Description of Getresponse Best Rated Email Marketing Software
Getresponse is primarily an email Advertising program that allows you to: Best Rated Email Marketing Software
Import and host a mailing list and catch data onto it
create newsletters that can be delivered to the subscribers in your mailing list
automate your emails to subscribers via utilization of’autoresponders’
perspective and analyse statistics linked to your email advertising campaigns — open rate, click through, forward etc..
Recently however, Getresponse’s feature set has developed quite a bit, to the point at which it is becoming more of an’all-in-one’ marketing alternative.
In addition to email marketing, it now also provides webinar hosting, landing pages, and some CRM (customer relationship management) performance.
We are going to discuss all these features in depth below, but first, let’s look at pricing.
Getresponse’s attribute set is possibly one of the most comprehensive on the market.
Not only does it provide all the crucial stuff you would expect from an email advertising platform – list templates, hosting, autoresponders, analytics and so forth, but as mentioned previously, it’s recently been expanding the feature set to the point at which it is morphing into an all-in-one / CRM-style advertising and marketing platform.
The inquiry is if Getresponse is a jack of all trades and master of not – let’s drill down into the crucial qualities to find out.
Up until quite recently Getresponse support was one of the most comprehensive available for email advertising tools: the firm offered phone service alongside live chat support, email support and various online tutorials / resources.
Sadly, the telephone support has now been discontinued. Instead you are going to need to use live chat (24/7) or email support. To be honest, most similar e-marketing platform providers only offer these two channels – if telephone support is a deal-breaker for you you might wish to consider Aweber, which nonetheless provides it (you can read our Aweber review ).
Concerning the quality of Getresponse service, I have not had to use it quite often (a fantastic thing) but when I’ve I have found it for a bit of a mixed bag (less of a fantastic thing). A number of those live chat support I have received has been outstanding, and I haven’t had to wait too much time to talk to an agent; the email service .
Some of the comments I have from our readers does indicate that there do have to be improvements made in terms of the quality of service Getresponse offer. As with a lot of these types of companies, I expect it often boils down to that you get daily. Best Rated Email Marketing Software
Getresponse provides some very comprehensive analytics and reporting choices. You get all the basics of course – open speed, click-through, unsubscribe rates and so forth – but in addition to that there are some very nifty features that are worth a Specific mention, specifically:
‘one-click segmentation’: the choice to identify individuals who did not participate with an e-newsletter that you sent and set them in a section of subscribers that you may then email again using a different variant of the e-newsletter
‘metrics over time’: you can find out exactly when most of your readers do it on your mails, and time your prospective mailouts based on this information
’email ROI’: by incorporating some tracking code into your post-sales page on your site, it is possible to find out how efficiently (or not!) Your email campaigns are driving sales, and workout your return on investment in email advertising.
Per-user information – you could click on one of your subscribers and see where they signed from, where they’re found and which emails they have opened in the past.
Mailchimp and Aweber provide some similar reporting functionality (particularly around sales monitoring ) however Getresponse’s reporting application is definitely one of most featured on the market (it certainly trounces the stats choices offered by Mad Mimi and Campaign Monitor).
So far so good with Getresponse, but in regards to templates, Getresponse arguably falls down a bit.
Unfortunately, the templates provided from the box look somewhat dated; they aren’t as attractive as those provided by Mailchimp or Campaign Monitor (and that I marginally prefer Aweber’s offering here too).
On the plus side, the templates are very tweakable – you can change fonts, designs and vision easily enough using the controls supplied; and of course there’s nothing to stop you simply designing your own HTML email template and importing the code for it.
Furthermore, you will find a lot of templates to choose from — around 500 — and they are introduced in easy-to-understand categories, therefore it’s generally pretty straightforward to find a good beginning point to get a template and edit it before you’re delighted with the design.
If you are really not pleased with the templates offered by Getresponse, there is also the choice of buying a template from a third party provider such as Theme Forest.
