Primary Features Better Than Aweber
Aweber provides you with all the Following key attributes:
the ability to import / server an email database
a wide assortment of templates
some marketing automation performance
responsive email layouts
RSS / blog to-email functionality
telephone, email and live chat service
integrations with third party apps Better Than Aweber
Aweber’s service is one of The stand-out features of the goods.
Phone support, email service and Live chat service is all available – that compares very favourably with some important competitors including Getresponse, Mailchimp, Campaign Monitor and Mad Mimi, who only offer live or email chat support.
Furthermore, there’s no hoops to Go through to get support – relevant phone number and email details may be viewed very easily on the organization’s contact page, without any requirement to trawl’knowledge bases’ or fill in any forms beforehand.
On top of that, the company won a Gold award in 2016 the US’ National Client Association’s Stevie Awards (and a silver and bronze awards in 2017 and 2018 respectively), which augurs pretty well for the quality of the service you’ll receive when you contact them.
If you are a newcomer to email Marketing, then this sort of easy accessibility to good-quality service is a strong argument in favour of using Aweber as your e mail marketing supplier.
In terms of The access to support, you can get in touch with Aweber’s phone support staff from 8am-8pm ET Monday to Friday, and also their email and live/chat support is available 24/7.
By comparison to its Competitors, Aweber supply one of the largest collections of e-newsletters templates available: you will find more than 700 accessible.
To provide a bit of context, There are approximately 500 templates available for Getresponse, 90 for Mailchimp and approximately 50 for Campaign Monitor.
Toe be honest, I do not adore all of The layouts – some of them seem slightly dated. I’d believe them to be marginally better compared to Getresponse ones, but not as excellent as Mailchimp’s or even Campaign Monitor’s.
However, the Sheer quantity of templates accessible means that with a bit of tweaking you should be able to obtain a suitable one for your e-newsletters. There is, of course, always the option of communicating your own also. Better Than Aweber
Like comparable e-marketing products, Aweber can take your website’s RSS feed and turn it in to e-newsletters which get sent out based on a schedule that you define. In Aweber, this is known as’Blog broadcasts’, though you can take advantage of this feature with any content that has an RSS feed.
This functionality is Particularly useful for bloggers who need subscribers in their mailing lists to automatically receive e-newsletters containing their newest articles (or, indeed, a monthly digest of blog posts). Essentially, it means that you can power your newsletters from the website – this is a large time-saver.
It’s worth noting however that You can’t use the normal Aweber template layouts for RSS-to-email purposes – you have to choose from a set of templates that are made specifically for this function.
On the plus side, there are quite A few of them to pick from – more than most other e-marketing alternatives I have tried.
On the down Side, many of them look pretty dreadful. And annoyingly, you can not use the normal Aweber email drag and drop interface to edit them. With a bit of tweaking, you are probably going to have the ability to find something which works fine, but I think there is definitely some large space for improvement here.
1 thing that you can not use in Aweber templates that you can in certain other competing platforms (such as Mailchimp and Campaign Monitor) is net fonts. You’re restricted to using the normal’secure fonts’ – Arial, Times New Roman, Trebuchet and so forth.
There are good arguments for not Permitting use of internet fonts – for example, your emails are likely to appear more consistently and exhibit more reliably across email clients – but only using web safe fonts may make templates look a little bit blander than they otherwise could.
In general, I’d give Aweber a Thumbs up in the template section, but it would be great to find some of the templates freshened up a bit, and the addition of some appealing web fonts.
Importing an existing database Into Aweber is a pretty straightforward affair.
You can upload the following file Types:
Alternatively, you can add Individual subscribers manually, or copy and paste rows of readers into Aweber.
As you export your data, you are Given the option to add your subscribers to a certain pair of autoresponders, and label them. Not all competing goods permit the inclusion of imported data directly into autoresponder cycles so this really is a nice feature to have.
For anti-spam motives, you may Have to answer a few questions regarding how you gathered the information you are importing. If your listing is on the larger side, you can also need to wait until it is reviewed by Aweber’s anti-spam compliance team (as is the case with other email marketing tools).
