Main Capabilities Bom Bom Email
Aweber provides you with all the Following key attributes:
the ability to import / server the email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
phone, email and live chat service
integrations with third-party programs Bom Bom Email
Aweber’s service is one of The stand-out features of the product.
Phone support, email support and Live chat service is all available – that contrasts very well with some key competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer email and/or live chat service.
Furthermore, there’s no magic to Go through to contact support – relevant phone number and email details can be seen quite easily on the company’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Customer Association’s Stevie Awards (along with a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the support you will receive when you contact them.
If you are a novice to email Marketing, then this sort of simple access to good-quality support is a strong argument in favour of using Aweber as your email marketing supplier.
In relation to The availability of support, you can contact Aweber’s phone support team from 8am-8pm ET Monday to Friday, and their email and live/chat service is available 24/7.
In contrast to its Competitions, Aweber provide one of the biggest collections of e-newsletters templates available: there are over 700 accessible.
To Supply a bit of circumstance, There are around 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be truthful, I do not adore all of The designs – some of them seem slightly dated. I’d believe them to be slightly better than the Getresponse ones, but not as excellent as Mailchimp’s or Campaign Monitor’s.
However, the Sheer volume of templates accessible means that with a bit of tweaking you should be able to obtain a proper one for the e-newsletters. There’s, of course, always the choice of coding your own also. Bom Bom Email
Like similar e-marketing products, Aweber may take your site’s RSS feed and turn it into e-newsletters which get sent out according to your schedule that you define. Back in Aweber, this can be known as’Blog broadcasts’, though technically you can take advantage of this feature with any material that has an RSS feed.
This functionality is Particularly handy for bloggers that want subscribers on their mailing lists to automatically receive e-newsletters comprising their newest posts (or, really, a monthly digest of blog posts). In essence, it means you can force your newsletters from the website – this can be a large time-saver.
It is worth noting that You can not use the standard Aweber template designs for RSS-to-email purposes – you need to choose from a set of templates that are specifically designed for this function.
On the other hand, there are quite A few of them to pick from – more than most other e-marketing solutions I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a little bit of tweaking, you are probably going to have the ability to find something which works fine, but I believe there is definitely some large space for improvement here.
1 thing that you can’t use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is web fonts. You’re restricted to using the normal’safe fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Allowing use of web fonts – for example, your mails are very likely to appear more consistently and exhibit more faithfully across email customers – however merely using web safe fonts can make templates seem a tiny bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template department, but it would be great to see some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an Current database Into Aweber is a fairly straightforward affair.
You can upload the following file Kinds:
As an Alternative, You can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you import your data, you are Given the choice to add your readers to a particular pair of autoresponders, and label them. Not all competing products permit the addition of imported data into autoresponder cycles so this is a wonderful feature to have.
For anti-spam reasons, you may Need to answer a few questions about how you gathered the information you are importing. If your listing is on the bigger side, you may also have to wait until it is reviewed by Aweber’s anti-spam compliance group (as is true with other email advertising tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is increasingly offered by email marketing options like Aweber.
I often think of it as ‘Autoresponders 2.0′ – in which you go beyond conventional’trickle’ campaigns and create complex user journeys with’IFTT’ – if this, then – fashion workflows.
With Marketing automation, you typically look for a flowchart where emails are sent based on consumer activities: email opens, connect clicks, website visits, purchases made and so forth.
Aweber recently introduced a new advertising Automation feature that to a degree provides this performance:’Aweber Campaigns.’ With this feature, you can use certain user actions — specifically opens and clickthroughs — along with the program of tags to ascertain what should be routed to whom and when (see previously ).
However, I Think this functionality needs to go somewhat further really – tools such as Getresponse and Mailchimp supply much more flexibility when it comes to which kinds of user behavior can trigger mailouts.
By way of example, in Getresponse, you can use triggers like purchase, specific page visits, subscriber’score’ and sales pipeline stage to send messages.
Thus Aweber is playing a little bit of catch up with its competitors here. Bom Bom Email
Autoresponders – a Collection of Follow up emails which are automatically triggered by either time or user actions – are a key part of any e-marketing solution.
Aweber assert to have Invented autoresponders back in 1998 and as such you would expect their autoresponder performance to be mind-blowingly good. Oddly, it’s merely’alright’.
On the plus side It’s very easy To set up follow up emails based on time period – for instance, automatically sending subscribers an onboarding email immediately after sign up, a promo code two days later and also a’follow us on social media’ email a week after is extremely straightforward. This is a regular use of autoresponders and it’s a breeze with Aweber.