Another thing worth pointing out seeing Getresponse’s templates is that the assortment of RSS-to-email applications options are not so extensive (only 11 templates are provided – well short of the 700+ available for routine newsletters!) And some of them played a bit for me when I tested them (2010). I finally found something that worked for me, but I think there are definitely a few improvements which could be made in this region. Best Rated Email Marketing Software
Autoresponders are e-newsletters that are delivered to your readers at intervals depending on you — you can set them up so that instantly after somebody signals up to your mailing list, they receive a welcome message from the business; a week after they could receive a discount offer for some of your products or services; three weeks later they could obtain an invitation to accompany you on social networking. And so Forth.
Getresponse’s autoresponder functionality is an integral selling point – it provides one of the most comprehensive feature sets available.
You can send either time-based or action-based messages; time-based options comprise cycles such as the illustration above, and also action-based messages can be triggered by user actions or advice, for example:
contributors to certain lists
changes connected tastes
finished transactions / targets
changes in user information
Lately Getresponse launched a new version of their new autoresponder functionality, called’Marketing Automation.’
This allows you to make automation workflows with a drag and drop builder – you basically install an’automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a specific link etc..
This kind of functionality goes far beyond what has traditionally been on offer from autoresponders, and allows you to create an individual travel which can be customised to the nth level.
For a fast overview I would suggest having a look at Getresponse’s video overview for Marketing Automation.
It’s important to note, however, these more innovative marketing automation features are only available to the pricier plans – the’Guru’ plan and upward. Best Rated Email Marketing Software
Landing page Builder
Online advertising campaigns that make use of landing pages will typically generate far more leads if, instead of simply directing individuals to some (cluttered!) Website, they point users to appealing’squeeze pages’ comprising clear info and a clean, well-designed data capture form.
Getresponse offers something very useful in this respect that most of its rivals don’t: a landing page creator (and one that is mobile-friendly to boot).
Products like Campaign Monitor and Aweber ask that you make use of a third party (and non invasive ) landing page creating tool such as Unbounce or Instapage; Mailchimp recently introduced a landing page performance but it’s yet to become sophisticated at Getresponse’s.
But unless you’re on a Getresponse’Pro’,’Max’ or’Enterprise’ program, the Getresponse landing page functionality is fairly limited: you can just produce one landing page, which can simply be displayed 1,000 times a month.
Additionally, and above all, you can not utilize the landing page A/B testing performance on the least expensive Getresponse plan (where the system shows a sample of your customers different versions of your landing page, calculates conversion rates, and finally rolls out the top performing landing page automatically).
If you’re serious about landing pages – and they’re certainly a helpful attribute – then it is definitely worth considering among the costlier Getresponse plans.
You can buy the Landing Pages feature as an add-on for an extra $15 per month, but quite frustratingly, although the add-on allows you to show an infinite number of landing pages to potential subscribers, it doesn’t consist of A/B testing.
Therefore, if I had been interested in the Getresponse landing page performance, I wouldn’t bother with this fairly half-baked add-on: I would just go for one of the pricier programs (which I suppose is exactly what Getresponse want one to do!) .
Getresponse was ahead of its rivals for quite a while with its responsive email design functionality, which automatically adjusts your e-newsletter’s template so that when an individual is reading it onto a mobile device, the design and fonts will be optimized for the device in question.
Most competing products have captured up on this today, and offer responsive email templates, but Getresponse is far better than most similar goods when it comes to displaying a reactive preview of your e-newsletter – you just hit a’cellphone preview’ button for an instant snapshot of your email looks like on a smartphone (see image right).
Not just this but you can’reverse’ the smartphone trailer around, so that you may preview what your own email looks like when the display is used in either portrait or landscape style. Best Rated Email Marketing Software
Customer Relationship Management
Among the most frustrating aspects of using many famous CRM tools is the necessity to export information to CSV and straight back into your email marketing instrument as a way to perform mailouts (or the necessity to export data from the email marketing tool in your CRM to include leads to it).
