Description of Getresponse Best Self Hosted Email Marketing Software
Getresponse is primarily an email Advertising app Which Allows you to: Best Self Hosted Email Marketing Software
Import and host a mailing list and capture data on it
create newsletters that can be sent to the subscribers on your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse data related to your email marketing campaigns — open rate, click through, forwards etc..
Lately however, Getresponse’s attribute set has developed quite a bit, to the point where it’s becoming more of an’all-purpose’ marketing solution.
Besides email advertising, it now also supplies training hosting, landing pages, and a few CRM (client relationship management) functionality.
We are going to discuss all these features in depth below, but first, let us look in pricing.
Getresponse’s feature set is possibly one of the most comprehensive out there.
Not only does it provide all the key stuff you would expect from an email advertising platform – record hosting, templates, autoresponders, analytics and so forth, but as mentioned above, it has been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style marketing platform.
The question is if Getresponse is a jack of all trades and master of none – let us drill down to the crucial qualities to find out.
Up until very recently Getresponse service was amongst the most comprehensive available for email marketing tools: the firm offered phone support alongside live chat support, email support and assorted online tutorials / tools.
Sadly, the phone service has now been discontinued. Instead you’ll need to use live chat (24/7) or email service. To be honest, many similar e-marketing platform providers only offer you both of these channels – if phone service is a deal-breaker for you you may wish to consider Aweber, which still supplies it (you can read our Aweber review here).
Concerning the caliber of Getresponse service, I have never needed to use it quite frequently (a good thing) but when I’ve I’ve discovered it to be a bit of a mixed bag (less of a fantastic thing). Some of those live chat support I have received has been excellent, and I haven’t needed to wait too much time to chat with an agent; the email support less so.
Some of the comments I’ve got from our readers will suggest that there do need to be improvements made concerning the caliber of support Getresponse offer. Much like a lot of these types of businesses, I expect it often boils down to who you get on the day. Best Self Hosted Email Marketing Software
Getresponse provides some very comprehensive reporting and analytics options. You get all the basics of track – open speed, click-through, unsubscribe rates and so forth – but also to that there are some very nifty features that are worth a particular mention, namely:
‘one-click segmentation’: the choice to identify people who didn’t participate with an e-newsletter that you sent and put them in a segment of subscribers that you can then email again with a different version of the e-newsletter
‘metrics over time’: you can find out exactly when most of your subscribers take action in your emails, and time your prospective mailouts according to this information
’email ROI’: by adding some tracking code to your post-sales page on your website, it is possible to find out how effectively (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you can click one of your readers and see in which they signed up from, where they are found and which emails they’ve opened previously.
Mailchimp and Aweber provide some comparable reporting performance (particularly around sales tracking) however Getresponse’s reporting tool is definitely one of most fully featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but when it comes to templates, Getresponse arguably falls down a bit.
Regrettably, the templates supplied from the box look a bit dated; they aren’t as attractive as the ones offered by Mailchimp or Campaign Monitor (and I slightly prefer Aweber’s offering here also ).
On the other hand, the templates are extremely tweakable – you can alter fonts, layouts and imagery easily enough using the controls provided; and naturally there’s nothing to prevent you simply designing your own HTML email template and minding the code for this.
Additionally, there are a lot of templates to choose from — over 500 — and they’re introduced in easy-to-understand classes, so it’s generally pretty straightforward to find a good starting point to get a template and edit it before you’re happy with the design.
If you are really unhappy with the templates provided by Getresponse, there is also the choice of purchasing a template by a third party provider such as Theme Forest.
Another thing worth pointing out regarding Getresponse’s templates is that the assortment of RSS-to-email software options are not so extensive (just 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think that there are definitely some improvements that could be made in this area. Best Self Hosted Email Marketing Software
Autoresponders are e-newsletters that are delivered to your subscribers at intervals determined by you personally — you can set them up so that instantly after someone signals up to a mailing list, they get a welcome message from the business; a week later they can get a discount offer for some of your goods or services; 3 months after they could receive an encouragement to follow you on social media. And so on.