On the other hand, triggering Autoresponders according to user actions and buys is a little more complex compared to key opponents Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation principles with tagging to create autoresponders act in very funky ways. . .but if you would like to take advantage of autoresponders in really advanced manners, you’re likely going to should appear at other goods, particularly Getresponse, which provides’advertising automation’ performance that hooks up to some built-in CRM.
And speaking Of marketing automation…
Mobile Responsive Design
Unlike Another e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are all’responsive’.
This means that they Automatically resize themselves to suit the device they’re being viewed on. In this day and age of smartphones and tablets, this definitely is a fantastic feature.
1 minor Gripe I have yet seeing the reactive designs is that to preview them you will actually have to send a test email to your smartphone. On other platforms you can usually just hit a’preview on phone’ button or comparable. The absence of the functionality isn’t a dealbreaker by any means, but it will slow you down a little, particularly if you’re sending a great deal of campaigns every month.
Divide testing (also known as A/B testing) entails sending variants of your e-newsletters to a number of your mailing list, monitoring the operation of eachand every sending the’best’ version to the remainder of your list.
Many e-marketing tools handle This automatically for you: you create a couple of different variations of your email (using either differing content or subject headers), send them into a sample of your information, and your e-marketing solution will roll the very best performing version automatically to the rest of your mailing list.
Split testing USED to be good In Aweber: until very recently, you could make and examine four variants of an email (making Awber’s split testing operation better than most leading rivals; Getresponse being a notable exception).
For some Reason split testing is presently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back over the upcoming few months, but if you think you’re likely to need this operation urgently you might be best off considering an alternate email advertising solution.
Email analytics in Aweber have been good. In addition to being able to monitor crucial stats like open rate, clickthroughs and bounces, You May Also look at a lot of other Helpful analytics / advice, including
that the Increase of lists over the years
an Summary of sign up methods
where people are opening your email (i.e., geographical location)
the background of an individual’s action – you can see past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this compares With competing products, I would say that Aweber’s reporting is more comprehensive than that which is available in Campaign Monitor or even Mad Mimi; nonetheless , I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two goods you Appear to have the ability to acquire more of an overview of information in one place, particularly when considering the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three segments -“Broadcasts”,”Clients” and”Reports” to get an overall picture of analytics, whereas Getresponse and Mailchimp current most of the reporting information onto one dashboard (which you can then use to drill down to specifics). Bom Bom Email
A nice feature of Aweber is that the Flexibility it provides you around how you need to handle the opt-in procedure.
You can choose to subscribe your Users on either one opt-in or a dual opt-in basis (single opt-in is when a consumer is subscribed instantly after completing a form; dual opt-in is when they have to click a link in a confirmation email to complete their subscription).
Both Approaches have their own merits, so it’s fantastic to see Aweber being flexible in this respect – not all of competing options provide their customers with this choice.
Aweber Provides an adequate range of integrations with different solutions. There are more than 400 integrations available which enable you to join Aweber to different kinds of cloud-based applications – web builders such as Wix or Hotmail; CRM tools such as Salesforce; landing pages such as Instapage and so on.
A number of these involve dedicated widgets; others involve adding a snippet of code into a website; others involve a sync tool like Zapier.
It is uncommon that Aweber will plug to other applications quite as seamlessly as Mailchimp (which appears to be the default option’standard’ email marketing choice for a great deal of apps), but you also shouldn’t have too much difficulty getting Aweber to work with a wide selection of other SaaS (software as a service) apps.
Segmenting information in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on user activity also – emails opened, web pages visited, links clicked, goods purchased and so on. It is all very flexible and simple to use.
It’s a bit tricky however To figure out how to reach the screen where you make the segments – you essentially have to go to some’manage subscribers’ section, search for some readers and then save the search as a section.
To be fair, some options (such As Getresponse) use a similar strategy to section creation – but others (like Campaign Monitor and Mailchimp) provide a more findable’sections’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at once, however. This will cause problems for some users who have a need to’pick and mix’ sections in mailouts on a normal basis.
By way of instance, say you are a car dealer having a mailing list comprising a field known as’car model.’ You’ve used this area to segment your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you want to send a message about it to those three segments in 1 go.
In an Perfect world you’d only be Able to select the relevant segments and send the message to those three groups. With Aweber however – that is not possible. You would have to either send three separate messages or create a new section targeting’Polo OR Golf OR Passat.’