When I saw Getresponse lately introducing a brand new CRM attribute into their plans I was intrigued – this could possibly eliminate all that info exporting and importing, and keep everything neatly in 1 area.
Initially I wasn’t that impressed with the Getresponse CRM tool since you could only use it in order to perform rather basic jobs: you can create sales pipelines, add contacts to them and track activity (mails, telephone calls etc.) with those contacts manually.
But recently Getresponse have upped their video game a bit on this front. The CRM is now integrated with all of Getresponse’s email marketing operation and you can add users into a CRM pipeline according to their action (form completions, email opens, purchases etc.) or trigger autoresponders based on the accession of a new contact to a pipeline stage.
An example of how you could use this functionality is as follows:
It is possible to add a contact to a particular stage on a sales pipeline depending on the page of your site that they completed a form ;
you could then send them a automated email tailored to this pipeline period a few days later;
and based on the action they took with regard to that email (clicking on a certain link ) you can automatically move them onto another phase of the pipeline and invite invite them into a webinar.
It’s very smart stuff, and that I can’t think of any similar email advertising product offering this kind of tight integration between autoresponders and CRM pipelines. For this kind of performance you normally need to look at committed — and more costly — CRM products like Salesforce and Infusionsoft.
But, it’s not all good news on the CRM front there are some big things missing out of Getresponse’s CRM feature collection.
The most glaring omission is email activity tracking. Additional CRM packages allow you to bcc a dropbox email address any time you send an email to a lead or client; doing so keeps a list of the communication in the contact’s history. There’s currently no method of doing this together with the Getresponse CRM, nor is there an simple way to send one-to-one emails to prospects or clients.
And oddly, when you click a contact within a bargain pipeline, you can’t see their contact action — i.e., the actions they’ve taken (open, clicks etc.) in regards to previous communications that you have delivered to your leads are not displayed. To observe this, you need to go out of the CRM part of Getresponse, search for your contact in the contacts section and then click in their details. But guess what? Doing this doesn’t exhibit their deal history.
Task management is non-existent also: Unlike committed CRM tools, there’s no way to assign tasks to other team members.
Finally, adding contacts to a pipeline stage is tough. You need to add contacts to a list first, then visit the CRM pipeline, include a deal and hunt your lists to receive the contact you just added. From a usability standpoint this is very clunky and time consuming. You should just be able to put in a bargain right to a pipeline and enter the contact information of your guide or customer at that point.
So as things stand, the Getresponse CRM is a bit half-baked. However, it is a new attribute and the stuff it can perform on the automation aspect is impressive. I’m hopeful that this attribute becomes developed over time since done right, it’s potentially a game-changer for entrepreneurs and SMEs.
Getresponse recently introduced the capability to sponsor webinars on the stage.
Given that webinars are usually utilized as a lead-generation tactic, the notion of getting your email database and your webinar tool under the same roof is very appealing.
The pricing is also very competitive too by comparison to established webinar solutions. By way of instance, one of the primary webinar services, Gotowebinar, charges $199 a month to sponsor webinars with as much as 500 attendees; you can actually do the same (plus a great deal more) with Getresponse for $165 (so long as your list size is below 25,000).
With respect to attendee limits, the Getresponse’Guru’ plan permits you to host a webinar with up to 100 participants; the’Max’ program’s limit is 500.
You might even buy webinars performance as an add-on to a more affordable plan: $40 a month buys you a 100 attendees limit, $99 per month buys you a 500 attendees limit. It’s not clear what your options are if you will need to host bigger scale webinars compared to that however.
A couple of Getresponse webinar features worth flagging up as being particularly useful are:
The very fact that your attendees do not need to install any applications to attend the webinars
one-click list of your webinars
free online storage for playback files
Ultimately webinar performance is potentially an extremely helpful feature to have sitting in your e-marketing arsenal and its addition as a feature provides Getresponse a very significant edge over its key rivals, particularly once you believe you could connect it in using a built-in CRM tool (more on that in a moment). Best Rated Email Marketing Software
The email deliverability rate – the proportion of e-newsletters sent that successfully reach inboxes – is always an important point to look at when selecting an email marketing tool.