In essence, Aweber’s importing performance is good – no complaints here.
Marketing automation is a feature Which is offered by email marketing solutions like Aweber.
I often consider it as ‘Autoresponders 2.0′ – where you go beyond conventional’drip’ campaigns and create complex user journeys with’IFTT’ – if this, then that – style workflows.
With Marketing automation, you typically look for a flowchart where mails are sent based on consumer actions: email opens, link clicks, site visits, purchases made and so on.
Aweber recently introduced a new marketing Automation feature which to some level provides this performance:’Aweber Campaigns.’ With this attribute, you may use certain user actions — specifically opens and clickthroughs — and the program of tags to ascertain what needs to be routed to whom and when (see previously ).
But I Think this operation should go a bit further really – tools such as Getresponse and Mailchimp provide considerably more flexibility in regards to which types of user behaviour can trigger mailouts.
By way of example, at Getresponse, you can use triggers such as buy, specific page visits, subscriber’score’ and revenue pipeline stage to send messages.
Thus Aweber is definitely playing a little bit of catch up with its rivals here. Better Than Aweber
Autoresponders – a Collection of Follow up emails that are automatically triggered by either time or user actions – are an integral part of a e-marketing solution.
Aweber claim to have Invented autoresponders back in 1998 and as such you’d expect their autoresponder functionality to be mind-blowingly excellent. Oddly, it is merely’okay’.
On the plus side It’s very Straightforward To install follow up mails based on time interval – for example, automatically sending subscribers an e-mail email instantly after sign up, a promo code two days afterwards and also a’follow us on social media’ email a week later is extremely straightforward. This is a regular use of autoresponders and it is a cinch with Aweber.
On the other hand, triggering Autoresponders based on user actions and purchases is a bit more complex compared to key competitors Mailchimp and Getresponse.
Utilizing Aweber, you can make ‘goals’ or unite automation rules with tagging to make autoresponders behave in quite funky ways. . .but if you want to make use of autoresponders in actually advanced manners, you’ll probably need to appear at other products, especially Getresponse, which provides’advertising automation’ functionality that pops up to some built-in CRM.
And talking Of marketing automation…
Mobile Responsive Design
Unlike some other e-marketing Tools – especially, Mad Mimi – all of Aweber’s email templates are ‘responsive’.
This means that they Automatically resize themselves to match the device they are being viewed on. In this day and age of tablets and smartphones, this can be a fantastic feature.
One minor Gripe I have yet seeing the reactive designs is the way to preview them you will actually have to send a test email to a smartphone. On other platforms you can normally just hit a’preview on phone’ button or comparable. The absence of this operation is not a dealbreaker by any means, but it will slow you down a bit, especially if you are sending a lot of campaigns every month.
Split testing (also called A/B testing) entails sending variations of your e-newsletters to some of your mailing list, tracking the performance of eachand every sending the’best’ variant to the remainder of your list.
Most e-marketing tools handle This automatically for you: you create a couple of distinct versions of your email (using either different content or subject headers), send them into a sample of your data, along with your e-marketing option will roll the best performing version mechanically to the rest of your mailing list.
Divide testing USED to be great In Aweber: until quite recently, you were able to create and test four variations of an email (making Awber’s split testing operation better than many major rivals; Getresponse being a noteworthy exception).
For a few Reason split testing is currently completely inaccessible in Aweber – I’ve been assured by their sales team that it’s coming back during the upcoming few months, but if you believe you’re likely to need this operation desperately you could be best off considering an alternative email advertising solution.
Email analytics in Aweber are good. In addition to being able to monitor crucial stats such as open Pace, clickthroughs and bounces, You May Also look in a lot of other useful analytics / advice, such as
the Increase of lists over the years
an Summary of sign up approaches
where people are opening your own email (i.e., geographical place )
the history of an individual’s action – you can view past opens and clicks etc. in a per-subscriber degree
And much else besides.