Getresponse’s autoresponder functionality is a key selling point – it offers among the most extensive feature sets available.
You can send time-based or action-based messages; time-based options include cycles such as the example above, and also action-based messages can be triggered by user actions or information, for example:
contributors to certain lists
changes in contact preferences
completed transactions / goals
changes in user information
Recently Getresponse launched a new version of the new autoresponder performance, known as’Marketing Automation.’
This permits you to create automation workflows using a drag and drop builder – you basically install an’automation flowchart’ that educates Getresponse what to do if a user opens a specific offer, clicks on a specific link etc..
This type of performance goes far beyond what’s traditionally been on offer from autoresponders, and allows you to make a user travel that can be customised to the nth level.
To get a fast overview I’d suggest taking a look in Getresponse’s video overview for Marketing Automation.
It is important to notice, however, these more innovative marketing automation features are only available on the more expensive programs – the’Pro’ program and upward. Best Self Hosted Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will usually create far more leads in the event, instead of simply directing individuals to some (cluttered!) Site, they point users to attractive’squeeze pages’ comprising clear info and a tidy, well-designed data capture form.
Getresponse offers something quite beneficial in this regard that the majority of its rivals do not: a landing page creator (and one that is mobile-friendly to boot).
Products such as Campaign Monitor and Aweber ask you to use a third party (and paid-for) landing page generating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it is yet to become as sophisticated at Getresponse’s.
However, unless you are on a Getresponse’Guru’,’Max’ or’Enterprise’ plan, the Getresponse landing page functionality is fairly limited: you can just produce 1 landing page, which could only be displayed 1,000 times per month.
Also, and above all, you can’t use the landing page A/B testing performance on the least expensive Getresponse program (whereby the machine shows a sample of your users different versions of your landing page, computes conversion rates, and ultimately rolls out the best performing landing page mechanically ).
If you’re serious about landing pages – and they are certainly a helpful attribute – then it is definitely worth looking at one of the costlier Getresponse plans.
You may purchase the Landing Pages feature as an add-on to get an additional $15 a month, but very frustratingly, even though the add-on permits you to show an unlimited number of landing pages to potential subscribers, it does not include A/B testing.
Accordingly, if I was interested in the Getresponse landing page performance, I would not bother with this fairly half-baked add-on: I would just go for one of the pricier plans (which I guess is what Getresponse want one to do) .
Getresponse was before its rivals for quite a while using its responsive email design functionality, which automatically corrects your e-newsletter’s template so that if an individual is reading it onto a mobile device, the design and fonts will be automatically optimised for the device in question.
Most competing products have captured up on this now, and offer responsive email templates, but Getresponse is far better than most similar products as soon as it comes to displaying a responsive record of your e-newsletter – you just hit a’cellphone preview’ button to get a quick snapshot of your email resembles on a smartphone (see image right).
Not just that but you can’flip’ the smartphone trailer around, so you can preview what your email looks like when the screen is used in either portrait or landscape style. Best Self Hosted Email Marketing Software
Customer Relationship Management
One of the most frustrating aspects of using many famous CRM tools is the need to export data to CSV and back into your email marketing tool as a way to perform mailouts (or the need to export info from the email marketing tool in your CRM to add prospects to it).
When I saw Getresponse recently introducing a new CRM attribute in their plans I had been intrigued – that could possibly eliminate all that data exporting and exporting, and keep everything neatly in 1 place.
Initially I wasn’t that impressed with all the Getresponse CRM tool since you could only use it to carry out rather basic jobs: you could create sales pipelines, add contacts to them and track activity (emails, phone calls etc.) with those contacts manually.
But lately Getresponse have upped their video game somewhat on this particular front. The CRM is currently integrated with all of Getresponse’s email marketing operation and you can add users to a CRM pipeline according to their activity (form completions, email opens, purchases etc.) or activate autoresponders based on the addition of a new contact to a pipeline phase.
