Intro Best Small Business Email Marketing Software
When I asked you to name an email Marketing tool, what would you say? Best Small Business Email Marketing Software
MailChimp? Aweber? ActiveCampaign?
Like many online industries now, email marketing continues to be Dominated by the identical large players for the previous ten years. Which means they get encouraged very deeply and accomplish a great deal of mindshare.
Now and then, however, an Underdog disrupts the market, inducing long-time users to question their loyalties.
MailerLite has done precisely that.
So now, in this short article, I’ll be tearing MailerLite from limb To limb to see whether it really stands its ground against the big boys…
…and, what’s more, whether youshould consider making the change.
– Uses tag-based system (called Groups)
– Powerful Segmentation using rules
– Custom Fields for advanced email personalization
– Advanced Campaign types (auto-resend, A/B, etc.)
– Easy to Use email builder/template editor
– Practical Email components for example countdowns and product boxes
– Intuitive Type, popup and landing page builder
– Supports Automations employing visual workflows
– Offers Both readable and comprehensive reporting
– A Fraction of the price compared to most other options
– Strict Approval procedure
– Few email Templates accessible
– Very few Form templates accessible
– Can’t Create emails without leaving the visual workflow builder
– No Support for website monitoring Best Small Business Email Marketing Software
Like most email marketing providers Nowadays, you will need to Go through a review process before being able to correctly use the program.
When you first sign up, you’ll be asked to complete your profile.
This includes information like your company name, site, Business, address, company size, record size and even the kind of content you intend to send.
Then, You Have to verify your Website (or domain ).
This remains part of this acceptance process, and MailerLite will Simply ask which email is associated to that domain so they can email you a verification link.
As Soon as You’ve completed these Measures, you ought to wait it out.
The MailerLite staff will review your application, assess your Site, and ascertain whether you are a good fit for their service.
(Quite simply, they are making sure you are not a spammer/scammer)
As shown above, you’ll nevertheless be Able to utilize the software to create campaigns and perform with the features, but you won’t have the ability to send anything until approved.
I had been”partially” approved within a few hours, which gave me a Temporary limit of 500 subscribers.
Here’s what the email said:
But while these steps aren’t perfect for getting started, it Does help prevent unscrupulous users from hurting everybody’s deliverability.
If you’re anything like me, you’ll rely upon automations to handle The majority of your email marketing.
(We’ll get to automations soon, don’t worry.)
But whether it is a brand new blog article, podcast, or timely Announcement, there is always some excuse to send a more instant email.
That is where’Campaigns’ come in.
Clicking the brand new’Create Campaign’ will give you several options.
– Regular campaign: A traditional broadcast email.
– A/B split effort: Multiple email Versions, such as subject line, from name and, yes, even content. (Woop!)
– Auto resend: Resend to readers who Do not start your broadcast email, with the option of changing the subject line and email content.
– RSS effort: Produce a recurring campaign That sends fresh content to subscribers using your website’s RSS feed.
Apart from a few additional options, most of these will follow Exactly the same step-by-step procedure of a normal effort.
So let us walk you through it.
Once you click to create your campaign, you’ll be asked to Pick a favorite editor, whether that’s the dragn’ drop, rich text or HTML.
You can switch to the Templates tab and choose from one of their pre-designed email templates — which will move you to the dragn’ drop editor by default.
In the time of writing, there are 21 email templates to choose From which is a little on the low side, but the layouts are super modern.
And, of course, if you’d just Like to reuse a previous email, you can click on the’Recent Emails’ tab.
For this example, I will select the first template in the library.
The editor is easy to use, Making customizing these templates a 5-minute job.
You can also utilize the cubes in the sidebar to add different Types of articles to your email, including videos, product columns, and societal links.
After making your changes, simply click’Done Editing’ and you will Be carried to the recipients’ choices where you are able to choose your classes or sections.
The tab also allows you To develop segment-like rules , in the event your targeting isn’t quite perfect.
Finally, before sending, then you’ll get to the’Schedule’ screen.
This is where you control when your broadcast email should go Out, whether that’s immediately, at a set time/date, or according to your subscribers time zones.
Impressive, right? Best Small Business Email Marketing Software
Managing Your Subscribers
Having granular control over your subscribers is arguably among The most important facets of any email marketing software today.
Because highly personalized campaigns Are Essential if You are searching to increase clicks, opens, and, most importantly, your conversions.
And while many providers allow you to”tag” subscribers in order To target them more effectively, MailerLite uses a slightly different strategy.
When you open up your subscriber dash, you’ll notice two Options; Segments and Groups.
Segments are essentially rules.