Not all email advertising suppliers are that forthright about their deliverability prices; but Getresponse seems reasonably open about this, with this to say about it on their website:
At GetResponse we’re frequently asked about the quality of the deliverability speed. Because deliverability depends on many factors, including the content of your messages, the deliverability rate may vary for every mailing. For our customers collectively, nevertheless, we’re pleased to say our overall deliverability rate now stands at 99%.
Obviously you are going to need to choose the organization’s term for this, but supposing it is true, it’s a good rate and inspires confidence that the huge majority of emails that you send using Getresponse will reach their receivers.
What’s more, Getresponse really gives you the deliverability rate of each message in your email analytics – this is something that I haven’t encountered on rival goods’ metrics. A thumbs up for it.
I really do have to pull Getresponse up on something concerning deliverability however: to ensure a high deliverability speed, it is a good idea to use a system called DKIM email authentication. You are able to use DKIM using Getresponse – but just on the more expensive Getresponse’Max’ programs.
Although I have not encountered any deliverability problems utilizing the less costly plans, competing goods don’t make you invest in a more expensive plan to avail of this feature — it would be useful to see Getresponse being more generous here.
There are two approaches you can employ to add subscribers to a mailing list: using a’only opt-in’ or a’double click’ process.
If you utilize a single opt-in process, the person registering to your own mailing list is added to a mailing list the minute they hit the submit button on your sign up form.
Using a double opt-in process, the individual registering to your list is sent an email containing a confirmation link that s/he have to click before being subscribed.
The most important benefit of one opt-in process is that it makes it very easy for users to subscribe to a mailing list; additionally, it generally increases conversion rate and so the number of subscribers on your list. A dual opt-in procedure is best for verifying the folks subscribing to a list are using actual email addresses and contributes to cleaner data and more accurate stats (because open rates etc. ) are calculated according to a list containing only email addresses).
The fantastic news here is that Getresponse permits you to make use of either opt-in approach – this is not the case with all competing products. Thus a thumbs up for Getresponse to be flexible about this.
You’re probably thinking that all this sounds pretty good — but to be honest, I think there is a great deal of room for advancement with respect to Getresponse form templates.
For a start, they are not responsive (i.e.they won’t resize themselves automatically to match the device they are being viewed on).
Furthermore, no controls are provided by Getresponse to switch forms on or off on particular devices or individual pages of your website. In the light of Google’s new approach to pop-ups (where sites can take a hit in search results if they display’intrusive interstitials’ on cellular devices) this really is a bit of a concern.
To get around this, I normally avoid using Getresponse form templates, and make do with HTML embeded forms which I style myself, and also for popups I link my Getresponse to a growth-hacking instrument called Sumo (that enables me to switch pop-ups off for mobile users, in addition to display forms exactly as I’d like to and onto the pages I need ). Best Rated Email Marketing Software
On the whole, Getresponse is pretty straightforward to use. It is certainly easy enough to perform all of the fundamentals: import contacts, create campaigns, setup autoresponders and check numbers and the interface is really intuitive and clean.
In terms of how it stacks up against its rivals in this regard, I’d argue that Campaign Monitor is a little bit more user friendly, and Mailchimp includes a slicker user interface (although one that makes finding certain performance a little bit tricky at times).
One area I think that might be significantly better in the user-friendliness standpoint is the Getresponse e-newsletter editor.
Whilst its drag-and-drop strategy does in theory provide a very flexible way to make blocks of content and transfer them around an e-newsletter, in practice it’s quite clunky to use and can cause accidental deletion of content, or placement of it at the incorrect portion of the e-newsletter.
If you can get your head around it, and practice using it a bit, it does result in a helpful instrument – it’s only that the execution of it could be somewhat better.