An example of how to use this functionality would be as follows:
It is possible to add a contact to a specific stage on a revenue pipeline based on the page of your site that they completed a form on;
you could then send a automated email tailored to that pipeline stage a couple of days later;
and based on the actions they took with regard to this email (clicking on a certain link ) you could automatically move them on another stage of the pipeline and invite invite them to a webinar.
It’s very smart stuff, and that I can’t think of any email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally must appear at committed — and more expensive — CRM products like Salesforce and Infusionsoft.
But, it is not all good news on the CRM front — there are a few big things missing out of Getresponse’s CRM attribute set.
The most glaring omission is email activity monitoring. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to some lead or customer; doing this keeps a list of this communication from the contact’s history. There’s now no way of doing so together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or customers.
And oddly, when you click on a contact in a bargain pipeline, you can not see their contact action — i.e., the actions they have taken (open, clicks etc.) with regard to previous communications that you have sent to your leads are not displayed. To observe this, you have to go from the CRM part of Getresponse, search for your own contact in the contacts section and click on their details. But guess what? Doing this does not display their history.
Task management is non-existent too: unlike dedicated CRM tools, there’s no way to assign tasks to other group members.
Finally, adding contacts into a pipeline stage is tough. You need to add contacts to a list , then go to the CRM pipeline, add a bargain and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to add a bargain directly to a pipeline and input the contact details of your guide or client at that point.
So as things stand, the Getresponse CRM is somewhat half-baked. However, it is a new attribute and the stuff it could perform on the automation aspect is remarkable. I’m hopeful that this attribute becomes developed over time because done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are generally utilized as a lead-generation tactic, the idea of having your email database and your webinar tool under precisely the exact same roof is extremely attractive.
The pricing is also very aggressive also compared to established webinar solutions. For instance, one of the leading webinar services, Gotowebinar, charges $199 a month to host webinars with as much as 500 attendees; you can really do the same (and a whole lot more) with Getresponse for $165 (so long as your list size is below 25,000).
With regard to attendee limitations, the Getresponse’Guru’ program allows you to sponsor a webinar with up to 100 participants; the’Max’ program’s cap is 500.
You might also buy webinars functionality as an add-on to a more affordable plan: $40 per month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It isn’t clear what your choices are if you will need to host bigger scale webinars compared to that however.
Two or Three Getresponse webinar features worth flagging up as being especially useful are:
The fact Your attendees do not have to install any software to attend the webinars
one-click record of your webinars
free online storage for playback documents
Ultimately webinar functionality is potentially an extremely useful feature to have sitting in your e-marketing arsenal and its addition as a feature gives Getresponse a very significant advantage over its key competitors, especially once you consider you could link it in with a built in CRM tool (more about this in a minute ). Best Self Hosted Email Marketing Software
The email deliverability rate – the percentage of e-newsletters sent that successfully hit inboxes – is obviously an important point to check at when choosing an email marketing instrument.
Not all email advertising suppliers are that forthright about their deliverability rates; however, Getresponse seems reasonably open about that, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of our deliverability rate. Since deliverability is dependent upon a number of things, including the content of your messages, the deliverability rate may vary for every mailing. For all our customers collectively, however, we are proud to say our general deliverability rate currently stands at 99%.
Clearly you’re going to need to take the company’s word for this, but supposing it is true, it’s a fantastic speed and inspires confidence that the huge majority of emails that you send using Getresponse will achieve their receivers.
Furthermore, Getresponse really gives you the deliverability rate of every message in your email analytics – that is something I have not struck on rival goods’ metrics. A thumbs up for this.
I really do have to pull Getresponse on something relating to deliverability however: to guarantee a high deliverability speed, it’s advisable to use a system named DKIM email authentication. You can use DKIM using Getresponse – but just on the costlier Getresponse’Max’ programs.