With regards to how this contrasts With competing products, I would say that Aweber’s reporting is more comprehensive than what is available in Campaign Monitor or even Mad Mimi; however, I would argue that Mailchimp and Getresponse both provide better reporting ports.
Together with the latter two products you Appear to be able to acquire more of an summary of information in one spot, especially when looking at the performance of individual e-newsletters.
By contrast, With Aweber you’ve got to flick involving three sections -“Broadcasts”,”Subscribers” and”Reports” to find an overall picture of analytics, whereas Getresponse and Mailchimp current all the reporting information on a single dashboard (that you can then use to drill down to specifics). Better Than Aweber
A nice feature of Aweber is the Flexibility it provides you around how you need to deal with the opt-in process.
You Can Opt to subscribe your Users on either a single opt-in or a dual opt-in basis (single opt-in is when a user is subscribed instantly after finishing a form; dual opt-in is when they have to click on a link in a confirmation email to complete their subscription).
Both Approaches have their merits, so it’s good to see Aweber being flexible in this respect – not all of competing solutions provide their customers with this choice.
Aweber Offers a decent range of integrations with different options. You will find over 400 integrations available which enable you to join Aweber to various kinds of cloud-based applications – web builders such as Wix or WordPress; CRM tools such as Salesforce; landing pages such as Instapage and so forth.
A number of them involve committed widgets; others involve adding a snippet of code into a site; others demand a sync tool like Zapier.
It’s uncommon that Aweber will plug into other applications quite as easily as Mailchimp (that appears to be the default’standard’ email marketing choice for a great deal of programs ), but you also shouldn’t have too much trouble getting Aweber to work with a wide range of other SaaS (software as a service) apps.
Information in Aweber is Fairly simple. You can create sections not only depending on the contents of any field in your database, but also on consumer action too – emails opened, web pages visited, links clicked, products purchased and so on. It is all very flexible and simple to use.
It’s a little bit tricky however To work out how to reach the screen where you create the sections – you basically have to visit a’handle subscribers’ section, search for a number of subscribers and then save the search as a section.
To be fair, some options (such As Getresponse) use a similar approach to section creation – but others (such as Campaign Monitor and Mailchimp) provide a much more findable’segments’ section.
Regrettably Aweber doesn’t let You broadcast emails to multiple segments at the same time, however. This may cause problems for many users who have a need to’pick and mix’ segments in mailouts on a regular basis.
By way of example, say you are a dealership with a mailing list containing a field known as’car version.’ You have used this area to section your mailing list into owners of VW Polos, Golfs, Passats, Tiguans and Touregs.
You now have an offer that is Specifically pertinent to Polo, Golf and Passat owners, and you also want to send a message about it to those three sections in one go.
In an ideal world you would just be Able to select the relevant segments and send the message to those 3 classes. With Aweber however – that isn’t possible. You’d need to send three individual messages or create a new segment targeting’Polo OR Golf OR Passat.’
You’ll Have a similar problem if You would like to exclude certain segments from the broadcast; therefore ultimately it is a little bit of thumbs-down for its segmenting functionality in Aweber.
Other email Marketing tools, notably Getresponse and Campaign Monitor, handle this in a far better manner.
Overall I would say Aweber is a Solid email marketing tool.
It is not the best product of its own Kind accessible, but it is reasonably priced, simple to use and comprises most of the main features you’d expect from an email marketing solution.
The primary aspects of the product That will nudge me Aweber’s leadership are its ease-of-use and thorough support. The latter might be especially important for some potential customers, especially those starting out in e-marketing with no truckload of technical skills (you likely won’t have stuck, but if you do, you can talk to an actual human being on an actual telephone line about your problem).
In Addition, It’s not too Expensive compared to a competing products, especially Campaign Monitor and iContact.
The main things that would Dissuade me are its lack of split testing operation and its comparatively basic automation features.