Additionally, as described above, the CRM instrument could be better from a usability point of view adding contacts to deals can be unnecessarily difficult.
The 30-day complimentary trial which Getresponse supplies is completely operational and the free trial is not contingent upon supplying credit card information.
This makes it possible to avoid that annoying”oops I forgot I signed up for that trial and now I’m getting charged for a product I don’t use” scenario.
The only down side to this free trial is that it limits the number of readers you can send to to 1000. It would be useful if this could be increased a bit, as it might help prospective users try out the tool in more’real-world’ scenarios.
There are three main sorts of Getresponse pricing strategy -‘Email’,’Guru’ and’Max’ — and within each of these, many additional kinds of strategy to choose from (all based on record size).
Up to 1,000 contributors: $15 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
1,001 to 2,500 readers: $25 (‘Email’) / $49 (‘Pro’) / $165 (‘Max’)
2,501 to 5,000 subscribers: $45 (‘Email’) / $49 (‘Guru’) / $165 (‘Max’)
5,001 to 10,000 subscribers: $65 (‘Email’)/ $75 (‘Pro’) / $165 (‘Max’)
10,001 to 25,000 subscribers: $145 (‘Email’) / $165 (‘Pro’) / $255 (‘Max’)
25,001 to 50,000 readers: $250 (‘Email’) / $280 (‘Pro’) / $370 (‘Max’)
50,001 to 100,000 subscribers: $450 (‘Email’) / $490 (‘Pro’) / $580 (‘Max’
Additionally there is an”Enterprise” program for users whose lists exceed 100,000 email addresses: this starts at $1199, with accurate pricing depending on prerequisites (if you are considering the”Enterprise” plan, you’ll want to contact Getresponse to schedule a demo, outline your needs and discuss pricing).
Significant discounts are available if you pay upfront for 12 or 24 months of service (18% and 30% respectively) — those are much more generous than most competing platforms. Best Rated Email Marketing Software
Distinctions of Every Strategy
All the Getresponse plans cover the important fundamentals — key characteristics include:
The ability to export, grow and host an email database
a wide Assortment of templates
responsive email designs
RSS / site to-email performance
comprehensive segmentation alternatives
social sharing programs
There are a number of differences between the’Email’,’Pro’ and’Max’ programs but for me the key ones are:
CRM – Getresponse provides a customer relationship manager tool on its own’Guru’ plans up
landing pages – you can simply avail of all landing pages which allow split testing and unlimited views if you are on a’Pro’ plan or greater
Webinars – that performance is not accessible whatsoever around the’Email’ plan and the amount of webinar attendees is restricted for the’Guru’ and’Max’ programs at 100, 500 respectively (it is uncertain what the limitation is on the’Enterprise’ program ).
Users – you can have just one user account on the’Email’ plan; by comparison you get 3 on’Pro’, 5 ‘Max’ and 10 on’Enterprise’.
Pricing Vs Competitors
Provided that you’re pleased to use one of the entry-level’Email’ plans, the pay-per-month Getresponse plans are on the whole more affordable than those provided by many of its key competitors, particularly in case you’ve got a fairly large number of email addresses on your own database.
By way of example, in case you’ve got a mailing list containing between 9,000 and 10,000 documents which you want to send an infinite number of mails each month to, you might discover that hosting it using Getresponse costs $65 per month.
$4 per month cheaper compared to Aweber
$10 cheaper a month than Mailchimp
$84 per month cheaper than Campaign Monitor*
Decision Campaign Monitor’s pricing structure depends not only the number of email addresses in your database but on the number of emails you send per month too. If you are delighted to set a limit on the amount of emails sent via Campaign Monitor (in the example above, to 50k emails), you can expect to pay a monthly fee of $89, nevertheless considerably higher than Getresponse’s.
The sole well-known service that I can think of that comes from considerably cheaper is Mad Mimi, which costs $42 a month to host up to 10,000 email addresses (note however that the performance offered by Mad Mimi is nowhere near as broad as Getresponse’s or really another products mentioned previously ).