Though I have not encountered any deliverability problems using the less costly plans, competing goods don’t force you to invest in a more expensive plan to avail of this feature — it would be good to see Getresponse being more generous here.
There are two methods you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double opt-in’ process.
If you use use a single opt-in procedure, the individual registering to your mailing list is added to your mailing list the moment they hit the submit button on your sign up form.
Using a double opt-in process, the individual signing up to your record is sent an email containing a confirmation link that s/he must click before being subscribed.
The most important advantage of a single opt-in process is that it makes it very easy for users to subscribe to your mailing list; it also generally increases conversion speed and therefore the amount of subscribers on your list. A double opt-in procedure is best for verifying that the folks subscribing to a list are using real email addresses and leads to cleaner data and more accurate stats (because open rates etc. are calculated according to a list comprising only real email addresses).
The good news here is that Getresponse permits you to take advantage of either opt-in approach – this isn’t the case with all competing products. Thus a thumbs up for Getresponse for being flexible on this.
You’re probably thinking that this sounds pretty fine — but to be honest, I think there’s a great deal of room for improvement with respect to Getresponse kind templates.
For a start, they are not responsive (i.e., they won’t resize themselves automatically to suit the device they are being viewed on).
Additionally, no controls are provided by Getresponse to switch forms off or on on particular devices or individual pages of your site. In the light of Google’s brand new approach to pop-ups (where websites can take a hit in search results if they display’intrusive interstitials’ on mobile devices) this is a small concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms that I design myself, and for popups I connect my Getresponse to some growth-hacking tool named Sumo (that allows me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the pages I want). Best Self Hosted Email Marketing Software
On the whole, Getresponse is really simple to use. It’s certainly easy enough to perform all the fundamentals: import contacts, create campaigns, setup autoresponders and check statistics and the interface is pretty intuitive and clean.
In terms of how it stacks up against its rivals in this respect, I would argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain functionality a little bit tricky at times).
1 area I think that could be significantly better from a user-friendliness point of view is the Getresponse e-newsletter editor.
Whilst its drag-and-drop approach does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it is fairly clunky to use and may cause accidental deletion of material, or positioning of it in the incorrect portion of the e-newsletter.
If you’re able to get your head around it, and practice using it a bit, it will make for a helpful instrument – it’s just that the implementation of it could be rather better.
Additionally, as described above, the CRM instrument could be far better from a usability point of view — adding contacts to deals can be difficult.
The 30-day free trial that Getresponse provides is fully operational and the free trial is not contingent upon providing credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product that I do not use” scenario.
The only down side to this free trial is that it restricts the amount of subscribers it is possible to send to 1000. It would be good if this could be increased a little, as it might help potential users try the tool out in more’real world’ situations.
There are 3 chief types of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, several additional kinds of plan to choose from (all based on record size).
Up to 1,000 subscribers: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 subscribers: $25 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 readers: $65 (‘Email’)/ $75 (‘Guru’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Guru’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 readers: $450 (‘Email’) / $490 (‘Guru’) / $580 (‘Max’
Additionally there is an”Enterprise” program for consumers whose lists exceed 100,000 email addresses: this starts at $1199, using exact pricing based on prerequisites (if you are interested in the”Enterprise” plan, you will want to contact Getresponse to schedule a demo, outline your requirements and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 weeks of support (18% and 30% respectively) — those are considerably more generous than most competing platforms. Best Self Hosted Email Marketing Software
Distinctions of Every Plan
All the Getresponse plans cover the important fundamentals — key features include:
The capacity to export, develop and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email functionality
comprehensive segmentation options
societal sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ plans but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its’Guru’ programs up
landing pages – you can only avail of all landing pages which enable split testing and unlimited views if you’re on a’Pro’ program or greater
Webinars – that performance is not available at all on the’Email’ strategy and the number of webinar attendees is restricted for the’Pro’ and’Max’ programs at 100, 500 respectively (it’s uncertain what the limit is on the’Enterprise’ program ).