Your readers belong to a segment only when they fulfill the Specified principles, and are automatically added or eliminated so.
Here’s what setting up a rule looks like:
Notice the way you can also combine Rules, in addition to another rule if the first does not exist.
Pretty smart, eh?
The next tab is for classes, and also the difference in title, These act much like your usual”tagging” system.
(MailerLite even debated Changing the title to’Tags’, but finally decided against it)
Unlike Segments, Groups are upgraded manually or via an Automation principle — which we’ll get to in a moment — and they don’t have any value besides what you actually call them.
As you Begin to use this stage, you’ll begin to understand At which Segments and Groups are typically used, however, MailerLite delivers a hand in the event you’re unsure:
Basically, groups are more of a Deliberate action on a per-subscriber basis, whereas Segments allow you to lump multiple contributors together based on a frequent denominator.
A tad confusing, I will admit… but I feel it’s a fair trade-off For the added flexibility. Besides, they’re discretionary.
Last, the’Fields’ tab is used to customize your email copy.
You’ll notice that MailerLite has Already populated this area with their particular fields, such as title, company, and country.
If You Would like to create your own custom fields, you can do this by Clicking on the’Add new field’ button.
So how do they really work?
You can either upload a CSV file of your subscribers together with Your custom field data in separate columns… or can easily add these fields to a forms which will only apply to future readers.
Here’s a screenshot of a test area I made and added into a form:
I will not go too much to the shape Stuff here since I have an entire section on this below, but this is the strategy I’d recommend if you wanted to use this feature.
Again, as Soon as You’ve collected your custom field information from new Readers, you can pull them into your email content and subject line.
Just click the’Personalization’ drop down and choose your Customized field.
I’m barely scratching the surface Of what is possible with custom fields, but it is important that you understand that this is a feature you can use.
Overall, it is reasonable to state MailerLite has their subscriber Direction and personalization features on stage. Best Small Business Email Marketing Software
If you are not impressed by what you’ve seen so far, then perhaps The page builder will tickle your fancy.
After selecting’Landing Pages’ from the forms page, then you’ll be Able to pick from 8 pre-designed templates.
Again, while the template selection Isn’t winning any awards, it does offer a great foundation to work from if, like most people, you do not have that pure eye for layout.
I went ahead and selected the’Lead Generation’ template, though They finally do the same job; collect an email address.
This time, the editor will give you 17 building blocks to Further build or alter your landing page.
Now, I have used my fair share of Visual site builders, and this is better than some dedicated solutions *Infection * WPBakery.
Along with the basic building blocks, you can use components like Hero sections, popup buttons, testimonials and countdown timers.
No, it won’t be replacing landing Page builders such as Thrive Architect or even LeadPagesanytime shortly, but credit where credit due, this thing over-delivers on all three kind types.
Form Builder Tool
Unlike some email marketing tools, MailerLite really Provides a Decent pair of type building tools.
Not only that, but you can also create popups and landing pages Through this exact same interface, so there is a whole lot to cover .
Let’s begin with your Bog-standard embedded type.
These forms are created inside MailerLite so as to get An embed code, which you can then place on your website to display it on specific pages.
Despite starting off super basic, the form designer lets you To customize everything in the form style, subjects, background, title, enter fields and, of course, the button.
Form text may also be edited directly, which gives you a chance To envision your own copy in real time.
It would’ve been nice to have Some templates, but as you know, there is more to a form than just its appearance.
Clicking the’Settings’ tab will Make It Possible for you to configure how the Form works, including adding additional fields and establishing a custom success page.
(There’s even a GDPR compliance alternative. Sweet.)
And talking of the success webpage…
…MailerLite also enables you to customize the default message, Which can replace the embedded kind and prevents users from redirecting.
Last but surely not least, you Can check the way your form displays on mobile by switching the toggle to reactive mode.
You won’t Have the Ability to make any layout changes , but it makes Sense to test, nevertheless.
So that’s an Summary of the Embedded form but like I said before, you may even create popup forms in MailerLite.
While the majority of this installation process is identical, you will find Still a few differences I’d like to point out.
Unlike embedded forms, you can choose between a set of Templates:
While this isn’t the most In depth choice, they do provide a good base to work from and the editor is at least as easy to use with this form type.
Clicking the’E-commerce’ template takes me to a preview Before moving into the editor.
Here, you’ll notice there are a few new options under form types This time around:
Considering paid tools like Thrive Leads exist for ribbons and slide-in forms, it is pretty impressive to see this amount of control over popup types.
And, as before, you can play with the styling options to get it Matched up with your branding.
Finally, you can Select the near Behaviour of your form under the’Settings’ tab.