You’ll have a similar problem if You would like to exclude particular segments from the broadcast; therefore finally it’s a little bit of thumbs-down for the segmenting functionality in Aweber.
Other email Marketing tools, especially Getresponse and Campaign Monitor, handle this in a far better way.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises many of the main features you’d expect from an email marketing alternative.
The primary aspects of the product That would nudge me Aweber’s direction are its own ease-of-use and comprehensive support. The latter may be particularly important for some potential users, especially those starting out in e-marketing with no truckload of technical abilities (you likely won’t get stuck, but if you do, you can talk to an actual person being on a real phone line about your problem).
Additionally, it’s not overly Expensive by comparison to some competing products, notably Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing functionality and its relatively basic automation features.
I hope you have found this Aweber review Helpful so much, but in case you have not made your mind up on whether this is actually the e-marketing alternative for you, here’s a simple breakdown of the key pros and cons of utilizing it: Bom Bom Email
Disadvantages of using Aweber
Divide testing is presently disabled.
You can find cheaper options on the market which offer considerably more features in the marketing automation department – Getresponse being a prime example.
Some of the templates look somewhat dated.
The RSS to email templates are bad and they can’t be edited with Aweber’s regular drag and drop email builder.
You can not include or exclude a number of segments simultaneously when sending an e-newsletter.
Benefits of Aweber
It’s easy to use.
Support options are more extensive than is the case with some essential competing products and based on Aweber’s Stevie awards for client support, ought to be high.
It’s reasonably priced – whilst not the cheapest product of its type out there, it is cheaper than many similar solutions.
It lets you select whether to subscribe people to your listing on a single or double click basis.
It’s good import functionality, together with the option to import a wide range of file types and also add the email addresses you’re importing directly to an autoresponder cycle.
It integrates neatly with a good range of third party tools and programs.
It comes with an extremely large range of templates – more than its key rivals.
Setting up easy time-based autoresponders is extremely simple to accomplish.
All email templates are responsive.
Reporting features are powerful.
Segmenting information is relatively simple and you may use both field contents and user activity (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber strategies on Offer:
Hosting and emailing a list containing up to 500 subscribers: $19 per month
501 to 2,500 readers: $29 per month
2,501 to 5,000 subscribers: $49 per month
5,001 to 10,000 subscribers: $69 monthly
10,001 to 25,000 readers: $149 per month
If you have 25,000+ subscribers, You will have to call Aweber for a quote.
A 14% discount can be obtained If you pay quarterly; a 14.9% reduction is available if you pay yearly. Additionally, there are some discounts available for students and not-for-profit organisations.
1 Part of Aweber’s pricing Construction that prospective users might like is that all attributes are available on all programs – unlike any competing goods you don’t need to be on more expensive plans to unlock specific performance.
Nevertheless, The performance available on Aweber – as we will see below – isn’t necessarily as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competitors
Aweber is, Generally Speaking,
Significantly more affordable than Campaign Monitor
considerably more affordable than iContact
roughly the same price as Mailchimp
slightly more expensive than Getresponse
considerably more costly than Mad Mimi (notice: Mad Mimi’s attribute set is significantly more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you’ve got a small email database, several of these competing goods are greater worth.
For example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 monthly using Mad Mimi
$15 per month with Mailchimp
$15 per month with Getresponse
$29 per month using Campaign Monitor *
$32 monthly using iContact
Taking another example, if you Have a larger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 per month with iContact
$75 monthly with Mailchimp
$65 per month with Getresponse
$42 monthly using Mad Mimi
* A quick note about Campaign Monitor: you will find some cheaper Campaign Monitor programs available which permit you to host the same amounts of email addresses as outlined previously, but they limit the number of e-newsletters that it is possible to send them. For the sake of a comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts since these plans are comparable in terms of send volumes allowed to the Aweber ones.
That’s just two examples of Course, and Aweber’s competitors have different pricing tiers that will sometimes make Aweber more economical, occasionally more expensive. But generally I would say Aweber is priced about in the middle of this e-marketing solution scale.
Of course, pricing Isn’t the Only factor you should base your decision on. . .the more important consideration to work out is exactly what bang you get for your dollar.
So let us Look at some Aweber attributes.
Aweber Free Trial
One of the Best strategies to choose whether Aweber is to you naturally is to avail of its free trial. Bom Bom Email