Users – you can only have one user account on the’Email’ plan; by contrast you receive 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse programs are on the whole more affordable than those supplied by many of its key competitors, especially if you’ve got a fairly high number of email addresses on your own database.
By way of example, if you’ve got a mailing list containing between 9,000 and 10,000 records which you wish to send an unlimited number of emails per month to, you’ll discover that hosting it with Getresponse prices $65 per month.
$4 per month cheaper than with Aweber
$10 cheaper a month than Mailchimp
$84 a month cheaper than Campaign Monitor*
* Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on how many emails you send per month also. If you’re happy to set a limit on the amount of mails delivered via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, still considerably greater than Getresponse’s.
The sole well-known service I could think of that comes from considerably cheaper is Mad Mimi, which charges $42 per month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as extensive as Getresponse’s or indeed the other products mentioned previously ).
Additionally, it is worth pointing out that Mailchimp offers narrower pricing rings, meaning that depending on how big your list, it might sometimes be a slightly cheaper option than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can sponsor a database comprising 1,000 email addresses for $15 per month using Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee to get a 1,000 record database is exactly the like Getresponse’s; and Mad Mimi provides a slightly cheaper, if less operational offering for $12 a month.
Two final things to be Conscious of about the pricing front:
Some competing providers — especially Mailchimp – provide completely free account for users that have a small number of records (but these don’t supply the entire assortment of features that you get on a paid plan).
As stated before, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors do not yet provide.
So the most important thing is that Getresponse is pretty competitive in the pricing department. But what about attributes? Best Self Hosted Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak with an email .
It’s also among the most interesting products of its type – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It’s hard to consider any rival product that offers this’all round’ proposition, and it’s what proceeds to convince us to use it to Style Factory’s email advertising.
Some improvements to Getresponse do need to be made however, particularly where the email designer is concerned – its drag and drop interface is more fiddly and less responsive than it ought to be. A good deal of improvements can be made into the data capture types also, particularly for consumers wanting to exhibit them on mobile devices.
And from what I gather from reader opinions, there are improvements that could be made into the support offering.
All in all though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a Couple of pros and cons of using Getresponse overall:
Advantages of Getresponse
Superb marketing automation choices.
The CRM functionality integrates neatly with Getresponse’s email automation operation.
So long as you are pleased to use an’Email’ program, Getresponse is more affordable than many of its key competitors (in certain cases, substantially so) whilst offering just as much, if not more performance as them.
The discounts you get when paying for a couple of decades of support are very generous – you will be hard pressed to find comparable reductions in costs from key opponents.
Its webinar functionality is a USP – something that is not offered by any products that are similar.
Its reporting and thorough split testing features are powerful.
Getresponse is clear about deliverability rates, publishing characters on its own website and providing deliverability statistics for individual e-newsletters that you send.
It offers an extremely flexible approach to data segmentation – more elastic than many competing goods.
It allows you to add subscribers to a mailing list on either a single-opt in and also a dual opt-in basis.
It sends emails that are reactive and allows you to preview smartphone versions of your e-newsletters really easily.
It includes a helpful landing page founder – but bear in mind that you have to be on a more expensive plan to get the fully functional version of the.
You are able to try all its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails can be a little bit on the side.
The information capture forms provided are not responsive and you can not control when and where they’re displayed on your site.
CRM functionality needs to be improved substantially before it can be considered a substitute for a standalone CRM merchandise.
There is a limited range of RSS-to-HTML e-newsletter templates supplied.
You can only use’web-safe’ fonts from e-newsletters, which may make the templates seem slightly less slick than those provided by competing products.
The pricing arrangement is a little confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial limits the amount of subscribers you’ll be able to send messages to to 1000.
The landing page addition doesn’t let you perform A/B evaluations, meaning that so as to gain this functionality you’re forced to use a more expensive program than you might like.
DKIM authentication is only available on the more expensive’Max’ plans.
No phone service is provided. Best Self Hosted Email Marketing Software