I hope you’ve found this Aweber review Helpful so much, but if you haven’t made up your mind on if this is actually the e-marketing solution for you, here’s a brief breakdown of the important advantages and disadvantages of utilizing it: Better Than Aweber
Disadvantages of using Aweber
Divide testing is currently disabled.
There are cheaper options on the market which offer much more attributes in the marketing automation section – Getresponse being a prime example.
A number of the templates seem somewhat dated.
The RSS to email templates are poor and they can not be edited using Aweber’s standard drag and drop email builder.
You can not include or exclude a number of segments at once when sending an e-newsletter.
Advantages of Aweber
It’s easy to use.
Support options are more extensive than is the case with some key competing goods and according to Aweber’s Stevie awards for client support, should be high.
It’s reasonably priced – although not the cheapest product of its type on the market, it is cheaper than many similar options.
It lets you choose whether to join people to your listing on a single or double click basis.
It has good export performance, with the option to import a wide range of file types and also add the email addresses you are importing directly into an abysmal cycle.
It integrates neatly using a good assortment of third party applications and programs.
It comes with a very large assortment of templates – more than its key competitors.
Setting up easy time-based autoresponders is extremely easy to do.
All email templates are responsive.
Reporting attributes are powerful.
Segmenting data is relatively easy and you can use both area contents and user action (email opens, hyperlinks clicked etc.) to create your segments.
You can get a free trial of Aweber here.
You will find 5 Aweber plans on Provide:
Hosting and emailing a list containing around 500 subscribers: $19 per month
501 to 2,500 subscribers: $29 per month
2,501 to 5,000 readers: $49 a month
5,001 to 10,000 readers: $69 per month
10,001 to 25,000 subscribers: $149 per month
In Case You Have 25,000+ readers, You will have to call Aweber for a quotation.
A 14% reduction is available In case you pay quarterly; a 14.9% reduction is available if you pay yearly. There are also some discounts available for students and not-for-profit organisations.
1 aspect of Aweber’s pricing Structure that prospective users might enjoy is that all features are available on all programs – unlike any competing goods you don’t have to be on more costly plans to unlock certain functionality.
Nevertheless, The performance on Aweber – as we’ll see below – isn’t always as extensive as you might find in competing email marketing solutions.
Pricing Vs. Competition
Aweber is, in general,
Significantly more affordable than Campaign Monitor
much more affordable than iContact
roughly the same cost as Mailchimp
marginally more costly than Getresponse
considerably more expensive than Mad Mimi (notice: Mad Mimi’s attribute set is more basic nonetheless ).
It is worth noting that the above Comparisons don’t actually apply to very little lists however – if you’ve got a small email database, several of these competing goods are better value.
By Way of Example, hosting a list Comprising 1000 records will cost you $29 with Aweber, and…
$12 per month with Mad Mimi
$15 monthly with Mailchimp
$15 monthly using Getresponse
$29 per month using Campaign Monitor *
$32 monthly with iContact
Taking another example, if you Have a bigger list containing 10,000 records, it will cost $69 using Aweber and…
$149 per month with Campaign Monitor *
$79 monthly with iContact
$75 per month with Mailchimp
$65 monthly having Getresponse
$42 per month using Mad Mimi
* A quick note about Campaign Monitor: you will find a few cheaper Campaign Monitor programs available which allow you to host the same amounts of email addresses outlined previously, but they limit the amount of e-newsletters that you can send them. For the sake of a fair comparison, I’ve referenced the costs for Campaign Monitor programs that allow unlimited broadcasts as these programs are comparable in terms of ship volumes permitted to the Aweber ones.
That is just two examples of Course, and Aweber’s opponents have different pricing tiers which will sometimes make Aweber cheaper, occasionally more expensive. But generally I’d say Aweber is priced roughly in the middle of the e-marketing solution scale.
Obviously, pricing is not exactly the Only factor you should base your choice on. . .the more important thing to work out is exactly what bang you get for your buck.
So let us Look at several Aweber attributes.
Aweber Free Trial
One of those Best ways to decide whether Aweber is to you of course is to avail of its free trial. Better Than Aweber