to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but in case you have not made up your mind on if this is actually the e-marketing solution for you, here is a simple breakdown of the key advantages and disadvantages of using it: Broadcast Email Marketing
Disadvantages of using Aweber
Divide testing is currently disabled.
You can find cheaper options on the market that offer considerably more attributes in the marketing automation section – Getresponse being a prime example.
Some of the templates seem a bit dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of sections at once when sending an e-newsletter.
Benefits of Aweber
It’s Simple to Use.
Support alternatives are more extensive than is true with some key competing goods and according to Aweber’s Stevie awards for customer service, should be high.
It’s reasonably priced – whilst not the most expensive product of its kind out there, it is cheaper than many similar options.
It enables you to choose whether to subscribe people to your list on a single or double opt-in basis.
It’s good export performance, together with the choice to import a broad range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party tools and programs.
It comes with an extremely large assortment of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively simple and you may use both area contents and user activity (email opens, links clicked etc.) to make your sections.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 subscribers: $149 per month
If you have 25,000+ readers, You’ll have to call Aweber for a quotation.
A 14% reduction can be obtained In case you pay quarterly; a 14.9% discount is available if you pay annually. Additionally, there are some discounts available for students and non-profit organisations.
One Part of Aweber’s pricing Construction that potential users may enjoy is that all attributes are available on all programs – unlike any competing products you don’t have to be on more expensive plans to unlock specific functionality.
Nevertheless, The functionality available on Aweber – as we will see below – is not necessarily as extensive as you may find in rival email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same price as Mailchimp
slightly more costly than Getresponse
much more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic however).
It is worth noting that the aforementioned Comparisons don’t actually apply to very small lists nonetheless – if you have a little email database, several of the competing goods are better worth.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly with Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month with Campaign Monitor *
$32 per month using iContact
Taking another example, if you Have a larger list comprising 10,000 documents, it will cost $69 using Aweber and…
$149 monthly using Campaign Monitor *
$79 monthly using iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A brief note about Campaign Monitor: there are a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters that it is possible to send them. For the interest of a comparison, I have referenced the prices for Campaign Monitor programs that allow unlimited broadcasts as these programs are similar in terms of send volumes permitted to the Aweber ones.
That is just two examples of Route, and Aweber’s opponents have different pricing tiers that will occasionally make Aweber cheaper, sometimes more expensive. But normally I would say Aweber is priced roughly in the center of the e-marketing solution scale.
Of course, pricing is not the Only variable you should base your decision on. . .the more important thing to work out is what bang you get for your dollar.
So let’s Look at some Aweber features.
Aweber Free Trial
One of those Best strategies to choose whether Aweber is for you of course is to avail of its free trial. Broadcast Email Marketing