It’s also worth pointing out that Mailchimp offers thinner pricing rings, meaning that based on the size of your list, it may occasionally be a slightly cheaper alternative than Getresponse.
In the smaller database end of things, Getresponse’s pricing is pretty competitive too – you can host a database containing 1,000 email addresses for $15 a month with Getresponse, compared to $29 with Aweber; $59 on Campaign Monitor (infinite send).
Mailchimp’s monthly fee for a 1,000 recording database is exactly the same as Getresponse’s; and Mad Mimi supplies a slightly more affordable, if much less functional offering for $12 a month.
Two final things to be aware of about the pricing :
Some competing suppliers — especially Mailchimp – provide completely free accounts for users with a small number of records (but these don’t offer the entire assortment of features that you get on a paid program ).
As stated earlier, if you are ready to pay upfront for 1 or two decades, you can avail of substantial discounts the other competitors don’t yet provide.
So the bottom line is that Getresponse is fairly competitive in the pricing department. But what about attributes? Best Rated Email Marketing Software
Getresponse represents among the more cost-effective tactics to host and speak using an email .
It’s also one of the most intriguing products of its kind – because it provides email marketing, landing pages, CRM and webinars all under a single roof. It is hard to consider any competing product that offers this’all around’ proposal, and it is what continues to persuade us to use it to Style Factory’s email marketing.
Some improvements to Getresponse do have to be made however, especially where the email programmer is concerned – its own drag and drop interface is more fiddly and not as responsive than it should be. A good deal of improvements can be made into the data capture forms also, particularly for users wanting to exhibit them on mobile devices.
And from what I gather from reader feedback, there are improvements which could be made into the service offering.
Overall though I speed Getresponse very highly – you receive substantial bang for your dollar with this product.
Listed below are a few pros and cons of utilizing Getresponse overall:
Benefits of Getresponse
Superb marketing automation choices.
The CRM performance integrates neatly with Getresponse’s email automation functionality.
Provided that you’re happy to use an’Email’ plan, Getresponse is cheaper than many of its key competitors (in some situations, substantially so) whilst offering as much, or even more functionality as them.
The reductions you receive when paying for a couple of years of service are extremely generous – you will be hard pressed to find similar reductions in prices from key opponents.
Its webinar functionality is a USP – something which is not provided by any products that are similar.
Its own reporting and comprehensive split testing attributes are powerful.
Getresponse is clear regarding deliverability rates, publishing figures on its own website and supplying deliverability data for person e-newsletters you send.
It provides an extremely flexible approach to data segmentation – more flexible than many competing products.
It permits you to add subscribers to a mailing list on either a single-opt in and also a double opt-in basis.
It transmits emails that are reactive and permits you to preview smartphone versions of your e-newsletters very easily.
It comes with a helpful landing page creator – but bear in mind you need to be on a more expensive strategy to get the fully operational version of the.
You are able to try all of its features free for 30 days without needing to input credit card details.
Disadvantages of Getresponse
The drag and drop interface for designing emails may be a little bit on the fiddly side.
The information capture forms provided aren’t responsive and you can not control when and in which they are displayed on your website.
CRM functionality needs to be improved substantially before it could be considered a substitute for a standalone CRM merchandise.
There is a limited selection of RSS-to-HTML e-newsletter templates provided.
You can only use’web-safe’ fonts in e-newsletters, which can make the templates seem marginally less slick than those provided by competing goods.
The pricing structure is a bit confusing, with customers having to pay something of a superior to access the landing page creator tool.
The free trial restricts the number of readers you’ll be able to send messages to to 1000.
The landing page add-on doesn’t let you execute A/B evaluations, meaning that so as to gain this functionality you are forced to use a more expensive program than you may like.
DKIM authentication is only available on the more expensive’Max’ plans.
No telephone support is provided. Best Rated Email Marketing Software