The default option is that the X icon, but you can swap out this for A”No thanks” text choice, or have .
That is really where most email Marketing platforms will render you, but MailerLite has yet another trick up its sleeve.
Reporting & Analytics
Like most tools, you’ll find a summary of your campaign Statistics in the dashboard.
Here you’ll see everything from effort open and click info, Subscriber development, automation stats, and form signups.
Clicking into any effort will Give you specific coverage for that effort.
This is where you’ll discover some more advanced statistics such as Unsubscribes, spam complaints, bounces, studying environment, email client and more.
This should be plenty of Information for the average consumer…
…but if you really want To dig into the numbers, you can click into different areas of this report for a more comprehensive breakdown.
You can find some real gems under These reports.
For example, the’View Email’ tab also displays a click map, so It’s possible to see your subscribers interacted with your emails in relation to another.
Reports for automations will also be Accessible under the’Automations’ tab, even although I found these to be less enlightening than campaign reports.
Here’s a quick example:
Overall, MailerLite does a Stellar job with their reporting port, and many will get the available data more than enough to meet their needs.
What is email advertising without a dashboard of automation?
For most reading this, MailerLite’s automation capabilities Could simply make or break this particular review.
The great news? If you have ever used a visual workflow builder, then You will immediately feel at home here…
Much like the rest of MailerLite, The automations interface is simple, clean and easy to navigate — something that certainly can not be said for each and every email marketing program.
After setting your trigger, you can Start adding measures to your workflow.
These measures can be anything from sending an email, adding a Postpone, a conditional split, or an act, such as moving a subscriber or updating their records.
Here’s a straightforward workflow I put together, where readers Are unsubscribed when they do not open my email within seven days.
There are innumerable Possibilities when it comes to workflow automations like this, and MailerLite should not have any trouble with the vast majority of use cases.
Granted, it is not quite as Feature-rich as something such as ActiveCampaign because it lacks some of the conditional components. (Split, Visit, Goal, etc.)
For Instance, there’s currently no automation for transferring Readers directly into another automation.
That being said, most of these activities can still be achieved by moving Subscribers into different groups that activate new automation workflows. It’s just not as efficient…. yet.
Another matter of efficiency here is when generating new emails In the automation workflow builder.
After having an email block to The workflow, you will be asked to put in your topic line that then appears on the block itself.
From there, clicking on the’Design email’ button will fire up the Writer:
Now, you’ll be temporarily Redirected to the standard campaign creation wizard, which I covered previously in the critique.
This time, however, as Soon as You’ve established your email, clicking the ‘Done editing’ button will direct you straight back to the automations workflow instead of the usual sending options.
Ultimately, your email will be Loaded into your automation.
A Wonderful touch here is having a thumbnail preview of your Email within your automation cube, so it’s possible to find an idea about what it contains at a glance.
While this procedure may seem like A grind on newspaper, it’s actually much faster than what I’m utilized to with other email advertising tools — ActiveCampaign being a great example.
On the other hand, if you’ve come over from something such as ConvertKit where The editor is loaded within the automations builder, so you’ll likely find that this downgrade in performance.
It’s quick enough for me, Personally, but I guess it’s all relative.
Before I wrap up this section, there is one type of automation You won’t find in MailerLite, and that I think that it’s very important to highlight.
The ability to trigger an automation (or step) based on how Subscribers interact with the webpages on your site.
This Sort of behavioral targeting just isn’t accessible MailerLite right now, so if it’s something you use or plan to utilize, you might want to skip this one. Best Small Business Email Marketing Software
The Price of MailerLite is among those tools biggest Selling points, and let’s face it, most of us love a fantastic deal.
For starters, they offer an unlimited free plan that includes All attributes (including premium) for up to 1,000 subscribers.
While There’s some subtle Branding in your mails using this plan, it is still an wonderful alternative for anyone starting out.
And what about the premium plans?
It turns out, at around half of the Cost of the rivalry on average, MailerLite is undoubtedly one of the least expensive options on the market. Additionally, if you are willing to pay annually, you are also able to get an even greater discount.
In Reality, I have not been able to find anything that does the same job, cheaper.
MailerLite is one of those few email advertising tools to interrupt The (very crowded) sector in recent years, and that’s no easy feat.
While it is not as quickly as ConvertKit, or as feature-rich As ActiveCampaign, or as template-heavy as MailChimp, it performs exceptionally well at virtually anything you can throw at it.
Overall, I find MailerLite strikes the perfect balance Between flexibility, simplicity and speed, and all at a price point you’ll seriously struggle to conquer.
Thinking about giving it a spin? Let us know how it works for you In the comments. Best Small Business Email Marketing Software